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SOCIAL MEDIA PLAN

PRESENTED BY GOUTAM DAS

AMRUTAM
PHARMACEUTICALS
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100% healthy, 100% organic, 0% anything else


FRESH H A I R S P A
GOODNESS IN ONE HIT

sing of Ayurveda
Bles

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PLAN OUTLINE

KEY DISCUSSION POINTS

Executive Summary
Primary Objectives
Social Media Plan - Instagram
Social Media Plan - Facebook
Social Media Plan - YouTube
Social Media Plan - Twitter
Thank You

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EXECUTIVE Amrutam Ayurveda has 33 products in total, of which there are
14 different types of malts, 6 kinds of herbal oil and shampoo, 5

SUMMARY herbal syrups for cough, gastric issues, fever symptoms, liver
and for digestive enzymes, herbal churn/powder for three
issues - chronic constipation, old age joint pain/complications
TARGETING BETTER and for healthy stomach and healthy metabolism.
CUSTOMER ACQUISITION Amrutam Pharmaceuticals aspires to provide a seamless
experience in Ayurveda treatment that consists of medicines,
Yoga, mediaition and other services.

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PRIMARY OBJECTIVES

BRANDING QUALIFIED LEADS


Creating an online presence that Generating good quality leads that
resonates with the preferences of the understand the products with an
target customer. intent to purchase.

CONTENT CREATION ANALYTICS DATA


The customer behaviour data that is
Creating variety of content that
collected need proper analysis and
engages the users and make them to
actionable insights can be derived
return to the website regularly.
from it.

Preparing and Handling Fish | Group 1A


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SOCIAL MEDIA PLAN -
INSTAGRAM

Posting frequency once a day is not enough


for a Fashion/Lifestyle/Beauty Brand. If we are
looking for leads from Instagram, we need to
create rich and shareable content.

Instagram Stories and Videos are used nicely...


A lot of work needs to be done on Instagram
Stories. Please refer to the separate document
on Instagram Stories.

Build Instagram Specific Landing Pages and


then show coupon codes on that page. Idea is
to increase traffic and show remarketing ads.

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SOCIAL MEDIA PLAN -
INSTAGRAM

Collect email ids and send them fresh


content every week in form of blogs,
infographics, etc.

USE INSTAGRAM LIVE ALONG WITH


YOUTUBE, FACEBOOK - LIVE STREAMS HELP
TO GROW FANS RAPIDLY AND MANY OF THE
FANS BUY PRODUCTS EASILY.

First priority should be to reach 10k followers


and that can be aided with an Influencer
Marketing Strategy.

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SOCIAL MEDIA PLAN -
FACEBOOK

The thing is Facebook is now very saturated


and more brands are focussed on ads. In that
regard, there is a good trend on Facebook.

USE FB MESSENGER ALONG WITH


MANYCHAT TO CREATE AN EMAIL LIST AND
DRIVE TRAFFIC AS WELL AS LEADS.

Start using FB Ads and look for a better ROAS.


There should be clear CTAs for every landing
page.

Groups allow you to build a micro-community that


is hyper-focused on the subject of your choosing.
Building groups help to increase lifetime value of
customer and reduce drop-outs.
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SOCIAL MEDIA PLAN -
FACEBOOK

Live content drives three times more


engagement on Facebook. With in-the-moment
content growing in popularity, brands need to
connect personally with audiences.

By providing employees with shareable


content, you’re able to reach their audiences.
This makes your company’s reach all the
greater when you can get content shared
through your employees’ feeds.

Publish Short Vertical Videos to Increase Post


Engagement. The ideal video length for
Facebook users is between 30–120 seconds.

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SOCIAL MEDIA PLAN -
YOUTUBE

Presently not much data is available on YouTube


as there are a small number of views and
subscribers.

YouTube is a great platform but producing


story-based videos require a good budget and
well-knitted content. There need to be a
content schedule and skilled video editors to
ensure longer retention of viewers - this is the
most important criteria for video ranking.

Publish videos of length between 11-18 mins


and follow SEO Practices. Please refer to the
separate document on YouTube videos.

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SOCIAL MEDIA PLAN -
TWITTER

Not much data exists on the Twitter account as it


has the same content. This is good to maintain
brand visibility.

I found that most of our target audience are


on Instagram and YouTube primarily followed
by Facebook. These platforms need to be
strengthened before moving on to newer less
popular platfroms for our target market.

We should focus on selecting influencers in


Ayurveda and tag them in our posts with 3-4
well-researched hashtags.

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EMAIL ADDRESS
THANK YOU developergoutam@gmail.com

How to Reach
PHONE NUMBER
Goutam Das
8282909006