Académique Documents
Professionnel Documents
Culture Documents
Chart
2016 1.
2.
Dr Asilah binti Abdull Rahman CEO/Director
Mohamed Nor bin Hj Salleh (Director)
Siti Aisyah binti Mohd Iiwaanii inti Zainal Zurina binti Samsi
Shohel (Baker)
Safian (Cashier) (Cake Baker/Cashier) (HRFA Assistant)
• Asilah & Family Bakery aka AF Bakery started its first outlet in Denai
Puchong business area that is nearby the busy Puchong Toll Plaza
joining Subang Jaya USJ and Puchong with Bangi and Putrajaya. Dr
Asilah and her family now can enjoy their very own “freshly baked
aroma-breads” everyday.
AF BAKERY@PUCHONG
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AF Bakery’s buns & cakes
EXPRESS SHOPPING
Events and happenings
COMPLEX
WAYS
OPPORTUNITIES THREATS
1. Stay focus on mission for growth 1. Competitions from big and small operators.
2. Focus on niche markets for CONTINOUS BIG 2. Poor after sales service/marketing
ORDERS. 3. Drop in Quality & Delivery
3. AF Bakery future is a workable plan 4. Rental increases
4. Govt SME programs available 5. High costs of employees
5. Work with Govt/Universities for new
opportunities.
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The ACTION LIST …
• Prepare Departments SOP and HR Policy
• Provide employee training
• Marketing services with clientele
• Work with govt agencies for funding support & networking
• Target high traffic routes … codenamed SHURE project.
• Create customer base through franchise programs & training
• Promote product awareness activities & CSR projects
• Maintain R & D in bread quality & taste
• Keep clean kitchen identity…Quality Environment
• Customer-friendly employees
Rebranding Aggressive
AF Bakery & Marketing online
Food & printed
Production Set up AF
Bakery
2016
Training
Centre
2017