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I.
SWOT ANALYIS
Strength
1. High Demand – rice is the major staple food by every household, restaurants and
hotels making the demand for rice continue to be high
2. Low cost production Technology
3. High yield – rice grows between 4-5 months unlike other crops that needs a year or
even a couple of year to harvest
4. Basic Human Necessity
Weakness
1. Disease and pest attack – disease and pest are what can affect rice faming like
birds, rats, snail…etc
2. Large labor force require for production
3. Requires a lot of water
Opportunities
1. Growing Demand
2. Product export facility
Threats
1. Natural disaster such as global warming, pollution, and drought that can greatly affect
the production of rice
2. Inflation
3. Rice importation from other countries – people have become used to the foreign rice
because it is cheaper than commercial rice.
VISSION
Our vision is to become one of the best and leading rice farming companies in
town as well as all through the nation.
MISSION
Our mission is to commercially produce and process rice under the best
conditions while maintaining the highest standards of quality recommended by the
relevant regulatory bodies
II. CUSTOMER DESCRIPTION
Rice is the most popular staple food and it used in many different ways. This
makes it a very important area of investment among investors such as rice farming.
Rice farming is very common and popular throughout the world. Rice can be grown in
many ways. Some varieties demand little water, but others require
irrigation. Some require extensive application of fertilizer and others require little.
Tagudin could be a great spot for this business beacuse this town is a agricultural-
based economy and it is know for its wide plantation of different crops like rice, corn and
etc.
III. COMPETITORS
A. Darren Farm Supply
Is a business located at Dardarat, Tagudin along the national highway. It sells farm
supplies such as animal foods, food supplements for pig and chicken, and also various
brand of commercial rice.
Their stall is easy to access and sell their goods at fair price points. There is also a
cockpit arena nearby and operates only at Sundays. It is very popular that people
across different towns and barangays come to watch the fight. Arena goers and
travelers find it more convenient to drop by to their stall instead of going to the market to
buy animal necessities before heading back home.
Its location is both its strength and weakness. Unlike other stalls within the town
locale, they receive fewer customers because the foot traffic in the area is far lesser
compare to the foot traffic in the public market may it be weekends or weekdays.