Proposes to Press Office

There are many possibilities to build a highlight image of China on Brasília and
Brazil though the Chinese Culture influence. Communication is the key. On 21’s
Century, we live on convergence technologies Era. China is the second potency
of the world, a respected and protagonist nation internationally recognized. One
of the important points to maintain this position is its friendly way behavior. The
Press Office of China can improve its relationship with Brazil using marketing
strategies trough actions off line and on line, mass media, propaganda and
cooperation. The Press Office can do it on direct and indirect actions:

 Elaborating Clipping.
 Promoting Chinese Social Media Apps.
 Elaborating an App of Chinese notices and information.
 Planning Social Media.
 Creating an Editorial about China and distribute it on strategic places to
a strategic public ( journalists ,politic men and women, research centers
on universities , entrepreneurs , commercial partners)
 Promoting the Confucius Institute like a place to share Chinese values and
tradition to Brazilian people, mainly to Brazilian universities and
communities, approaching Brazilian people through offering language and
gastronomy courses and maker culture.
 Promoting open events to Brazilian society like festivals of Chinese music,
food, theater and arts. Brazilian people loves music and cultures of other
countries.
 Offering marketing support about cultural cooperation with universities
(University of Brasília, Catholic University of Brasília), public schools,
particular schools, non-governmental organisms to entrepreneurs,
Brazilian Cooperation Agency- ABC, Organism Cooperatives, Public TV Commented [T1]:
of Brazil.
 Creating marketing campaigns to celebrate important dates of China,
Brazil, and Brasília City, making part of city routine and life, as a friend
nation. This position can generate a natural highlight of China on Brazilian
tv, radio, journals and web.
 The Press Office can be useful to use strategic communication using
Branding and Compliance like tools to promote Chinese commerce
Mobile Marketing

Mobile marketing on Brazil is a new marketing tendency. The State of Mobile

2018, an annual App Annie Research says that Brazilian and Chinese people
spend about three hours a day on mobile devices. China is a mature market
country and can use mobile to foment economic relations with Brazil, an emerging
marketing.

Source: App Annie 2019

 INTERVIEW AT EMBASSY OF CHINA

APRESENTATION

I am doing well.
Thank you very much for receive me.

ABOUT ME
My name is Tatiane. I am from Brazil. I am 34 years old. I am married
for sixteen years. I have a son, his name is Pedro and he is ten years
old. On my free moments, I go to the “Parque da Cidade” with my
family, visit my parents and read books.

MY ACADEMIC LIFE
I am bachelor in International Relation and Master of Science in Social
Communication. I am teacher and researcher. My research was about
Digital TV . I worked on “Universidade de Brasília-UnB” as volunteer
teacher in 2018, teaching Communication Theories and Introduction
to Social Communication, both obligatory in Social Communication
graduation. Acttually, I am working on Faculdade Jk, as a coordinator
and teacher on Social Communication.

PROFISSIONAL EXPERIENCE

I have worked as a secretary and public relations on government

organisms for five years, working a lot of projects and participating to
meetings. I organized national events.
I have worked in office press, with Social Communication for ten years
.My experience is in a company that promote events and artists. I am
coordinator on a Press Agency .