“TO STUDY THE EMERGENCE OF E-COMMERECE IN

INDIAN SCENARIO”

NAME GAURAV NARUKA

ADDRESS 155 upla sonava, Gandhi nagar, ALWAR

CONTACT NO. 7976235928

MAIL ID gauravnaruka8@gmail.com

SUBMITTED TO

In the partial fulfilment for the Award of Degree of

Master of Business Administration

Internal Guide Project Guide External Guide

Dr.Bhuwan Gupta Mrs.SweetyDubey Ms. Shweta Sharma
Asst. Prof. (HR) Asst. Prof. (HR) SR. HR Executive

Modern Institute of Technology & Research Centre

6th Mile Stone, Vill: Jharkhera, Sirmoli Road, Delhi-Tijara Highway,
Alwar (Raj.)
March, 2019
 INTRODUCTION

The Inception of E-commerce in India

E-commerce is the buying and selling of goods and services, or the sending of funds or
data, over the Internet. E-commerce transactions can be either B2B, B2C, C2C, or C2B.
Though the e-commerce industry in India is riding the wave of popularity in recent times,
its inception can be traced back in the early 1990s with Rediff. IRCTC, the first company
to create a successful e-commerce portal, was introduced in 2002. However, the
revolution of smartphones and easy availability of cheap data have amplified the current
Indian e-commerce scene.

The Present Scenario

 The e-commerce industry in India is growing fast, booming, and expanding at a larger
rate. The concept of online shopping has attracted the Indian population tremendously.
Exposure to Internet has been highly instrumental in the e-commerce success.
 According to IAMAI-IMRB report, over 460 million Indians use Internet and India has
been the second largest online market after China. It is obvious that e-commerce
growth is directly related to the number of Internet users.
 Furthermore, a study by Forrester Research states that India’s online market is expected
to reach $64 billion by the year 2021, growing at a five-year CAGR of 31.2%.
 The emergence and extraordinary success of various online commerce startups like
Flipkart, Jabong, Snapdeal, have recreated the model of online marketplace. Even
global companies like Amazon and eBay made their entry in the Indian market that can
be seen to dominate the e-commerce industry.
Top Successful Ecommerce Businesses in India
Flipkart – Flipkart is one of the pioneers among India’s successful e-commerce startups.
Founded in 2007, it was the brainchild of Sachin and Binny Bansal, both IIT-Delhi
graduates. Though they started as an online bookseller, they gradually expanded their
base with more retail options such as apparels, electronic gadgets, and household items.
With multiple payment options and huge discounts, Flipkart slowly grew its customer
base. It even became the first e-commerce portal to launch its mobile app version. It even
went on to acquire competitors Myntra for $280 million and Jabong for $70 million, and
more. According to reports, Flipkart’s revenue rose up to 34% in the year 2015-16.
MakeMyTrip – MakeMyTrip was initially launched as India Ahoy in the year 2000 by
IIM-A alumni Deep Kalra. It was the first-of-its-kind online travel portal in India. Though
MakeMyTrip’s beginning was not a smooth one, it redefined the way how Indians
purchased e-tickets and booked hotels. Recently, it has merged with another popular
travel portal, Goibibo and reported revenue of $447 million in which half of it came from
hotels and travel packages.

Snapdeal – Besides Flipkart and Myntra, Snapdeal is in the list of successful e-commerce
ventures in India with the largest online marketplace. The company saw an immense
growth in just two years – its growth being almost 600% every year. The venture was
launched in the year 2010 by Kunal Bahl and Rohit Bansal as an offline coupon business
by the name MoneySaver. Later they moved into selling various items – from clothes and
books to gadgets and appliances. Currently, they have more than 50,000 sellers and sell
around 5 million products.

Ecommerce Companies and Increasing Job Opportunities

The e-commerce boom in India has not only changed the face of consumer business but
also opened many doors in terms of career and job opportunities. With a number of
ecommerce startups launching every year and the market growing by leaps and bounds,
the e-retail trend is here to stay.

