McCormick Update 10-26-10 PP Survey Results High-To-low

Zoomerang Survey Results
U.S. Latino Media Usage

This survey is being conducted by the National
Response Status: Completes
Association of Hispanic Journalists' (NAHJ) Parity
Filter:
Project, No
with filterfrom
support applied
the Chicago-based
McCormick
Oct 20, Foundation.
2010 We are
12:15 PMtrying
PSTto
determine: What sources do Latinos trust to get
their news? Which news stories are most
important to Latinos? What are journalists missing
when it comes to covering the growing Hispanic
community in the United States? Links to this
survey are being sent out to thousands of Latino
community leaders throughout the United States.
This includes business owners and executives,
community advocates, health care providers,
educators, elected and appointed officials, people
from law enforcement and the legal profession,
retirees and students. We are trying to reach out
to a representative cross-section of the American
Latino community. Your participation in this
survey is anonymous.
1. What is your primary language?
English 16
Spanish 11
Other, please specify 6
Total 33
2. How often do you seek out news and current events?
-Daily 24
-Hourly 7
-Four or more times each week 1
-Weekends only 1
-Once a week 0
-Twice each week 0
-Three times each week 0
-Once a month 0
-Rarely 0
-Never 0
-No opinion 0
Total 33
3. Where do you seek out news in general? (Please list specific websites, newspapers, TV channels, etc..)
33 Responses
4. Do you seek out news about your ethnic heritage community?
Yes 32
No 1
Total 33
5. If so, in what language do you seek out this information?
English 20
Spanish 5
Total 33
6. Do you have a newspaper subscription?
Yes 18
No 15
Total 33
7. Do you read any newspapers?
Yes 25
Sometimes 6
Rarely 2
No 1
Never 0
8. How often do you read newspapers?

Daily 17
A few times per week 10
Rarely 4
Less than once per week 1
Never 1
9. Do you ever watch cable television for news?
Occasionally during the week 14

More than once per day 8
Once per day 7
Rarely 2
Weekends 1
Never 1
10. How often do you seek out news from the Internet?

Once per day 10
Weekends 0
Rarely 0
Never 0
11. Do you listen to the radio for news?

Once per day 8
Rarely 7
Never 2
Weekends 0
12. Considering all your news sources, what language do you primarily get news in?
English 23
Both 10
Spanish 0
Total 33
13. Why do you prefer to get your news in Spanish? Please check all that apply.
Spanish is my primary language 0

I do not understand English 0
English-language news misses stories that I am
interested in. 0
Spanish-language news does a better job of providing
stories that I am interested in. 0
English-language news does not provide enough
news from Latin America. 0
I don't see Latinos represented in interviews and
stories from English-language news. 0
I don't see Latinos represented among journalists in
English-language news. 0
14. Which newspapers, television stations, radio stations, websites or bloggers do you most often turn to for news?
0 Responses
15. Which of these issues are most important to you? Please select your top 3 choices.
Business 0
Education 0
Entertainment 0
Environment 0
Health care 0
Immigration 0
News from Latin America 0
Jobs 0
Local news 0
Politics 0
Real Estate 0
Sports 0
Technology 0
Weather 0
16. How would you rate the Spanish-language news you receive on these media platforms? Please indicate your level of satistifaction when each o
Please put an answer by each.
Top number is the count of respondents selecting the Excellent Above Average
option. Bottom % is percent of the total respondents
selecting the option.
0 0
Internet
0% 0%
0 0
TV
0% 0%
0 0
Radio
0% 0%
0 0
Newspapers
0% 0%
0 0
Bloggers
0% 0%
17. If you look for news in Spanish on the Internet, which subjects are you most looking for news about? Please check all that apply.
Business 0
Education 0
Entertainment 0
Environment 0
Health care 0
Immigration 0
Jobs 0
Local news 0
Politics 0
Real Estate 0
Sports 0
Technology 0
Weather 0
18. If you look for news in Spanish from newspapers, which subjects are you most looking to read about? Please check all that apply.
Business 0
Education 0
Entertainment 0
Environment 0
Health care 0
Immigration 0
Jobs 0
Local news 0
Politics 0
Real Estate 0
Sports 0
Technology 0
Weather 0
19. If you look for news in Spanish from radio, which subjects are you most looking to hear about? Please check all that apply.
Business 0
Education 0
Entertainment 0
Environment 0
Health care 0
Immigration 0
Jobs 0
Local news 0
Politics 0
Real Estate 0
Sports 0
Technology 0
Weather 0
20. If you look for news in Spanish from television, which subjects are you most looking for news about? Please check all that apply.
Business 0
Education 0
Entertainment 0
Environment 0
Health care 0
Immigration 0
Jobs 0
Local news 0
Politics 0
Real Estate 0
Sports 0
Technology 0
Weather 0
21. If you look for news in Spanish using a mobile communications device (Example: cell phone, Blackberry, iPod) or other
technology, which subjects are you most looking for news about? Please check all that apply.
Business 0
Education 0
Entertainment 0
Environment 0
Health care 0
Immigration 0
Jobs 0
Local news 0
Politics 0
Sports 0
Real Estate 0
Technology 0
Weather 0
22. Why do you prefer to get your news in English? Please check all that apply.
English is my primary language. 12

