Eminent Fox

Footwear
Presented by Logan N and Jake F
Target Audience ❏

❏
Our main target audience is for adult
males
Ages range all the way from 18 years
old - 45 years old.
❏ We want to attract young and older
males looking for a stylish and
professional dress shoe to wear for a
job interview, important meeting, or
just a fancy dinner.
❏ We want to share this stylish look for
all people no matter race.
Rilassare
● This make of shoe is called the “rilassare” which
is italian for “relax”. This design of shoe is made
for comfort and relaxation while at the same
time staying stylish and classy. The majority of
the shoe is made out of genuine italian leather
except for the inner lining of the shoe which is a
specially made memory foam for ultimate
comfort as well as durability. Price for shoe
starts at $350
Vanteria ● Our next shoe is a shoe we created to present a
more fashionable approach compared to the
rilassare yet also including the comfort you
expect in a loafer shoe. This shoe is great for
making a exciting new first impression or a
important business meeting. This shoe starts at
a fair price of $400. Though it can be pricey you
are paying for a boost of confidence and not
only a shoe.
 1. Gucci

Competition 2.
3.
Brooks Brothers
G.H. Bass & co.
Gucci horsebit Loafer: 4. Reiss
5. Alden
$730 Eminent Fox
6. Dr. Martens
7. Ted Baker
Horsebit Loafer:
8. Mark & Spencers
9. Aldo
$400 10. John Lobb

Though these ten shoe brands produce great looking

mens loafer shoes our brand produces a high quality
professional stylish loafer while our main feature is the
comfort that the other brands do not hold to our level.
We stand out to the rest of the brands due to our
affordable prices and great comfort.
Unique Features ● One of the unique features about
this shoe is the inner lining. At

and highlights. Eminent Fox we made sure that a

huge aspect of our shoe is comfort.
We use a specially designed memory
foam inside the shoe that keeps your
feet feeling free at all times.
● Another feature of this shoe is the
special handmade leather that keeps
its shine even after years of owning.
A benefit of the leather is that it is
rain proof and will stay protected
against certain types of weather
Advertisement ● We plan to advertise our shoes through fashion
magazines and commercials. For our
commercial we want to advertise a man being
confident for his job interview knowing he looks
professional and stylish when he is wearing our
loafer shoes.
● DIfferent magazines we plan to reach out to and
display or shoes on are GQ, Esquire, and Men's
Vogue magazine.
● We would want to have our commercial play
after a show related to sports like sports center
to capture the attention of men to see our shoes
and how they can boost self confidence and
provide a stylish look for any day of the week.