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Ioana Tudor
Global Head of Seedcare
Syngenta. Basel Switzerland
The challenge we face – to grow more from less!
4
World demand for grains
3 bn tonnes
2 Food
1
Feed
0
1970 1990 2010 2030 2050
1950 2030
2 Confidential
Growers can maximize yield by integrating multiple technologies
Breeding
Seed
Treatment Chemical
s
Crop solutions
Protection
Nutrients,
water
Machinery
Services
3 Confidential
Proprietary seed market continued growth
70
Global Seed Industry Value 4%
Seed Industry Value by Crop
($bn) 5% (2014)
11 7 6%
60 Corn
11
6 Soy
9% 39%
13 5 Rice
50 5
12 Vegetables
18
5 9% Cereals
18
40 5 OSR, SF & SB
4 Cotton
13 12%
4 Other crops
30 11 16%
11 4 53
51
48
3
43
20 3 37 Proprietary seeds market growth of 9%
34
30 vs global industry growth of 3% over last
21
24 5 years.
10 18 Corn, Soybean, Vegetables and Rice
account for >75% of the market (soy
0 highest growth)
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Hybrid crop adoption and the proprietary
Proprietary Public Farm Saved market channel held steady despite
downward price pressures in 2014.
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Seed treatment market outlook
11% 13%
5% Fungicide Insecticide Nematicide Abiotic Stress Management
33% 6% 30%
$3.3bn $5.1 bn
Market growth continues ~ 7-8%
51% New, differentiated products lead growth in key markets 51%
28% 33%
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Seed treatments aid the adoption of high performance
seeds and unlock high yield potential for growers
Abiotic Stress
Protection
Protecting grower’s investment:1 seed = 1 plant
Disease
Protection
Promoting high value seed through unique
colouring and marker technology
Nematode
Providing complementary modes of action Protection
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Europe: adoption of hybrids and high value seed
treatments generates value and grows more from less…
Conventional Hybrid
barley program barley program ● Barley feed market transformed
through adoption of hybrids
+£40/ha
● Value of seed/seed treatment market
Farmer
£750/ha £790/ha
~$75m today, reaching $700m by
pays: 2030
+1.5 t/ha
Barley
yields: 7.5 t/ha 9.0 t/ha ● Seed treatment between 12-16% of
value
+£132/ha
Farm
profit: £113/ha £245/ha
ROI = 3.3 : 1
ROI of 3.3 : 1
UK example: Feed barley price: £115/t. Variable and fixed costs included. No rent or finance charges included.
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Europe: hybrid adoption negatively impacted when seed
treatment protection no longer available…
1.0
7.0 0.9 0.8
1.3
6.0 1.6 1.3 0.9
• Suspension of neonics in European
5.0 Union: major contributor to decrease in
2.6 WOSR planted hectares 2013 – 2014
4.0 (4%)
• Trend continuing into 2015
3.0
5.2 5.5
5.1
2.0 ● Significant slow down in hybrid adoption
3.3 (growth of 53% in 2013 and then only
1.0 4% in 2014!)
● Some farmers hesitant to buy hybrids as
0.0
they consider investment risky without
2012 2013 2014 2015
early insecticide protection
Hybrids Lines FSS
● Few switched back to lines (certified)
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China: Seedcare helped a multinational customer with a unique
anti-counterfeit solution through Cruiser Extra C
A leading hybrid had more than 5m hectares planted area over a decade in China. Market share
started to shrink due to copied seeds and new varieties from 2012. Seedcare tailored an
exclusive offer to fight against copied seeds and competition from 2013.
High Yield
Cruiser Extra C
Revolutionary 3-way mixture
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Seed treatments provide complimentary resistance
management tools to traits
Background: Breakdown of Bt efficacy against S. frugiperda is now common in Latin America
3 years later
2009 2012
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Brazil: benefits of seed treatments to soybean farmers
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Seed treatments enabling high value soybean market in Brazil
12 Confidential
The use of seed applied treatments reflects the adoption
of high value certified seeds across crops and territories
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The Mexican agricultural industry can benefit from seed
applied technologies
OUTLOOK FOR MEXICO…
GM trait adoption in Corn & Soybean
Rapid Increase in use of Certified Seed
BENEFITS!
Revenue stream for seed companies
Added value for growers through increased yield
Promotion of certified seed your business in Mexico
14 Confidential