English language news does a better job of providing
stories that I am interested in. 5
Spanish language news misses stories that I am
interested in. 3
I don't understand Spanish. 1
Immigration 17
Education 12
Politics 12
Local news 9
Health care 8
Business 7
Sports 3
Environment 2
Jobs 2
Technology 1
Weather 1
Entertainment 0
Real Estate 0
24. How would you rate the English-language news you receive on these media platforms? Please indicate your level of satistifaction when each o
Please put an answer by each.
6 8
Internet
26% 35%
1 6
TV
4% 26%
0 8
Radio
0% 35%
0 9
Newspapers
0% 39%
0 2
Bloggers
0% 9%
25. Which of these stories should English-language news provide better information about? Please select your top 3 topics.
Immigration 11
Local news 9
Education 8
Business 6
Health care 6
Politics 4
Sports 3
Jobs 2
Weather 2
Real Estate 1
Technology 1
Entertainment 0
Environment 0
26. If you look for news in English on the Internet, which subjects are you most looking for news about? Please check all that apply.
Politics 18
Education 17
Immigration 17
Local news 13
Health care 9
Business 8
Environment 7
Sports 7
Entertainment 5
Jobs 5
Technology 5
Weather 4
Real Estate 3
27. If you look for news in English from newspapers, which subjects are you most looking to read about? Please check all that apply.
Local news 16
Immigration 12
Politics 12
Education 11
Business 7
Entertainment 7
Health care 7
Sports 7
Jobs 4
Weather 4
Environment 3
Real Estate 2
Technology 1
28. If you look for news in English from the radio, which subjects are you most looking to hear about? Please check all that apply.
Politics 13
Local news 10
Education 9
Entertainment 8
Immigration 8
Weather 7
Business 6
Health care 6
Environment 5
Jobs 3
Technology 3
Sports 2
Real Estate 1
29. If you look for news in English from television, which subjects are you most looking for news about? Please check all that apply.
Politics 13
Local news 12
Education 11
Immigration 8
Sports 7
Weather 7
Business 6
Health care 6
Entertainment 3
Jobs 3
Environment 2
Real Estate 1
Technology 0
30. If you look for news in English using a mobile communications device (Example: cell phone, Blackberry, iPod) or other
Immigration 9
Education 8
Local news 8
Politics 8
Entertainment 6
Health care 6
Weather 6
Business 5
Sports 5
Jobs 2
Environment 1
Real Estate 1
Technology 1
31. Why do you get news in English and Spanish? Please check all that apply.
I speak both Spanish and English and am comfortable

seeking news in both languages. 10
English language news and Spanish-language news
each have stories that I am interested in. 5
Neither English nor Spanish language news offer the
stories that I am looking for in one place. 2
Spanish-language news does a better job of covering
news that applies to me. 3
Education 6
Immigration 5
Local news 4
Business 3
Politics 3
Entertainment 2
Health care 1
Sports 1
Environment 0
Employment 0
Real Estate 0
Technology 0
Weather 0
33. Which of these subjects do you look for news about from English-language news? Please check all that apply.
Local news 9
Education 7
Immigration 5
Politics 5
Business 4
Entertainment 4
Technology 2
Health care 1
Employment 1
Sports 1
Weather 1
Environment 0
Real Estate 0
34. Which of these subjects do you look for news about from Spanish-language news? Please check all that apply.

