FOR

IMMEDIATE RELEASE


FOR THE FIRST TIME, A SKIN CARE BRAND OFFERS
COMPREHENSIVE YET FREE OF CHARGE SKIN CONSULTATION


January 18TH, 2018 (Jakarta, Indonesia) - The Face Inc officially launched its product
line in Indonesia. The Face Inc is a Singapore-based skincare product manufacturer where
research & development and production of its products are conducted in France. The Face
Inc is the first brand in the world to offer comprehensive and free-of-charge skincare
consulting to its customers. With just one click away, customers can obtain
recommendations and references to products that are suitable for their current skin
conditions. The Face Inc. was first introduced to the market in May 2015, in Singapore.
Currently, The Face Inc. is available in 20 countries in the world.

Wilson Goh, as Managing Partner of The Face Inc. Group explained about the
establishment of The Face Inc., "At The Face Inc, we believe a good skin promotes self-
esteem, and everyone should have the best. We want to ensure the right skincare regime is
created for every individual. Our vision is to be the leading provider of serious, premium
quality skincare focused at treating prevailing skin conditions. We set out to revolutionize
the consumer norm and perception that high quality treatment skincare is only available
through prescription at doctors, dermatologists or skin clinics. With The Face Inc., now you
can acquire skin care products based on dermatologist's prescription, just by visiting our
website.”

“There are a lot of aspiring brands emerging everyday, and it’s a really competitive industry
out there. You need to have a compelling selling point and positioning for your brand. For
us, our key differentiating point from other brands is that we are offering a "wanted need",
and not just a "want" like other cosmetic brands,” Wilson added.

Wenda Tan, Head of Professional Affairs of The Face Inc. Group, who also attended the
launch event today, explained about the product range that is available in the Indonesian
market, "The formula found in every product of The Face Inc. is created to provide solutions
to skin problems that are often experienced by customers, such as acne and blemishes,
pigmentation and scars, fine lines and wrinkles. Our products contain high-intensity active
ingredients that can deliver visible results immediately."

Moreover regarding the free consultation service from The Face Inc, Wenda added, "We
have developed a digital skin doctor, personified by Doctor Rei, who has the capability to
generate personalised prescription that works in tandem with our products. Doctor Rei
analyses the individual’s skin condition through a set of systematic questions on lifestyle,
skin type, and skin issues. At the end of the 3-minute analysis, a personalised prescription
will be generated by the system”.

The Face Inc. offers 18 range of doctor-grade skincare products that are typically only
available at dermatologist or aesthetic clinics. The Face Inc. also develops 4 simple and

practical steps for every skin problem faced by the customers. These 4 steps consist of
Clear, Correct, Rejuvenate, and Protect.

And here are the list of products that could help overcome the problem of acne and
blemishes:
• Clear:
o Cleansing Gel
o Active Toner
• Correct:
o Blemish Essence
o Blemish Concentrate
o Acne Treatment
o Exfoliant
• Rejuvenate:
o Moisturizer
• Protect:
o UV Defense Tinted or
o UV Defense Non Tinted

For hyperpigmentation problems, here are the products that can provide skin
regeneration and enlighten:
• Clear:
o Cleansing Gel
o Active Toner
• Correct:
o Cell Renewal
o Lightener
o Exfoliant
• Rejuvenate:
o Moisturizer
• Protect:
• UV Defense Tinted or
• UV Defense Non Tinted

Below are products that can provide solutions to overcome fine lines & wrinkles:
• Clear:
o Cleansing Gel
o Active Toner
• Correct:
o Anti Aging Serum
o Eye Serum
• Rejuvenate:
o Collagen Boost
o Moisturizer
• Protect:
o UV Defense Tinted or
o UV Defense Non Tinted


And the last category is the must-have products if you have dull skin problems:
• Clear:
o Cleansing Gel
o Active Toner
• Rejuvenate:
o Anti Oxidant
o Collagen Boost
o Moisturizer
• Protect:
o UV Defense Tinted or
o UV Defense Non Tinted

The Face Inc product ingredients are all from France, which is undoubtedly the pioneer
nation of beauty. Our product development process involves a close working relationship
between our internal team of skincare professionals such as Dr Jason Yip, our Medical
Director who also runs his own aesthetic practice, Ms. Wenda Tan, our Head of Professional
Affairs and also, our French formulators. Rigorous efforts from all parties are put into
research on the latest ingredients and trends, and after formulating into a finished product,
months of time are invested into product testing for effectiveness and sensitivity.

Effective formulation is the key to skincare. Each and every product is formulated with a
specific purpose, and made to work synergistically with one another to further enhance the
efficacy when used together. For instance, Blemish Essence works for mild pore and acne
issues, but when used together with Blemish Concentrate, the pair becomes potent for
managing serious acne condition to achieve long term blemish reduction.

There are also the hidden “technologies” in The Face Inc. products that won recognitions
such as Primer Mist & Eye Lift – the hero products from The Face Inc. Primer Mist is a
moisturizing mist that can help the skin to achieve 15 times instant hydration in 15 seconds,
not just by combining many moisturizing/hydrating agents. Beyond the naked eye, some
key ingredients are broken to nano-sized molecules to ensure optimal absorption by the
skin within the shortest time. Each different product has a little hidden secret within itself.
The Eye Lift is a high performance eye serum, formulated to provide instant lifting of the
under-eye area in 30 seconds, diminishing dark eye circles and fine lines in 30 days.

In Indonesia, The Face Inc. products will not only be available online, but customers can also
find these products at iLotte or through dropship agents in major cities in Indonesia.

"It is never “too early” for anyone to start on treatment or nourishment for their skin. It is
always encouraged to start as early as possible, at least the basic skincare steps of cleanse,
tone and moisturize. It is definitely easier to maintain than to treat, so why not start if you
can, and that applies for both genders”, concluded Wilson.

= = = end = = =



Issued by Interface Indonesia on behalf of The Face Inc.


For interview opportunities, product reviews, images or for more information:

Interface Indonesia
Rani Karina Basri
Tel: (+62) 817 007 3137
Email: rani.karina@interface-indonesia.com


About The Face Inc
The Face Inc is a Singapore-based skincare company founded in April 2015. Since then, The
Face Inc has successfully established a foothold in over 20 markets such as Singapore,
Malaysia, Indonesia, the Philippines, Cambodia, Vietnam, Hong Kong, Taiwan and China -
selling its 18 proprietary treatment skincare products online and in more than 1,000
regional retail stores.

Outside of Asia, it has recently expanded into the Middle East region with firm presence in
markets like UAE and Kuwait "

The brand espouses the philosophy of pushing the boundary of skincare technology to
create cruelty-free and highly-effective treatment products that are specifically
formulated to treat common skincare concerns and consistently deliver results in a simple
four-step routine. Working closely with dermatologists and French skincare research
formulators, The Face Inc. boasts of different lines of advanced and dermatologist-tested
skincare products that are specially created for Asian skin and manufactured under
stringent GMP conditions in Asian laboratories.

Please visit our social media accounts to see more updates and further info:
Wesite: www.thefaceinc.com
Facebook: https://www.facebook.com/thefaceincindonesia/
Instagram: https://www.instagram.com/thefaceincindonesia/