Students who want jobs in the e-commerce industry need to have an MBA degree in
Marketing, Finance, or even a degree in engineering based on the job profile. There are
various e-commerce jobs that include product creation and design, branding and
marketing, product development and management, business analysis, finance, and more.
On an average, an e-commerce job salary can range in between Rs.35 lacs to Rs.50 lacs
for mid-level employees.

OBJECTIVES OF THE STUDY

 To study the rise of e-commerce in Indian scenario.

 To find out the reasons responsible to the emergence of e-commerce in India.
 To analyse the reason of the emergence of e-commerce in India.
SUMMARY

According to the PwC report Future of India - The Winning Leap, emergence of new
technologies, especially mobile, in India has sparked a social change that’s difficult to
quantify. While mobile, internet, and social media penetration and growth can be
quantified, describing the changes in social values and lifestyles that have accompanied
those trends is far more challenging. New technologies will further help improve the retail
customer experience, thereby encouraging greater consumption. The E-Commerce
industry in India may currently be behind its counterparts in a number of developed
countries and even some emerging markets. However, with India’s GDP growth pegged
at 6.4% by the International Monetary Fund and the World Bank, it is expected to grow
rapidly. Moreover, the Indian E-Commerce industry has access to funds from within the
country and international investors.

Factors behind Growth:

 With 870 million mobile phone subscribers in India, mobile commerce will grow
and become one of the main ways consumers shop.
 The young generation on the internet has emerged as the driving force behind the
growth of the E Commerce industry in India, with nearly 90% of online shoppers
aged between 18-35 years.
 With more families joining the workforce, consumers are more likely to engage
digitally and make fewer trips to stores for their shopping.
 Over the next two decades, India’s rising middle class is expected to grow to over
40% of the population, creating the world’s fifth largest consumer market.
 The brick and mortar stores will continue to face an uphill battle competing with
online retailers on product range and variety.
 Unlike retail stores, E-Commerce websites can base their premises anywhere they
like-drastically reducing the cost of rent on a property.
REVIEW OF ARTICLES

1. Narayan, Adi (2014). Logistics Are Holding India’s

E-Commerce Companies Back, Bloomberg, December 11.

2. The Economic Times (2016). India’s internet user base 354

million, registers 17% growth in first 6 months of 2015:
IAMAI report, Thursday, Sept. 3.

3. United Nations Conference on Trade and Development

(2015). Information Economy Report 2015: Unlocking the
Potential of E-Commerce for Developing Countries,
NewYork and Geneva: United Nations.

4. Upasna, Roshni and Santhosh Rebello (2014). E-Commerce

Growth and Opportunities in Indian Scenario - A Survey on
Ecommerce Eco System. International Journal of Innovative
Research in Computer and Communication Engineering,
Vol. 2, no. 5, pp. 419-426.
TIME ACTIVITY CHART

Activity Time Line Remark

Identify the organization and 1st week of I individually identify the organization and identify
problem identification 4thSemester the problem for my study, according to my interest.

Problem statement & 2nd& 3rd week of Discussion with internal guide to decide on suitable
Research Design 4th Semester design for the research..

Synopsis preparation & 4th& 5th week of Preparation of synopsis incorporating the objective
presentation 4th Semester and Will present synopsis with the detailed
execution plan to internal guide who will approve
it.

Approval status 6th week of 4th The approval status will be submitted to HOD who
Semester will officially give concurrence for execution of
internship

Understanding structure, 7th week of 8th I will understand product/services and problem of
culture and functioning of Semester the organization.
the organization.

Preparation of research 9th week of 10th Discussion with the guide for finalizing of research
instrument for data Semester instrument in my domain and present to the same
collection guide.

Data collection 11th week of 12th Data collected will be edited, coded, tabulated, and
Semester presented to the guide for suggestion for analysis.

Analyzing and finalizing of 13th and 14th I will use appropriate and latest techniques for
report week of 4th analyzing the data.
Semester

Submission of report Final report would be submitted to the university

before one week of communicant of theory
examination.