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Disrupting UAE’s

Circular Economy

Disrupting UAE’s Circular Economy

A Diverse and Motivated Team of Young Professionals

Team

We’re a multi-disciplinary mix

of graduate students with a

passion in consulting and driving innovation.

Our background spans

industries and countries but is

universally anchored to the

creation of knowledge and relentless drive to make meaningful change.

MS. Public Policy Penny Wang
MS. Public Policy
Penny Wang
MA. Social Science Ben Hooker
MA. Social Science
Ben Hooker
MSc. Data Analytics MSc. Data Analytics Priscilla Mannuel Hannah Wishartz MA. Social Science MS. Public
MSc. Data Analytics
MSc. Data Analytics
Priscilla Mannuel
Hannah Wishartz
MA. Social Science
MS. Public Policy
DongHai Yu
Maryiam

Agenda

1. Industry Analysis

1a. Innovation Landscape

1b. Industry Landscape

1c. Market Trends

2. Competitor Analysis

3. Prioritized Business Trends

4. Adjacency Analysis

6. Consumer Analysis

7. Challenge Overview

8. Idea Clusters

5. Value Chain Analysis

Executive Summary Market Drivers & Challenges Trend Analysis Competition Linear economy has dire limitations .

Executive Summary

Market

Drivers & Challenges Trend Analysis Competition
Drivers & Challenges
Trend Analysis
Competition

Linear economy has dire limitations.

Transitions into circular

economies has business and societal advantages.

Resulting to the rise of

circular innovations.

Circular economy is the new ideal - a $4.5 trillion business opportunity.

Drivers:

Scarce resources

Competitive advantageous

Conscious consumers

Challenges:

High Cost

Lack of knowledge

Lack of Infrastructure

Poor network

Non-conducive

environment

Countries and free zones are adopting circular

mindset.

Rise of circular policies and forums.

Funding towards circular

economy innovations - incubators & awards.

5 emerging circular business models.

Europe

Denmark

Netherlands

Sweden

UK

 

India

China

 

Japan

Each country has policies, free trade zones, and unique infrastructures facilitating

circular economies.

Challenge Overview

Challenge Overview Facilitating Circular Economy Creates Economical and Societal Benefits for UAE Idea Challenge

Facilitating Circular Economy Creates Economical and Societal Benefits for UAE

Idea

Challenge

Infrastructure

Sectors

By adopting a Circular Economy, UAE can jump to the forefront of economic growth and secure first to market benefits, reduce energy consumption, reduce greenhouse emission, and be an innovation driver tapping into potentially exponential revenue.

Position UAE as a major hub within the Circular Economy. Need to improve upon current environment attracts circular businesses and let them thrive in UAE.

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Circular Infrastructure that increased trade flow or add value can take the form of:

Physical, Market, Financial and Regulatory

Incentivize business in the following sectors to set-up in UAE:

Knowledge, Design, Finance, Value Addition and Logistics.

Challenge Goals

Challenge Goals “UAE as the Premier Hub in the Circular Economy” Create The Perfect Environment Identify

“UAE as the Premier Hub in the Circular

Economy”

Create The Perfect Environment “UAE as the Premier Hub in the Circular Economy” Identify key features that will successfully attract

Identify key features that will successfully attract circular economy and determine room

for improvements.

Incentivize Sectors circular economy and determine room for improvements. Identify (new + current) companies and incentives to support

Identify (new + current) companies and incentives to support circular business models within the knowledge, design, finance, value addition and logistics sectors.

Drive Innovation , finance , value addition and logistics sectors. Identify business concepts within each sector (new &

Identify business concepts within each sector (new & old) that could propel UAE to the

forefront of Circular Economy.

Innovate Infrastructure that could propel UAE to the forefront of Circular Economy. Identify potential circular infrastructure in UAE

Identify potential circular infrastructure in UAE such as physical, market, financial and regulatory, to facilitate the goals.

Industry Analysis - Market Trends

Industry Analysis - Market Trends World-class Companies Have a Clear Case to Transition into Circular Economy

World-class Companies Have a Clear Case to Transition into Circular Economy and Urgency for Innovation

Global Emerging Trends

1. Sustainability and resilience

2. Resource and Waste Management

3. Sharing Economy

4. Linear to non-linear production

5. Global concern for global warming and limited resources

1.

Countries adopting circular mindset

2.

