CHAPTER 1

INTRODUCTION

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Introduction

The Indian food industry is poised for huge growth, increasing its contribution to
world food trade every year. In India, the food sector has emerged as a high-growth
and high-profit sector due to its immense potential for value addition, particularly
within the food processing industry.

Accounting for about 32 per cent of the country’s total food market, The Government
of India has been instrumental in the growth and development of the food processing
industry. The government through the Ministry of Food Processing Industries
(MoFPI) is making all efforts to encourage investments in the business. It has
approved proposals for joint ventures (JV), foreign collaborations, industrial licenses,
and 100 per cent export oriented units.

Market Size

The Indian food and grocery market is the world’s sixth largest, with retail
contributing 70 per cent of the sales. The Indian food processing industry accounts for
32 per cent of the country’s total food market, one of the largest industries in India
and is ranked fifth in terms of production, consumption, export and expected growth.
It contributes around 8.80 and 8.39 per cent of Gross Value Added (GVA) in
Manufacturing and Agriculture respectively, 13 per cent of India’s exports and six per
cent of total industrial investment. The Indian gourmet food market is currently
valued at US$ 1.3 billion and is growing at a Compound Annual Growth Rate
(CAGR) of 20 per cent. India's organic food market is expected to increase by three
times by 2020#.

The online food ordering business in India is in its nascent stage, but witnessing
exponential growth. With online food delivery players like Food Panda, Zomato,
TinyOwl and Swiggy building scale through partnerships, the organized food business
has a huge potential and a promising future. The online food delivery industry grew at
150 per cent year-on-year with an estimated Gross Merchandise Value (GMV) of US$
300 million in 2016.

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Investments

According to the data provided by the Department of Industrial Policies and

Promotion (DIPP), the food processing sector in India has received around US$ 7.54
billion worth of Foreign Direct Investment (FDI) during the period April 2000-March
2017. The Confederation of Indian Industry (CII) estimates that the food processing
sectors have the potential to attract as much as US$ 33 billion of investment over the
next 10 years and also to generate employment of nine million person-days.

Some of the major investments in this sector in the recent past are:

 Global e-commerce giant, Amazon is planning to enter the Indian food

retailing sector by investing US$ 515 million in the next five years, as per Mr.
Harsimrat Kaur Badal, Minister of Food Processing Industries, and
Government of India.
 Parle Agro Pvt Ltd is launching Frooti Fizz, a succession of the original
Mango Frooti, which will be retailed across 1.2 million outlets in the country
as it targets increasing its annual revenue from Rs 2800 cr (US$ 0.42 billion)
to Rs 5000 cr (US$ 0.75 billion) by 2018.
 US-based food company Cargill Inc., aims to double its branded customer
business in India by 2020, by doubling its retail reach to about 800,000 outlets
and increase market share to become national leader in the sunflower oil
category which will help the company be among the top three leading brands
in India.
 Mad over Donuts (MoD), outlined plans of expanding its operations in India
by opening nine new MOD stores by March 2017.
 Danone SA plans to focus on nutrition business in India, its fastest growing
market in South Asia, by launching 10 new products in 2017, and aiming to
double its revenue in India by 2020.
 Uber Technologies Inc. plans to launch UberEATS, its food delivery service
to India, with investments made across multiple cities and regions.

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Government Initiatives

Some of the major initiatives taken by the Government of India to improve the food
processing sector in India are as follows:

 The Government of India aims to boost growth in the food processing sector
by leveraging reforms such as 100 per cent foreign direct investment (FDI) in
marketing of food products and various incentives at central and state
government level along with a strong focus on supply chain infrastructure.
 In Union Budget 2017-18, the Government of India has set up a dairy
processing infra fund worth Rs 8,000 crore (US$ 1.2 billion).
 The Government of India has relaxed foreign direct investment (FDI) norms
for the sector, allowing up to 100 per cent FDI in food product e-commerce
through automatic route.
 The Food Safety and Standards Authority of India (FSSAI) plans to invest
around Rs 482 crore (US$ 72.3 million) to strengthen the food testing
infrastructure in India, by upgrading 59 existing food testing laboratories and
setting up 62 new mobile testing labs across the country.
 The Indian Council for Fertilizer and Nutrient Research (ICFNR) will adopt
international best practices for research in fertilizer sector, which will enable
farmers to get good quality fertilizers at affordable rates and thereby achieve
food security for the common man.
 The Ministry of Food Processing Industries announced a scheme for Human
Resource Development (HRD) in the food processing sector. The HRD
scheme is being implemented through State Governments under the National
Mission on Food Processing. The scheme has the following four components:

