TITLE OF THE PROJECT: A STUDY ON MARKETING STRATEGY OF

RELIANCE JIO INFOCOMM LIMITED

INTRODUCTION

Marketing in simple terms can be said to be “A human activity directed at satisfied

needs and wants through an exchange process.” Marketing as a functional area of
management is becoming extremely important as compared to other fields. All decisions in
modern business organization revolve around information related with marketing decision
making situations, which are characterized by Distribution Strategy, Channel members and
Product decisions. The Product Decisions, customers assess a product’s value by looking at
many factors including those that surround the product.

Reliance Jio Infocomm ltd has differentiated itself from its competitors and
providing the total “value for money” to its customers. Reliance Jio Infocomm ltd has
integrated all the features to offer a value for its products.

Value for the product and services refers to the quality of product and services offered
to the customers. Several surrounding features can be directly influenced by channel
members, such as customer service, delivery, and availability. Consequently, a channel
partner involves a value analysis in the same way customers make purchase decisions. This
area becomes the most important from the company as well as customer point of view. This
helps the company to know better their customers and provide them with what they are
expecting.

Marketing
Marketing is defined by the American Marketing Association as "the activity, set of
institutions, and processes for creating, communicating, delivering, and exchanging offerings
that have value for customers, clients, partners, and society at large." The term developed
from the original meaning which referred literally to going to a market to buy or sell goods or
services.
Seen from a systems point of view, sales process engineering views marketing as "a set of
processes that are interconnected and interdependent with other functions, whose methods
can be improved using a variety of relatively new approaches."

Marketing management
Marketing management is the organizational discipline which focuses on the practical
application of marketing orientation, techniques and methods inside enterprises and
organizations and on the management of a firm's marketing resources and activities.

Marketing strategy
Marketing strategy is long term forward-looking approach to planning with
fundamental goal achieving a sustainable competitive advantage. Marketing strategy is
important because it provides marketers and business owners with a metric that they can
use to manage and improve their businesses.

NEED FOR THE STUDY

As retailer, each of has a vast number of perceptions toward products, toward

services, toward company or industry, etc. It is difficult to imagine in any research project
that does not include the measurement of some aspects of retailer’s s perceptions. The size of
the market is vast and constantly expanding, thus resulting in a vast number of competitors
entering the market. Billions of dollars were being spent on goods and services by tens of
millions of people. The growth of the retailer’s movements created urgent need to
understand how competitors form strategies and capture the market share and take strategic
decisions. For example, in order to discover how retailers respond to the promotional offer,
advertisement and distribution or service.

The study of retailer’s perception and market share would provide the company with
necessary insights to develop the product, its pricing strategy, and to design persuasive
promotional strategy, distribution system and develop defensive strategies and elimination
strategies to remove the competitor’s product from the market or some promotional strategies
to increase the market share of particular products and brands. It would also support the
organization to analyze its drawbacks.
OBJECTIVES FOR THE STUDY

 To study the customer perception about the Reliance Jio Infocomm ltd
 To determine the consumer buying behavior with respect to Reliance Jio Infocomm
ltd
 To know the customer perception towards the tariff plans of the Reliance Jio
Infocomm ltd.
 To know there influence of advertising on buying behavior of customers towards
Reliance Jio Infocomm ltd.
 To know the marketing mix of Reliance Jio Infocomm ltd.
 To identify the level of marketing strategy toward Reliance Jio Infocomm ltd

SCOPE FOR THE STUDY

 The scope of the study is limited. The study is a very minor contribution to the
company as it’s only restricted to marketing strategies of the company.
 The study can be conducted on a national basic too with a large sample size
and interviewing many numbers of respondents but due to time limitations
we confining to only bengaluru city.

LIMITATIONS

 The study can confined to limited users only .

 The duration of the study was restricted for 4 weeks only, which is not
sufficient to study the entire consumer in the market.
 The analysis cannot be straight away used in decision making, as simple is
very small when compared to the total consumers in the market.
 The present study deals with Reliance Jio infocomm Ltd.
METHODOLOGY

Research Design
Once the topic selected, the next step is the research design. Research design is the
basic framework of rest of the study. A research design specifies the methods and procedures
for conducting particular study. In this project we are following descriptive research design.

1. SOURCE OF DATA
There are two types of data,

A. Primary Data
The primary data is fresh information collected for a specified study. The
primary data can be gathered by observational, experimentation and survey method.
Here the entire scheme of plan starts with the definition of various terms used, units
to be employed, type of enquiry to be conducted, extent of accuracy aimed etc.,

B. Secondary Data
Secondary data refers to data, which already exists. The secondary data
collect from internal records, business magazines, company websites and
Newspapers.

2. SAMPLE SIZE: The sample size is of 50 respondents from the city of bengaluru.

3. SAMPLE RESPONDENTS: Here I am considering respondents based on different

age group (18-60 years), gender (M/F) and occupation.

4. DATA COLLECTION METHOD: The data is collected by using primary data

by adopting method of questionnaires and surveys. Responses can be analysed with
quantitative methods by assigning numerical values to likert type scales.

5. METHODS OF DATA ANALYSIS: For analyzing the data Exel is used and
various statistical tools such as mean, standard deviation, frequency, independent sample t-
test are applied to analyze the collected data.
REFERENCES
 https:/www.projectsmart.co.uk
 https:/www.wikipedia.com
 https:/www.study.com
 https:/www.marketstrategies.com