Award winning special free trade zones:

a. Shanghai, Africa, Europe

b. Specialize in cradle to cradle manufacturing & clean energy industries

Changing Competitive Dynamics

Changing Consumer Needs

1. Conscious consumers 2. Interest in using brands that promote social well-being 3. Don’t want
1.
Conscious consumers
2.
Interest in using brands that promote
social well-being
3.
Don’t want to harm the planet
4.
Power of “Pure materials”
1.
Internet of Things
2.
The power of Big Data
3.
Ease of Globalization
4.
Progress in renewable materials and
innovative infrastructure
5.
Rise of 3D printing

Changing Capabilities

Industry Analysis - Innovation Landscape

Industry Analysis - Innovation Landscape Circular Companies and Movements are Emerging in Every Region Propelled by

Circular Companies and Movements are Emerging in Every Region Propelled by Huge Potential for Global Economic Growth.

2nd USA
2nd
USA

The Big Players

01 |

Denmark

02 |

The Netherlands

03 |

Scotland

04 |

Sweden

05 |

USA

1st Western EU
1st
Western
EU
3 China 4 India
3
China
4
India

We mapped and surveyed 60+ leading/award-winning companies in circular economy

1.

Rubicon | USA | Connects customers directly with independent waste haulers and save them millions

2.

Banyan Nation | India | A plastics recycling company driving a more formal industry

3.

Bureo | USA | Turning ocean plastic and fishing nets into premium products

4.

InStock |Netherlands | A restaurant chain using surplus food for their menus

5.

Toast Ale | UK | Social enterprise using surplus bread to brew beer

6.

Vigga | Denmark | Children and mothers clothing subscription service

7.

Yerdle Recommerce | USA | Enabling fashion companies to buy back and resell clothing

8.

Timberland | USA | Recycling tire rubber into soles for shoes

Industry Analysis - Market Trends

Industry Analysis - Market Trends Pivotal Trends are Driving Movements Towards a Circular Economy Resource Scarcity

Pivotal Trends are Driving Movements Towards a Circular Economy

Resource Scarcity Community Urbanization Reliance Empowered Rise of the Sharing Economy Consumers
Resource
Scarcity
Community
Urbanization
Reliance
Empowered
Rise of the
Sharing Economy
Consumers

Competitor Analysis

Usual Competitors

Competition From Fellow FTZ

Countries across the world are developing strategies for

moving to a circular economy. Other *award winning Free Trade Zones (FTZ) are setting up the perfect environment to attract circular innovation.

0

Waigaoqiao 3 0 Shanghai, CN Europe Asia Zona Franca Sant. 2 Tanger Med Zone Columbia
Waigaoqiao
3
0 Shanghai, CN
Europe
Asia
Zona Franca
Sant.
2
Tanger Med Zone
Columbia
Morocco

Unusual Competitors

2 Tanger Med Zone Columbia Morocco Unusual Competitors Watch Out for Emerging FTZ With network and

Watch Out for Emerging FTZ

With network and the sharing economy being major

driving forces within the circular economy, new FTZ and

initiative connecting regions should be monitored.

FTZ and initiative connecting regions should be monitored. China’s One New Belt Initiative E1 | Kaunas

China’s One New Belt Initiative

E1

|

Kaunas Free Eco Zone, Lithuania

E2

|

Mauritius Free Port, Mauritius

Prioritized Business Trend

Prioritized Business Trend Emerging Business Trends Predict How Companies are Implementing Circular Economy Five

Emerging Business Trends Predict How Companies are Implementing Circular Economy

Five Directions for Circular Business Model Designs

Resource Product Life Sharing Circular Supplies Recovery Extension Platforms Product as a Service Supply
Resource
Product Life
Sharing
Circular Supplies
Recovery
Extension
Platforms
Product as a
Service
Supply renewable or
recyclable resource to
support circular
production
Eliminate material
leakage and maximize
economic value of
product return flow.
Extend the current life
cycle of a product:
repair, upgrade or
resell
Stimulate
collaboration among
product users.
Products are used by
one or many
customers by lease or
pay-per-use.