Entertainment 6
Local news 6
Education 5
Immigration 5
Politics 5
Health care 3
Jobs 3
Sports 2
Technology 2
Environment 0
Real Estate 0
Weather 0
35. How would you rate the English-language news you receive on these media platforms? Please indicate your level of satisfaction when each of
Please choose an answer for each.
2 0
Internet
20% 0%
0 1
TV
0% 10%
1 3
Radio
10% 30%
0 1
Newspapers
0% 10%
0 0
Bloggers
0% 0%
36. How would you rate the Spanish-language news you receive on these media platforms? Please indicate your level of satisfaction when each of
Please choose an answer for each.
2 0
Internet
20% 0%
1 2
TV
10% 20%
0 3
Radio
0% 30%
0 1
Newspapers
0% 10%
0 0
Bloggers
0% 0%
37. Which of these issues should English-language news provide better information about? Please select your top 3 choices.
Immigration 6
Education 4
Local news 3
Politics 3
Business 2
Environment 2
Jobs 2
Entertainment 1
Sports 1
Health care 0
Real Estate 0
Technology 0
Weather 0
38. Which of these issues should Spanish-language news provide better information about? Please select your top 3 choices.
Education 7
Politics 7
Health care 4
Local news 4
Immigration 3
Business 2
Entertainment 1
Environment 1
Jobs 1
Real Estate 1
Sports 1
Technology 1
Weather 0
39. If you look for news in English on the Internet, which subjects are you most looking for news about? Please check all that apply.
Education 7
Business 5
Local news 5
Politics 5
Entertainment 4
Health care 3
Immigration 3
Sports 3
Weather 3
Jobs 2
Technology 2
Real Estate 1
Environment 0
40. If you look for news in Spanish on the Internet, which subjects are you most looking for news about? Please check all that apply.

Education 7
Entertainment 5
Local news 5
Business 4
Immigration 4
Politics 4
Health care 3
Environment 2
Jobs 2
Sports 2
Real Estate 1
Technology 1
Weather 1
41. If you look for news in English from newspapers, which subjects are you most looking to read about? Please check all that apply.
Local news 8
Education 6
Immigration 4
Entertainment 3
Politics 3
Business 2
Environment 1
Health care 1
Jobs 1
Sports 1
Real Estate 0
Technology 0
Weather 0
42. If you look for news in Spanish from newspapers, which subjects are you most looking to read about? Please check all that apply.

Education 7
Local news 7
Entertainment 6
Business 3
Immigration 3
Politics 3
Health care 2
Sports 1
Environment 0
Jobs 0
Real Estate 0
Technology 0
Weather 0
43. If you look for news in English from the radio, which subjects are you most looking to hear about? Please check all that apply.
Local news 8
Education 5
Entertainment 5
Health care 3
Immigration 3
Politics 3
Business 2
Environment 1
Weather 1
Jobs 0
Real Estate 0
Sports 0
Technology 0
44. If you look for news in Spanish from the radio, which subjects are you most looking to hear about? Please check all that apply.
Local news 8
Entertainment 5
Education 2
Immigration 2
Politics 2
Business 1
Environment 0
Health care 0
Jobs 0
Real Estate 0
Sports 0
Technology 0
Weather 0
45. If you look for news in English from television, which subjects are you most looking for news about? Please check all that apply.
Local news 8
Education 6
Entertainment 5
Business 4
Immigration 4
Politics 4
Health care 2
Sports 2
Weather 1
Environment 0
Jobs 0
Real Estate 0
Technology 0
46. If you look for news in Spanish from television, which subjects are you most looking for news about? Please check all that apply.