 Creation of infrastructure facilities for degree/diploma courses in food

processing sector
 Entrepreneurship Development Programme (EDP)
 Food Processing Training Centers (FPTC)
 Training at recognized institutions at State/National level

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Road Ahead

Going forward, the adoption of food safety and quality assurance mechanisms such as
Total Quality Management (TQM) including ISO 9000, ISO 22000, Hazard Analysis
and Critical Control Points (HACCP), Good Manufacturing Practices (GMP) and
Good Hygienic Practices (GHP) by the food processing industry offers several
benefits. It would enable adherence to stringent quality and hygiene norms and
thereby protect customer health, prepare the industry to face global competition,
enhance product acceptance by overseas buyers and keep the industry technologically
abreast of international best practices.

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COMPANY INFORMATION

Trimurti Foodtech Private Limited is a Private incorporated on 27 August 2004. It is

classified as Non-govt Company and is registered at Registrar of Companies,
Mumbai. Its authorized share capital is Rs. 55,000,000 and its paid up capital is Rs.
54,139,272.It is involved in Wholesale of agricultural raw material, live animals, food
beverages and tobacco.

Trimurti Foodtech Private Limited's Annual General Meeting (AGM) was last held on
28 September 2016 and as per records from Ministry of Corporate Affairs (MCA), its
balance sheet was last filed on 31 March 2016.

Directors of Trimurti Foodtech Private Limited are Atul Dattatray Banginwar and
Vikas Dattatraya Banginwar.

Trimurti Foodtech Private Limited's Corporate Identification Number is (CIN)

U51220MH2004PTC148269 and its registration number is 148269.Its Email address
is saurabhbagdi@freshvalley.in and its registered address is PLOT NO A-5 MIDC
AREARAILWAY STATION AURANGABAD MH 431005 IN , - , .

Current status of Trimurti Foodtech Private Limited is - Active.

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COMPANY DETAILS

CIN U51220MH2004PTC148269
Company Name TRIMURTI FOODTECH PRIVATE
LIMITED
Company Status Active
RoC RoC-Mumbai
Registration Number 148269
Company Category Company limited by Shares
Company Sub Category Non-govt company

Class of Company Private

Date of Incorporation 27 August 2004

Age of Company 13 years, 1 month, 15 days

Activity

Wholesale of agricultural raw material,

live animals, food beverages and tobacco

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Food products provided by company

Vegetable Products

Green Peas

Product Description:

Fresh valley Green peas are processed with most Advanced individual Quick Freezing
Technique. (IQF technology), Each pea is frozen to its core at –18°c and kept at-18°c
Under the frozen condition until it is delivered. Fresh Valley Green peas is carefully
selected to give you taste that is deliciously juicy Nutritious. Available in all seasons,
easy to use and economical.

Packing:

Available in 200g, 500g, 1 kg and 5 kg packing.

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American Sweet Corn

Product Description:

Fiber keeps you healthy and fresh. Fresh Valley Sweet Corn is the most famous
vegetable for its sweetness. Steamed Corn is rich source of Fiber a necessary food
requirement. Sweet Corn can be used for cup corn, Tawa fry vegetable, Corn Tikki,
Corn patti, Corn salad, Corn Samaosa, Add a new fiber to your food.