Value Chain Analysis

Value Chain Analysis Develop Disruptive Infrastructures to Facilitate Creation and Transition of Business Towards

Develop Disruptive Infrastructures to Facilitate Creation and Transition of Business Towards Circular Economy

Analysis Develop Disruptive Infrastructures to Facilitate Creation and Transition of Business Towards Circular Economy

Adjacency Analysis

Adjacency Analysis Example of Circular Economy Disruptions: Companies and Countries are Making the Move   Circular

Example of Circular Economy Disruptions:

Companies and Countries are Making the Move

 
 
 
 
 
 

Circular

Resource

Product as

Product Life

Sharing

Supplies

Recovery

Service

Extension

Platform

Companies

Companies
Companies
Companies
Companies
Companies
 

“Biomass Balance Method” to replace

Big data platform connecting

Product leasing

Battery leasing to lengthen life of

E-market for

with maintenance,

manufacturing by-

Description

fossil fuels in

customers

refurbishment, and

electric car fleet

products reduces

production process

directly with

resource recovery

waste and

 

independent

built in

maximizes

waste haulers

inventory

 

By implementing circular business models, these companies have addressed a global need and position themselves as a global player.

Key Insights

These companies put their based countries on the map and generate revenue towards the circular economy.

Disruptive movements powered

by countries and organizations:

01 |

Policies and laws

02 |

Global conference

|

03 New univ. programs

|

04 Circular incubators

|

05 Competition and awards

|

06 Unique infrastructures

Consumer Analysis

Consumer Analysis We Identify Factors that Make or Break Circular Businesses so UAE Can See How

We Identify Factors that Make or Break Circular Businesses so UAE Can See How it Can Distinguish Itself as the Ideal Hub for Circular Economy.

Area of Circular practices in business:

Circular Economy. Area of Circular practices in business: Restrictions of given location : 1. Lack of

Restrictions of given location:

1.

Lack of knowledge for implementation

2.

High cost, high tax rates and stringent regulation is

especially restrictive for new circular practices

3.

Lack of funding and investor interest

4.

No access to circular resources or sharing economy

5.

No technology to allow materialization of idea

6.

Scattered network of talent, labour and resources adds logistical barrier to innovation

Incentives of a Free Trade Zone (FTZ)

1. Ease of doing business

(e.g. taxes, legal framework)

1. Access to unique Infrastructure

(e.g. state-of-the-art port facilities, emerging manufacturing)

1. Access to adjacent industries

(e.g. manufacturing, IT, business/financial services)

1. Quality of Life

(e.g. smart cities, world class entertainment)

1. Visionary Leadership

(e.g. political stability, policies that support mission)

Idea Clusters

Idea Clusters Business Opportunity Map Identifies Potential Hotspots Green Community 01 Hub of Knowledge The first

Business Opportunity Map Identifies Potential Hotspots

Business Opportunity Map Identifies Potential Hotspots Green Community 01 Hub of Knowledge The first step of

Green Community

01 Hub of Knowledge

The first step of circular innovation starts from the right innovators. Ensuring that UAE’s smart city embraces green living and circular principles will help keep the right people in UAE.

A big barrier to circular innovation is that many businesses and their CEO lack understanding of implementation. UAE could be home to global circular conference to gather valuable intel.

Start small and scale

Encourage creation of circular start-ups by creating circular incubators and global competition that grant winners a base at UAE

and global competition that grant winners a base at UAE Waste Digestion Absorb wastes that were

Waste Digestion

Absorb wastes that were go to landfills to waste digestion and recycling base, using scale-

economic price which is lower than local landfills

plus transportation. e.g. Dubai’s world largest waste to energy plant

Set a circular vision

Align policies and ensure criterias of accepted business applications to fit circular economy and enable these to be publicly clear and accessible.

Platform for circular data

Apart from physical circular economy, the trading data should also be recycled and shared to

everyone. Leverage UAE’s tech prowess to create

a transparent platform to share of data and lead the world.

Overview of UAE Trade Flow

Overview of UAE Trade Flow

Appendix

Appendix “Circular economy is fundamentally about using our resources in such a way that they are

“Circular economy is fundamentally about using our resources in such a way that they are kept in circulation.”

Appendix

Appendix Spreadsheet of Surveyed Leading Circular Companies

Spreadsheet of Surveyed Leading Circular Companies

Appendix Spreadsheet of Surveyed Leading Circular Companies

Appendix

The

Circular

Economy

Traditional linear consumption

is reaching its limits.

Appendix The Circular Economy Traditional linear consumption is reaching its limits.