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2. Thurau, T., Gwinner, K. P., Walsh, G. & Gremler, D. D. (2004). Electronic Word-of-Mouth
Via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the
Internet? Journal of Interactive Marketing, 18(1), 38-52.
4. Gretzel, U. (2006). Consumer Generated Content: Trends and Implications for Branding. E-
Review of Tourism Research (eRTR), 4(3).
5. Smith, D., Menon, S., & Sivakumar, K. (2005). Online Peer and Editorial Recommendations,
Trust, and Choice in Virtual Markets. Journal of Interactive Marketing, 19(3), 15-37.