A STUDY ON INVESTMENT PATTERN OF INVESTORS AT SHAREKHAN

Project submitted in partial fulfilment of the requirement for the

award of the degree of

MASTER OF BUSINESS ADMINISTRATION

OF
BANGALORE UNIVERSITY

BY
MOHAMMED MUBARAK
(17YUCMD113)

UNDER THE GUIDANCE OF

Prof. ASHWIN R JOHN
(Assistant Professor)

Acharya Bangalore B School

Bangalore University
2018-2019
 DECLARATION BY THE STUDENT

I hereby declare that “A STUDY ON INVESTMENT PATTERN OF INVESTORS AT SHAREKHAN”

is the result of the project work carried out by me under the guidance of Prof. ASHWIN R JOHN
in partial fulfilment for the award of Master’s Degree in Business Administration by Bangalore
University.

I also declare that this project is the outcome of my own efforts and that it has not been
submitted to any other university or Institute for the award of any other degree or Diploma or
Certificate

Place: Bangalore Name: MOHAMMED MUBARAK

Date: Reg No: 17YUCMD113

 BANGALORE UNIVERSITY
Certificate of Originality (Plagiarism)

Name of the Student : MOHAMMED MUBARAK

Registration Number : 17YUCMD113

Title of Project: A STUDY ON INVESTMENT PATTERN OF INVESTORS AT

SHAREKHAN

Name of the Guide : Prof. ASHWIN R JOHN

Similar Content (%) Identified: 16%

(Acceptable maximum limit of similarity 25%)

Project ID number(s) in Drillbit : 190102114606

The Project report has been checked using “DrillBit anti-plagiarism software” and found
within limits as per plagiarism Policy and instructions issued by the University.

We have verified the contents of the project report, as summarized above and Certified that the
statements made above are true to the best of our knowledge and belief.

Signature of the Guide Signature of the Principal/Director

 ACKNOWLEDGMENT

It is a matter of Great Pleasure for me in submitting the project report on: A STUDY ON
INVESTMENT PATTERN OF INVESTORS AT SHAREKHAN for the fulfilment of the requirement
of my course from Bangalore University. I am thankful to and owe a deep dept gratitude to all
those who have helped me in preparing this report. Words seem to be inadequate to express
my sincere thanks to Prof. ASHWIN R JOHN for his valuable guidance, constructive criticism,
untiring efforts and immense encouragement during the entire course of the study due to which
my efforts have been rewarded.

I would also like to thank Mr..Kiran C Reddy (Area Sales Manager), who gave me an
opportunity to learn the recurring acknowledgement of what is working in our lives that can
help us not only to survive but surmount our difficulties. I am highly obliged to those who had
helped me to procure primary data to complete my project. Also, not to be forgotten all the
Lecturers of MBA who contributed their ideas and suggestions.

I express my sincere thanks to whole SHAREKHAN (Koramangala Branch.) for giving me all
the facilities during my project and helping & guiding me during my whole internship period.
I want to thank all who have supported me and gave their timely guidance. Last but not least I
am very grateful to all those who helped me in one-way or the other way at every stage of my
work.

MOHAMMED MUBARAK
EXECUTIVE SUMMARY

People invest their money for generating good returns. But in this investment some kind of risk
is involved. All investors have different attitudes towards risk. When it comes to investing, it
is important to consider the risk profile or tolerance carefully, including how comfortable
investors are with the possibility of losing money, or that returns on their investment. The risk
profile of investors depends upon their demographic structures or characteristics.

The project deal with the analysing the investment pattern on the basis of risk profile of
investors at SHAREKHAN. And what are the risk factors that influence the type of investment
made by individuals. As we all know that every person who wants to gain better return in
future, they must have to invest their money in stock market or anywhere else. This study
describes the investment pattern use by different persons while doing investment in stock
market keeping different risk in mind.

The main reason to choose this research is to find out the investment pattern behaviour in
respect of their risk bearing capacity and this research helps the company to target the investors
according to their risk ability. The research process chosen by me is qualitative and quantitative
research. Questionnaires in part help me a lot in finding the actual position on the market under
the survey method.

A sample size 100 of about respondents which includes investors were taken for purpose of
survey. After the survey was completed, the data was first stored and then analysed on the
chosen parameters. This analysed data was later on converted into graphs. Such as pie chart,
bar graph, etc this was to make easily comprehensible in the form of a presentable and highly
comprehensible report.

After analysing the data, the problem which has been identified that most of the investors are
ready to bear risk in expectation of higher returns. There is a strong relationship in investment
pattern and risk bearing capacity of investors while doing investment for analysing the data
were used chi-square and phi-Cramer test in SPSS and use MS Excel 2007 for making graphs.
 TABLE OF CONTENT

CHAPTER.NO PARTICULAR PAGE

NUMBER

01 INTRODUCTION 01-05

02 PROFILE OF INDUSTRY 06-11

03 RESEARCH DESIGN AND 12-17

REVIEW OF LITERATURE

04 DATA ANALYSIS 18-43

&INTERPRETATION

05 SUMMARY FINDINGS, 44-46

SUGESSIONS&
CONCLUSIONS

BIBLIOGRAPHY 47-52