Entertainment 7
Local news 7
Education 6
Immigration 6
Business 4
Politics 3
Health care 2
Jobs 1
Technology 1
Weather 1
Environment 0
Real Estate 0
Sports 0
47. Which language do you use when searching for news using a mobile communications device? (Example: cell phone, Blackberry,
iPod)
English 8
Spanish 0
Total 10
48. If you look for news in English using a mobile communications device (Example: cell phone, Blackberry, iPod) or other
Local news 6
Education 3
Politics 3
Business 2
Immigration 2
Sports 2
Weather 2
N/A 2
Entertainment 1
Jobs 1
Technology 1
Environment 0
Health care 0
Real Estate 0
49. If you look for news in Spanish using a mobile communications device (Example: cell phone, Blackberry, iPod) or other
N/A 5
Local news 3
Business 1
Jobs 1
Politics 1
Technology 1
Weather 1
Education 0
Entertainment 0
Environment 0
Health care 0
Immigration 0
Real Estate 0
Sports 0
50. How much would you agree with this statement: If journalists want to tap in to the Latino community, they must provide news in
Spanish?
Somewhat agree 15
Very much agree 11
Somewhat Disagree 5
Have no opinion 2
Don't know 0
Very much disagree 0
Total 33
51. How would you rate the job that English-language online news does in including and/or quoting Hispanics in stories?
Poor 14
Average 11
Below Average 7
Excellent 1
Above Average 0
Don't Know 0
Total 33
52. How would you rate the job that English-language newspapers do in including and/or using quotes from Hispanics in stories?
Poor 15
Average 10
Below Average 8
Excellent 0
Above Average 0
Don't Know 0
Total 33
53. How would you rate the job that English-language radio does in including and/or using quotes from Hispanics in stories?
Poor 15
Average 9
Below Average 7
Don't Know 2
Excellent 0
Above Average 0
Total 33
54. How would you rate the job that English-language television does in including and/or using quotes from Hispanics in stories?
Poor 16
Below Average 8
Average 7
Above Average 2
Excellent 0
Don't Know 0
Total 33
55. Which of these issues is English-language news not devoting enough coverage to when it comes to Latinos? Please check all that
apply.
Education 19
Immigration 17
Business 15
Local news 15
Politics 13
Entertainment 12
Health care 12
Employment 12
Environment 9
Technology 4
Real Estate 3
Sports 3
Weather 1
56. Which of these issues is Spanish-language news not devoting enough coverage to when it comes to Latinos? Please check all
that apply.
Education 15
Business 13
Politics 12
Local news 9
Environment 7
Health care 7
Immigration 7
Employment 7
Entertainment 4
Technology 4
Real Estate 3
Sports 1
57. Which websites do you visit for international and national news as well as current events?
33 Responses
58. What websites do you visit for news about your state, city and neighborhood?
33 Responses
59. Do your friends or family influence where you go to find out about current events?
No 15
Sometimes 10
Yes 8
Total 33
60. When your friends or family tell you about a news story, where do you go to first to find out more about it? Please list specifically
which news organizations you turn to.
27 Responses
61. Do you usually participate in current events polls and surveys presented by local and national news websites?
Sometimes 16
No 12
Yes 5
Total 33
62. Do you ever post comments to news stories that you see online?
No 21
Yes 12
Total 33
63. Do you distribute and/or comment on news circulated through your personal social media networks? (Ex: Facebook, Twitter,
Linked In, etc...)
Yes 21
No 12
Total 33
64. What is your age? (For demographic purposes only)
46-62 24
25-31 3
18-24 2
39-45 2
32-38 1
63-68 1
69+ 0
Total 33
65. What is your gender?
Female 18
Male 15
Total 33
66. What is the highest education level you have attained?
Bachelor's Degree 13
Master's Degree 9
Ph.D/Doctorate 6
Some College 3
Associate's Degree 2
Elementary School 0
Middle School 0
High School Diploma 0
Total 33
67. What is your profession?
Educator 9
Business Owner/Executive 5
Community Advocate 5
Health Care Provider 2
College Student 2
Elected or Appointed Official 1
Attorney 1
Entrepreneur 1
Retiree 1
Law Enforcement 0
High School Student 0
Work in Technology 0
Currently Un-employed 0
Total 33
68. What state do you reside in? Your full address is not required.
33 Responses
69. What is your ethnicity (National Origin/Heritage)?
-Mexican/Mexican American/Chicano 19
-Puerto Rican 4
-Cuban/Cuban American 3
-Mixed Heritage 2
-Brazilian 1
-Colombian 1
-Dominican 1
-Honduran 1
-Spanish 1
-Argentine 0
-Belizeer 0
-Bolivian 0
-Chilean 0
-Costa Rican 0
-Ecuadoran 0
-Guatemalan 0
-Nicaraguan 0
-Panamanian 0
-Paraguayan 0
-Peruvian 0
-Uruguayan 0
-Venezuelan 0
-African American 0
-Anglo 0
-Asian Pacific American 0
Total 33
70. Is there anything else you would like to add regarding any subject raised in this survey?
14 Responses
71. If you would like to be contacted by the Parity Project for a more in depth discussion on this topic, please provide your name,
phone number, and email address below. (Optional)
11 Responses
1. What is your primary language?
Respondent # Response
1 Why can't one answer both to this
question?
2 both
3 both
4 Both
5 Bilingual - Spanish & English
6 Both, fully bi-lingual
3. Where do you seek out news in general? (Please list specific websites,
newspapers, TV channels, etc..)
1 msn latino univision
2 FOX channet 1135 & 1323 Olando
Sentinel, Orlando Business Journal,
3 CNN, local news, Denver Post,
occasionally New York Times or Los
Angeles Times
4 foxnews.com cnn.com baynews9.com
5 internet...work provided website, LA
Times
6 Websites while I'm at work. Radio
while I drive. Television when I'm
home. Newspaper weekend
subscription. IPhone when I'm
traveling.
7 Univision, ABC news. Televisa,
8 all media, throughout the day
9 CNN.com univision.com
10 Newspapers, websites
11 New York times on-line Channel 9
news in denver BBC satellite radio
news Npr news
12 Univision CNN en español
13 azcentral.com, NY Times, Huffington
Post, msnbc.com, CNN, Time, New
Yorker, espn.com, aarp.com,
barackobama.com, moveon.org,
Consumer Reports, Best of Third Age,
familiesusa.org
14 websites, emails, radio

