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for rentals and sales in different formats of films from a specific store in a decade
from 2002 to 2011.
Firstly, the number of sales of Rentals and VHS sales declined drastically
over the tracked period. In detail, after stabilizing at the peak of more than
180000 units in the first two years of 2002 and 2003, the sales of Rentals dropped
gradually by more than 10000 units per year to eventually reach approximately
6000 units in 2011. Besides, the sales figure for VHS received dramatic plunges to
score at a diminutive number of only 10000 units in 2005 from the highest of
almost 90000 units in 2002. Additionally, after 2006, the amount of VHS sales was
significantly low to be tracked.
Secondly, the sales of DVD and Blu-ray experienced staggering and mild
increases, respectively. In detail, after doubling the number of sales from just
under 50000 units in 2002 to more than 100000 units in 2003, the figures for DVD
sales soared staggeringly to the highest of more than 210000 units in 2007 before
declining mildly to 180000 units in 2011. Also, the sales of Blu-ray format
appeared initially in 2007 with a significantly low number before rolling
gradually to a peak of more than 10000 in 2011.
Overall, in the first two years from 2002 to 2003, the rentals format dominated
other types, while during the rest period, the sales of DVD sales were the largest
compared to others. Additionally, VHS became a significantly rare format to
receive sales after 2006. Also, Blu-ray significantly gained popularity over time.
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