Part 3 Business Plan

4. Marketing Plan

The Marketing and Sales section of your plan will make or break the prospects for your venture. A great
idea is meaningless if you cannot find customers. Carefully drafted and logical financial projections are
irrelevant if nobody buys your product/service.
In this Marketing Strategy section you must convince potential investors and loan officers that there is
indeed an eager market for your product.
The Marketing Strategy section is where you show how you are going to fit into the market structure
you just finished describing. What are unmet needs in the marketplace and how are you going to fill them?
How will you differentiate your product/service from your competitors? What unique features, benefits, or
capabilities

4.1 Introduction

The desire target of Frappelicious is to recognized and to be known. So we position our

business along national road because lot of people there. We prepared to become one of the
most healthy fruits shakes from barangay bayanan and putatan.

4.2 Targeting strategy

Our ideal customer is 18 years old and above who enjoys taking a picture of the frappe

then post it in social media. Customers are typically workers of Muntinlupa City hall. They have

a wide range of disposable income. Some are teenagers, others are students.

4.3 Positioning strategy

It is the desire for the Frappelicious to be known in customers’ minds that provides a
healthy fruits shake in a short amount of time for relatively inexpensive price. Because the
frappe can be made to provide individual satisfaction, Frappelicious also desires to be
recognized as one of the unique fruit shake and frappe maker hopefully leading to customer
loyalty.

4.4 Product/service strategy

The product line of Frappelicious is relatively simple. We are offering the different
combination flavour on our menu:
  Fresh fruits such as Apple, Banana, Strawberry, Mango, Lemon, Pineapple, Orange, Langka, and
Avocado.

Frappelicious uses the freshest ingridients to ensure product quality. The fruits are also made fresh every
morning and on-going during the day as needed to guarantee top product quality.

Our menu items are formatted on an easy-to-read menu in LED with Frappelicios logo on the front. The
sample customize mug or packaging will store in cabinet with glass in order to the customer to customize their
mug also.

4.5 Pricing strategy

Frappelicious pricing varies from product to product. One mug of three combination fruits
shake is an inexpensive Php 99.00, and when the customers add toppings the price add to Php
15.00 for marsh mallows, Php 13.00 for sprinkles and Php 20.00 for cookies. When customers
purchase 5 mug of fruits shake they receive a discounted price 10%.

4.6 Distribution Strategy

Frappelicious is centrally located on 2nd floor _____building in National Road, and thus,
everyone will inevitably pass Frappelicious. We are conveniently located on the side of the road, so that
customers are able to easily quickly pull off and park along the street. We also have a large sign
displaying our logo to notice and draw attention to frappelicious on the frappelicious.

4.7 Promotion and advertising strategy

Frappe is an existing business but we prepare to become unique among other

competitors, we advertise our business extensively. The different methods of our promotion strategy
especially in first opening of our business we prepare a sound system to the customers to attract and to
convince them to buy our product which is frappe. And we have a strategy in first opening of our
business. Twenty (20) persons will be free to taste and drink our product. Frappelicious is also printing
flyers where we are located and what different flavors are available. We will have also a promo such as
for every 5 person purchase our product 10% will be discounted. We also have our own website for the
information of our business.

4.8 Sales Forecasts

 Now that you have described your products, services, customers, markets, and marketing plans in
detail, it is time to attach some numbers to your plan. Prepare a month-by-month sales forecast for a projected
twelve-month period. The forecast should be based upon your historical sales, the marketing strategies that
you have just described market research, and industry data if available.

Remember to keep notes on your research and assumptions as you build this sales forecast and all
subsequent spread sheets in the plan.

This shows the projected sales of the Frappelicious Company.

Jan Feb Mar Apr Jun Jul Aug Sept Oct Nov Dec Total
Prod1 Php Php Php Php Php Php Php Php Php Php Php Php
396.00 297.00 396.00 198.00 297.00 297.00 297.00 297.00 297.00 396.00 396.00 3,564.00
Prod2
Prod3