15 local paper here in Amarillo, TX, USA
Today,
16 Local TV channel, CNN, NPR, local
newspapers
17 SD Union Tribune, LA Times, NY
Times, Newsweek, NPR, La Prensa
18 TPM, Daily Kos, Yahoo News, KMOX
19 NPR, CNN, and Univisi�n
20 Austin American Statesman, NPR
morning edition & all things
considered, el nuevo dia interactivo
(endi.com), nyt.com,
washingtonpost.com, rawstory.com,
cnn.com, elpais.com, oglobo.com,
usatoday.com.
21 Newspaper websites, news radio
stations, tv shows
22 Arizona Republic, 12 News, Fox 10
News, CBS 5 News, ABC 15 News, NPR
KJZZ Radio, Time Magazine, Wired,
CJR, Cronkitenewsonline,
azcentral.com,
23 NY Times, LA Times, MS NBC, NPR --all
via internet.
24 internet: yahoo, cnn, etc. T.V.: abc,
25 cbs
Google; NBC Network News
26 New York Times Washington Post
Virginian Pilot Univision I receive news
through many organization networks
27 Mostly INTERNET
28 The week magazine, KPFA,
Democracy now, internet search
29 engines
Online: New York Times, Washington
Post, Huffington Post, AlterNet. Daily
Newspaper of whatever city I'm in.
NPR, CNN, CNBC. I would watch Al
Jezeera if I could get it.
30 NPR online, MSNBC, CNN, Huffington
post, the daily show
31 msnbc aol el nuevo dia el pais sentinel
new yourk times
32 websites: google news, nyt, tampa
33 tribune
Web by day, tv news after dinner
4. Do you seek out news about your ethnic heritage community?
1 Sometimes I read the Miami Herald or
a news site from Spain.
2 I always want to know what is being
reported and how it affects Latinos.
3 yes and global community
4 I consider myself welll diversified,
having been born, raised, studied and
a military veteran of the US, however I
seek to remain connected with my
hispanic heritage by involving myself
in issues that affect all, however with
a more predominance towards by
cultural background.
5 As a Virginia Beach, VA resident, it is

hard for me to stay connect to my
community; for that reason, I am
forced to seek the news I need about
Hispanic issues from National Media.
My local media does a terrible job at
covering Hispanic issues.
6 endi.com, LatinoUSA, various