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Fruits Products

Alphonso Mango Pulp Sweetened

Product Description:

The world famous, true and original RatnagiriAlphonso Mango are processed to make
the Fresh Valley Frozen Alphonso Mango pulp. The pulp is Frozen in plate Freezer.
The process ensures the natural flavor and aroma of the mango is maintained in the
final product. The thick mango juice and a rich aroma of Natural Alphonosgives you
tempting taste you would enjoy it. The exotic aroma of the product makes it suitable
for blending for drinks, juices and various other kinds of beverages. No artificial
colour, no artificial flavor and no Preservatives are the key features. Take out of
refrigerator, thaw it, put some milk and mix it in a mixer, enjoy the goodness of
Alphonso mango.

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Frozen Mango Milk Shake AamRas

Product Description:

The Mango Milk shake is made of ripe Mango pulp and milk to give you a ultimate
taste of enjoying Thick AamRas .No need to add any Sugar. Milk can be added if
required. Ideal for Thick Milk shakes of different fruits and mock tails. Available in 1
kg.

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Cooked Products

Fresh Valley PavBhajiisBhaji

Prescription

Has tempting taste, prepared with delicious juicy tomatoes and vegetables, it is a truly
mini meal. Just have some water on the Fry pan and put Frozen Bhaji, heat it up till
the rich aroma is out. Cut pav, put butter and a delicious PAV BHAJI is prepared.
JUST IN MINUTES.

Packaging : Available in 300g. institutional packaging is also available.

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Masala Products

Kadhai Masala Mix

Product Description:

Different vegetable dishes such as Allu Mutter, Aloo Gobi, Channa Masala, Tinda,
Tomota, Palak, Dodka, Gavaretc can be made without any efforts.

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HandiMisal Masala Mix

Product Description:

HandiMisal Masala Mix : Different vegetable dishes such as Spicy vegetable dishes
such as Baingan Masala, Shave Bhaji, BatataRassaBhaji, Chicken Handi, Mutton
Handi, Veg Handi, Egg Curry etc

Bombay Misal Masala Mix

Product Description:

Bombay Misal Masala Mix : Bombay Misal is the most famous gravy enjoyed by
different people in Maharastra and part of Karnataka from years together. It is a Spicy
gravy can be enjoyed with pav or Bread.

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 CHAPTER 2

Literature review

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India’s agrarian culture and varied regional climate have significantly contributed to
the global food basket.

Indian curries, mangoes, snacks and spices are known for their excellent quality
across the globe. Globally, India leads the following food segments:

 India is the second largest producer of fruits in the world and accounts for 10
per cent of the world fruit production with first rank in the production of
bananas (30.43 million tonnes 22.94 per cent), papayas (6.1 million tonnes,
44.03 per cent) and mangoes including mangosteens, and guavas (19.21
million tonnes, 37.57 per cent)
 India is the largest milk producer in the world (155.5 million tonnes)
 India has the largest buffalo population (111.0 million heads)
 India is the largest pulses producer in the world (22.14 million tonnes (2nd AE
2016-17), 25.4 per cent)
 Among vegetables, India ranks second in world (168.59 million tonnes, 10.7
per cent, and first in the production of Okra (6.4 million tonnes, 73.6 per cent)

Export Highlights

During April 2016-February 2017, exports of agricultural and processed food

products totalled US$ 14.275 billion. During the period, export of cereals and animal
products accounted for 37.60 per cent of the total exports, followed by livestock
products (27.58 per cent), other processed foods (17.92 per cent), fresh fruits and
vegetables (9.56 per cent), processed fruits and vegetables (6.38 per cent) and
floriculture and seeds (0.96 per cent)

Indian agricultural/horticultural and processed foods are exported to more than 100
countries/regions; chief among them are the Middle East, Southeast Asia, SAARC
countries, the EU and the US.

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 CHAPTER 3
OBJECTIVE AND SCOPE OF STUDY

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OBJECTIVE OF PROJECT

Objective of project is to understand the products sales, counter sale and home
delivery sale and development of quality of products to increase its sales.

SCOPE OF STUDY
Completion of the project could help marketing team to develop marketing strategies
as per the market condition and demand. Also it will help to understand the current
market scenario and essence of marketing in stiff competition.

