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Pattern Emotional
Recognition Tagging
• Complex process of integrating • Emotional information is tagged to
information thoughts and experiences
• Assumptions based on prior • Tells us of action or inaction
experiences • One can get swayed by emotions or
• Generally reliable – leading to false vested interests – leading to errors in
confidence judgement.
Much of the mental work is done unconsciously, thus making it hard to check the facts and
logic behind coming up with the decision.
How good leaders make bad judgements…
Typically biases the emotional importance
we place on information
1 The presence of inappropriate self-interest
Example: Even Well-intentioned
professionals, such as doctors and auditors,
are unable to prevent self-interest from
biasing their judgments of which medicine
We canare
These become attached
memories that to people,places,
to prescribe or opinion toseem relevant
give during an
and
and things, and
comparable these
to thebonds can
current aff ect the
situation but
audit.
2 The presence of distorting attachments judgments we form about both the situation
lead our thinking down the wrong path.
we face and the appropriate actions to take.
They can cause us to overlook or
Example:
undervalueThesome
reluctance executives
important often
differentiating
feel to sell a unit they’ve worked in nicely
factors.
captures the power of inappropriate
attachments.
The chance of being misled by memories is
3 The presence of misleading memories intensified by any emotional tags we have
attached to the past experience.
1 2
IDENTIFYING RED FLAGS
1. Lay out the range of options
2. List the main decision makers
3. Choose one decision maker to focus on
4. Check for inappropriate self-interest or distorting
attachments
5. Check for misleading memories
6. Repeat the analysis with the next most influential
person
7. Review the list of red flags you have identified
SAFEGUARDING AGAINST YOUR BIASES
InjectIng fresh experIence or
analysIs