newsletters on line. gohispano.com
7 Whenever there is a Latino involved I
pay close attention; I keep mental
notes on who, what, where, how and
8 why.
Not about my ethnicity, but some of
course affect my ethnicity
9 Not much on currently
5. If so, in what language do you seek out this information?
1 Both
2 Both, English and Spanish
3 both languages
4 Both
5 Both languages
6 Spanish or English
7 both
8 Both English and Spanish news
1. Why do you prefer to get your news in English? Please check all that apply.
1 Although, I'll tune to Spanish language
to see their coverage on elections and
other news affecting Latinos.
2 News reporters in English seem to be
more professional and use a tone of
voice that keeps me intrigued, where
as in spanish, I drift off and their voice
seemed robotic.
3 Because I have a newspaper
4 subscription
Sometimes the Spanish new channels
language is fast then I can
comprehend. I like the Spanish
5 language channels.
I like to start with the English
Language news perspective and then
follow suite to Spanish...
6 I don't have a choice. Spanish news is
not avilable where I live.
7 I listen to alternate news sources,
corporate news tend to be biased and
miss the real important news.
8 Spanish news are more fluff pieces
and entertainment news.
9 Which of these issues are most important
2. availability
to you? Please select your top 3
choices.
1 Gay, lesbian, bisexual, and
transgender news
4. Which of these stories should English-language news provide better
information about? Please select your top 3 topics.
1 whats's happening in Cuba
2 u.s human rights abuses
3 human interest
4 Issues affecting local latino
5. If you look for news in English on thecommunity
Internet, which subjects are you most
looking for news about? Please check all that apply.
1 Top stories: stories that affect the
entire world or a large majority at
2 least.
international less biased perspective
3 breaking news
7. If you look for news in English from the radio, which subjects are you most
looking to hear about? Please check all that apply.
1 non biased news reporting.
2 general headlines only, no detail
3 traffic
9. If you look for news in English using a mobile communications device
(Example: cell phone, Blackberry, iPod) or other technology, which subjects
are you most looking for news about? Please check all that apply.
1 International news
2 Do not use
3 breaking news
4 Do not use a mobil devise
7. Which of these issues should English-language news provide better
information about? Please select your top 3 choices.
1 Latinos in general and on all topics
10. If you look for news in Spanish on the Internet, which subjects are you
most looking for news about? Please check all that apply.
1 travel
11. If you look for news in English from newspapers, which subjects are you
most looking to read about? Please check all that apply.
1 International in general, op-ed pieces
13. If you look for news in English from the radio, which subjects are you
most looking to hear about? Please check all that apply.
1 ALl this from NPR only; not any other
radio news source
14. If you look for news in Spanish from the radio, which subjects are you
most looking to hear about? Please check all that apply.
1 There are no local news in Spanish via
radio
15. If you look for news in English from television, which subjects are you
1 Rachel Maddow show for in-depth
critical stories
16. If you look for news in Spanish from television, which subjects are you
1 Quality of SL TV news is awful at local
level
17. Which language do you use when searching for news using a mobile
communications device? (Example: cell phone, Blackberry, iPod)
1 both
2 None
6. Which of these issues is English-language news not devoting enough
coverage to when it comes to Latinos? Please check all that apply.
1 The problem is that when they do
report it is filled with bias language
and anti-immigrant sentiment
2 all Latinos are left out unless it is
negative news
3 All of them. Latinos are not a priority
to English-language media. Unless it is
negative, they can careless about us.
4 I don't watch news about sports
7. Which of these issues is Spanish-language news not devoting enough
coverage to when it comes to Latinos? Please check all that apply.
1 Don't watch enough to make a
reasonable determination.
2 Do not watch
3 all unless it is negative news
4 Don't know
8. Which websites do you visit for international and national news as well as
current events?
1 msn
2 none of your business
3 univision, nbc
4 Miami Herald Spanish News Network
(El Mundo) Fox news
5 word specific site, LA Times, NY Times
6 MSNBC; Univision; BBC;PBS;
Independent
7 ABC news. Televisa, Univision
8 cnn, npr, msnbc, NY times,
washington post
9 CNN.com NYTimes.com
10 www.cnn.com
11 bbc new york times
12 CNN
13 NY Times, msnbc.com
14 news and review, LA and NEW york
Times, NPR and
15 hispanictips.com latimes.com
nytimes.com
16 MSN, Yahoo, NBC
17 NY Times, LA Times, AP News,
MSNC.com, CNN
18 TPM, Daily Kos, Huffington Post, Yahoo
News
19 www.npr.org
20 endi.com, nyt.com,
washingtonpost.com, cnn.com,
latimes.com, elpais.com, oglobo.com,
21 rawstory.com, usatoday.com
Telesur, NPR, NACLA, Radio Progreso
22 azcentral.com
23 NY Times, BBC
24 yahoo, cnn, drudge report,
25 CNN; Yahoo; Google
26 lazos.com
27 www.primerahora.com
28 democracynow.org kpfa.org
29 New York Times, Washington Post,
30 NPR and CNN
31 el pais
32 nyt
33What websites do you visit for news about
9. msnbcyour
earlystate,
bird DoD News
city and
neighborhood?
1 wokv
2 none of your business
3 nine news
4 Bay News 9
5 work specific
6 SJ Mercury News; MSNBC; NBC-Bay
Area;Sacramento Bee; ABC-KGO-TV;
7 none
8 none
9 9news.com Elpasotimes.com
10 www.wftv.com
11 Denver post
12 La Voz
13 azcentral.com
14 I get a number or articles sent to me
or news reports via email or weblinks
15 amarillo.com
16 WPTV (5)
17 SD Union Tribune, Voice of San Diego,
La Prensa
18 KMOX, Stltoday.com
19 www.pilotonline.com
20 none
21 NC Times
22 azcentral.com,
23 cronkitenewsonline.com
KPHO5; AZCENTRAL
24 N/A
25 KOAT TV
26 virginiapilotonline.com
27 www.cfn13.com
28 none
29 Austin American-Statesman
30 Tampabay.com and tbo.com
31 el sentinel
32 google news
33 When your friends or family tell youWVEC,
11. about local
a newsnews
story, where do you go
to first to find out more about it? Please list specifically which news
organizations you turn to.
1 TV, abc, cbs
2 CNN, univision