The scope of the study is:

 To find out the awareness of products and customers about company’s

products.
 To analyze the customers perception about the product sales.
 To find out factors which influence a customers to buy product through
company.
 To analyze the reasons for not buying products.
 To analyze the benefits to company. To understand the challenges being faced
by company’s managers

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 CHAPTER 4

RESEARCH METHEDOLOGY

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RESEARCH METHODOLOGY

The research was conducted from May 2017 to July 2017. The research includes
meeting with retailers, distributors and customers. It includes preparation of the
questionnaire to be answered by above people for knowing the awareness and
understanding of customers and agents towards the card system of Shantai Dairy. The
views of the above parties were recorded in the research as per the questionnaire
made.

RESEARCH APPROACH

In order to successfully conduct the research the unbiased opinion of the respondents
was desirable. The conducted the research as the representative of Shantai Dairy.

TYPE OF RESEARCH

As far as my research is concerned this is descriptive and somewhat exploratory

research. I am conducting a survey on sample which is not continuous. To understand
the home delivery of milk through card system it is required to find out the variables
which in relation with the home delivery of milk through card system. There are many
variables which can be known through exploratory research which are in relation with
card system but without descriptive research we cannot reach on decision.

DATA TYPE

The data is primary data collected through face to face interview. Here data required
for the understanding of home delivery of milk through card system is from the
Maharashtra and in current time frame hence I cannot go for secondary source of data
as it is published previously.
RESEARCH INSTRUMENT

The research instrument was the structured questionnaire formulated for the
respondents. Respondents were milk retailers and customers and there was a separate
questionnaire for retailers and customers.

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TYPES OF QUESTION

The second important aspect in the designing a question is to decide which types of
question are to be used. Question can be classified in various ways.
Questionnaire contains following type information-
1. Open-ended question
2. Dichotomous question
3. Multiple-choice Question
Both the questionnaire consists of all three types of question. Mostly all questions are
multiple type questions. Dichotomous and open ended questions are few in number.

PHRASING OF QUESTION

Following factors were taken into account while phrasing the questions:
Language:
The first and foremost question we have to ask as a researcher is: what language is the
respondent is going to understand and respond in?
My questionnaire were printed in English and administered to the respondents in the
languages he understand i.e. Hindi and English.
Fatigue:
Increasingly, customers are getting weary of answering questions for market research.
As I also have to ask questions from the agents and they are too busy in their business.
Hence I made my questionnaire as short as possible by avoiding unnecessary
questions so that it did not take much time to get the information.
Sequencing of question:
I arranged the questions in a sequence starting from introductory question and then
proceed to main body of question.
Scale of measurement used in questionnaire:
1. Ordinal scale
2. Interval scale

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SAMPLING PLAN
Sample Size:
The sample size was 100 for customers.
Sampling Technique:
Food is a basic commodity which is used by almost every household hence the sample
taken to conduct research does not require any strata or segment of population. So, a
simple random sampling technique was used to conduct the research.

METHOD OF SURVEY
Personal Interview:
It is direct form of investigation, involving face-to-face communication with free
feedback information. It offers a sense of participation.
Personal interview is done through the set of questionnaire asked to respondents in
different locality. The survey helps in understanding the current market scenario and
finding out which variables are in relation with the home delivery of milk through
card system. Observation approach is also used to verify income, status and standard
information.

Area of operation:
The areas of operation were the research was done are as follows.
 Pune
 Aurangabad
 Mumbai

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 CHAPTER 5

DATA ANALYSIS AND

INTERPRETATION

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1) Which products do you use from Trimurti Foodtech company?
a. Vegetables
b. Fruits
c. Masala
d. Others

Table no 1:

Products No of Responded % of Responded

Vegetables 40 40%
Fruits 30 30%
Masala 20 20%
Others 10 10%
Total 100 100%

Pie chart

Interpretation:

From above table it is found that 40% of people buy vegetables from company, 30%
people buy fruits from company, and 20% people buy masala products from company
while 10% people buy other products from company.