3 Fox News Miami Herald
4 google search
5 SJ Mercury News;MSNBC;NBC-Bay
Area; ABC KGO-TV;
6 TV, local news
7 ny times
8 9news.com elpasotimes.
9 NYTimes.com
abc
10 New York times
11 La Jornada en linea
12 msnbc, cnn,
13 differnt places I will google it.
14 Local TV
15 Internet
16 I Google it and then click the most
interesting link.
17 www.yahoo.com
18 NPR
19 I am usually more informed than most
family members other than my
20 spouse.
google
21 Internet
22 Washington Post New York Times
23 cnn
24 google, yahoo
25 usually local, tbo.com
26 google
27 msnbc
18. What is your profession?
1 Diversity & Inclusion/Public
Information Representative
2 college professor
3 Social worker
4 Local government employee
5 Researcher
6 Writer
21. Is there anything else you would like to add regarding any subject raised
in this survey?
1 When talking about immigrants there
are not only Mexicans or Latinos,
every day there are more end more
Russians, Iranians, Orientals, etc, etc
2 I am also Spanish from Spain.
3 Thank you for offering this survey.
4 I organized one of the largest and
most well attended Drug and ALcohol
Education conference in Spanish in
San Diego and I asked every year to
the media to cover my event and the
never had. It is sad, but that is the
way it is here in San Diego
5 No
6 no
7 Conmeasurate salaries and equal
employment opportunities. The
corruption of our legal system. Biases
in the judicial and health care systems
when addressing the needs of the
hispanic populace.
8 No, however, consider not making the
survey so long.
9 If there were good SL radio news in
the local area, I'd listen to it. I miss
RADIO UNICA.
10 Not enough attention to Latino
contributions in daily life or
historically. Like we do not exist.
11 All corporate news organizations tend
to under report on important news
and do not challenge the views of
political leaders of their liking. They
also tent to sensationalize the news
and have a lot of content that is
gossip and not news. Corporate media
tends to have a lot of catchy popular
content that is irrelevant to peoples
lives.
12 online sources such as tbo.com lead
with sensational stories that incite
outcries for locals, such as "are illegal
aliens taking advantage of your tax
dollars?". Never objective stories
which just report the facts about
Hispanics. As far as I am concerned
they are mainly responsible for
today's anti-immigrant climate.
13 We need more analytical media in the
Spanish market
14 I don't want to see the hispanic
community broken out the way people
of african decent have done. Latinos
don't have a crutch or chip on their
shoulder. What we have is a proud
tradition but it should not be
showcased as we are better than
another race or culture, we are simply
here contributing to and making life
better for our brothers and sisters.
48%
33%
18%
100%
73%
21%
3%
3%
0%
0%
0%
0%
0%
0%
0%
100%
97%
3%
100%
61%
24%
15%
100%
55%
45%
100%
76%
18%
6%
3%
0%
52%
30%
12%
3%
3%
42%
24%
21%
6%
3%
3%
58%
30%
12%
0%
0%
0%
33%
24%
21%
15%
6%
0%
70%
30%
0%
100%
0%
0%
0%
0%
0%
0%
0%
0%
news?
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
our level of satistifaction when each of them cover the above topics.
Average Below Average Poor Don't Know
0 0 0 0
0% 0% 0% 0%
0 0 0 0
0% 0% 0% 0%
0 0 0 0
0% 0% 0% 0%
0 0 0 0
0% 0% 0% 0%
0 0 0 0
0% 0% 0% 0%
se check all that apply.
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
ease check all that apply.
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
eck all that apply.
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
ase check all that apply.
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
Pod) or other
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
52%
39%
22%
13%
4%
74%
52%
52%
39%
35%
35%
30%
13%
9%
9%
4%
4%
4%
0%
0%
ur level of satistifaction when each of them cover the above topics.
8 0 0 1
35% 0% 0% 4%
7 4 4 1
30% 17% 17% 4%
8 3 1 3
35% 13% 4% 13%
9 2 2 1
39% 9% 9% 4%
9 5 0 7
39% 22% 0% 30%
ur top 3 topics.
48%
48%
39%
35%
26%
26%
17%
17%
13%
9%
9%
4%
4%
0%
0%
78%
74%
74%
57%
43%
39%
35%
30%
30%
22%
22%
22%
17%
13%
13%
70%
52%
52%
48%
30%
30%
30%
30%
26%
17%
17%
13%
9%
4%
0%
check all that apply.
57%
43%
39%
35%
35%
35%
30%
26%
26%
22%
13%
13%
13%
9%
4%
57%
52%
48%
35%
30%
30%
26%
26%
17%
13%
13%
9%
4%
0%
0%
Pod) or other
39%
35%
35%
35%
26%
26%
26%
22%
22%
17%
9%
9%
4%
4%
4%
100%
50%
20%
30%
0%
60%
50%
50%
40%
30%
30%
20%
10%
10%
0%
0%
0%
0%
0%
0%
pply.
90%
70%
50%
50%
50%
40%
40%
20%
10%
10%
10%
10%
0%
0%
0%
apply.
80%
60%
60%
50%
50%
50%
30%
30%
20%
20%
0%
0%
0%
0%
ur level of satisfaction when each of them cover the above topics.
7 1 0 0
70% 10% 0% 0%
7 2 0 0
70% 20% 0% 0%
3 2 1 0
30% 20% 10% 0%
6 3 0 0
60% 30% 0% 0%
5 0 3 2
50% 0% 30% 20%
our level of satisfaction when each of them cover the above topics.
5 3 0 0
50% 30% 0% 0%
5 1 1 0
50% 10% 10% 0%
1 2 4 0
10% 20% 40% 0%
3 4 2 0
30% 40% 20% 0%
2 2 3 3
20% 20% 30% 30%
ur top 3 choices.
60%
60%
40%
30%
30%
20%
20%
20%
10%
10%
10%
0%
0%
0%
0%
ur top 3 choices.
70%
70%
40%
40%
40%
30%
20%
10%
10%
10%
10%
10%
10%
0%
0%
70%
50%
50%
50%
50%
40%
30%
30%
30%
30%
20%
20%
10%
0%
0%
80%
70%
50%
50%
40%
40%
40%
30%
20%
20%
20%
10%
10%
10%
10%
80%
60%
40%
40%
30%
30%
20%
10%
10%
10%
10%
10%
0%
0%
0%
ease check all that apply.
80%
70%
70%
60%
30%
30%
30%
20%
10%
0%
0%
0%
0%
0%
0%
80%
50%
50%
30%
30%
30%
30%
20%
10%
10%
10%
0%
0%
0%
0%
80%
70%
50%
20%
20%
20%
10%
10%
0%
0%
0%
0%
0%
0%
0%
80%
70%
60%
50%
40%
40%
40%
20%
20%
10%
10%
0%
0%
0%
0%
90%
70%
70%
60%
60%
40%
30%
20%
10%
10%
10%
10%
0%
0%
0%
cell phone, Blackberry,
80%
20%
0%
100%
Pod) or other
60%
50%
30%
30%
20%
20%
20%
20%
20%
10%
10%
10%
0%
0%
0%
0%
Pod) or other
50%
30%
30%
10%
10%
10%
10%
10%
0%
0%
0%
0%
0%
0%
0%
0%
must provide news in
45%
33%
15%
6%
0%
0%
100%
s in stories?
42%
33%
21%
3%
0%
0%
100%
Hispanics in stories?
45%
30%
24%
0%
0%
0%
100%
nics in stories?
45%
27%
21%
6%
0%
0%
100%
ispanics in stories?
48%
24%
21%
6%
0%
0%
100%
os? Please check all that
58%
58%
52%
45%
45%
39%
36%
36%
36%
27%
12%
12%
9%
9%
3%
nos? Please check all
45%
39%
36%
27%
21%
21%
21%
21%
12%
12%
12%
12%
9%
3%
45%
30%
24%
100%
? Please list specifically
ites?
48%
36%
15%
100%
64%
36%
100%
Facebook, Twitter,
64%
36%
100%
73%
9%
6%
6%
3%
3%
0%
100%
55%
45%
100%
39%
27%
18%
9%
6%
0%
0%
0%
100%
27%
18%
15%
15%
6%
6%
3%
3%
3%
3%
0%
0%
0%
0%
100%
58%
12%
9%
6%
3%
3%
3%
3%
3%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
100%
provide your name,