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2) Are you satisfied with the company products you are consuming?
a) Yes
b) No

Table no 2:

Response No. of Responded % of Responded

YES 60 60%

NO 40 40%
Total 100 100%

Pie chart

Interpretation

60% people satisfy with the company products while 40 % people do not satisfies
with company product.

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3.What do you like about company?

a) Quality b) Taste
c) Price d) Availability

Table no 3:

Factors No. of Respondents Percentage %

Quality 30 30
Taste 40 40
Price 20 20
Availability 10 10
Total 100 100%

Pie chart

Interpretation:

40% people like test of products, 30% like quality of products, 20 % people like price
of products and 10 % people like availability of products.

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4) Do you think the price of the product is low compared to competitor’s
product?

a) Strongly agree c) Agree

b) Strongly disagree d) Neither

Table no 4:

RESPONSE NO. %
OF RESPONDED OF CUSTOMERS
40 40%
Strongly agree

Agree 25 25%

Strongly disagree 20 20%

Neither 15 15%
Total 100 100%

Pie chart

Interpretation:
40 % people strongly agree to the price of products are low compare to others, 25%
people are agree to it, 20% people are strongly disagree, while 15% people are
neither agree nor disagree.

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5) Customer’s opinion towards company?

Table no 5:

Rating No of respondent % of customer

Excellent 45 45%
Better 25 25%
Good 20 20%
Poor 10 10%
Total 100 100%

Pie chart

Interpretation:

45% people say company is excellent, 25% people say company is better, 20% people
say company is good while 10% people say company is poor.

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 CHAPTER 6

Observation & Findings

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Observation

 Different Variety of Masale, juices.

 Recognized brand name.
 66% of Maharashtra market share
 Trust of custome
 No of Outlets is less

 As the Food and Fruit industry is rising with rate of 5%, whereas
population is rising by 17% making vast scope for expansion.
 As the rise in Index of Wholesale price of Food products roused by
10.85%, thus there is huge potential in Food and Fruits industry.
 Rise in Index no of Wholesale Price of Company Product from year
2010 to 2011 by 12.78%, thus making it profitable for Food Industry.

 Facing tough competition from competitors.

 Pricing policy for procuring product is far less than its competitors.
 Supply chain management of competitors are much better.

FINDINGS

 From above table it is found that 40% of people buy vegetables from
company, 30% people buy fruits from company, and 20% people buy masala
products from company while 10% people buy other products from company.
 60% people satisfy with the company products while 40 % people do not
satisfies with company product.
 40% people like test of products, 30% like quality of products, 20 % people
like price of products and 10 % people like availability of products.

 40 % people strongly agree to the price of products are low compare to others,
25% people are agree to it, 20% people are strongly disagree, while 15%
people are neither agree nor disagree.
 45% people say company is excellent, 25% people say company is better, 20%
people say company is good while 10% people say company is poor.

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Chapter 7
suggesions

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SUGGESIONS

 The company should increase their Promotions.

 More Marketing options should be available.
 The company should provide more customer value.
 Follow-ups should be increased.
 Efforts should be increased for Customer Relationship Management.
 Special offer should be there for common people.

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Chapter 8
Conclusion

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CONCLUSION

The final outcome of the project is that the awareness about the products provided by
companies is very low in terms of availability of products to the customers and the
percentage of customers is also very low. So the company should take every step
possible to convert the buyer who buys products from company by providing different
offers to customers.

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Appendices

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1. Which products do you use from Trimurti FoodtechCompany?

Vegetables Fruits
Masala Others

2. Are you satisfied with the company products you are consuming?

Yes No

3.What do you like about company?

Quality Taste
Price Availability

4. Do you think the price of the product is low compared to competitor’s

product?

Strongly agree Strongly disagree

Agree Neither

5. Customer’s opinion towards company?

Excellent Better

Good Poor

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BIBILOGRAPHY

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WEBSITES

www.agricultureinformation.com
www.google.com
www.wikipedia.com
www.freshvalley.in

TEXT BOOKS

Marketing Research – By NareshMalhotra

Marketing Research – By RajendraNargundkar

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