McCormick Update 10-26-10 PP Survey Results High-To-low

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McCormick Update 10-26-10 PP Survey Results High-To-low

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Zoomerang Survey Results

U.S. Latino Media Usage

2. How often do you seek out news and current events?

4. Do you seek out news about your ethnic heritage community?

5. If so, in what language do you seek out this information?

6. Do you have a newspaper subscription?

7. Do you read any newspapers?

8. How often do you read newspapers?

9. Do you ever watch cable television for news?

Occasionally during the week 14

More than once per day 19

11. Do you listen to the radio for news?

More than once per day 11

Spanish is my primary language 0

English is my primary language. 12

I speak both Spanish and English and am comfortable

News from Latin America 8

News from Latin America 8

News from Latin America 8

News from Latin America 9

65. What is your gender?

66. What is the highest education level you have attained?

67. What is your profession?

69. What is your ethnicity (National Origin/Heritage)?

1. What is your primary language?

14 websites, emails, radio

5 As a Virginia Beach, VA resident, it is

6 endi.com, LatinoUSA, various

Average Below Average Poor Don't Know

se check all that apply.

eck all that apply.

ase check all that apply.

ur level of satistifaction when each of them cover the above topics.

Average Below Average Poor Don't Know

se check all that apply.

ase check all that apply.

check all that apply.

se check all that apply.

ur level of satisfaction when each of them cover the above topics.

Average Below Average Poor Don't Know

Average Below Average Poor Don't Know

se check all that apply.

se check all that apply.

ase check all that apply.

ease check all that apply.

check all that apply.

se check all that apply.

ase check all that apply.

cell phone, Blackberry,

must provide news in

os? Please check all that

nos? Please check all

? Please list specifically

provide your name,

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