Summer Project

On
“Real Estate Market is driven by Investor or End User”
(Parth Infrabuild Private Limited, Lucknow)

Submitted in partial fulfillment of the requirements of

Post Graduate Diploma in Management
By
Ashutosh Agarwal
Batch: 2017-19
Roll No. 1991

Dr. Gaur Hari Singhania Institute of Management & Research

Kamla Nagar, Kanpur

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 CHAPTER 1: PREFATORY PART

 TRAINING COMPLETION CERTIFICATE FROM THE COMPANY

 ACKNOWLEDGEMENT
 PREFACE
 EXECUTIVE SUMMARY

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3|Page
 Acknowledgement

At the very outset of engaging myself into the project report. I would like to express my sincere
gratitude to all those who extended their not only to convey their best wishes but also to give me
support on this Hi-undertone path. This project report on my TEN weeks practical training in
“Parth Infrabuild Private Limited” at Lucknow is part of my course curriculum of my
PGDM.

This project could not have been completed without timely suggestion advice and co-operation
of lots of persons. With Sincere and Respectful gratitude, I express my sincere thanks to Mr.
Anurag Bajpai, Vice President and other management members at Paarth Infrabuild Private
Limited in Lucknow.

Corporate office for their kind supervision and guidance for their preparation of this report on
“Real Estate Market is driven by Investor or End User.”

I am most thankful to my faculty guide Dr. Kunwar Milind Singh who gave me direction in
which my project had to move which was very crucial for successful completion of the project.

This research would not have been completed without friendly efforts of all the concerned
authorities. Also this project enables me to have the know-how of the effectiveness & working of
the team spirit. Its web like structure helps me to have added potential in myself to adjust easily
to the tense & result oriented environment of the organization.

Last but not the least; I also would like to thank all the staff of Paarth Infrabuild and all my
friends & colleagues who helped whenever I faced any difficult situation.

I hope this report, reflecting my learning in the past nine weeks, is as beneficial to the
organization as it had been to me. Again, I sincerely thank all of them.

Ashutosh Agarwal

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 Preface

As a part of course requirement of my requirement of my PGDM program. I was asked to

undergo TEN weeks Summer Training in any organization, so as to give a exposure to practical
management and get me familiar with the various activities taking place in the organization.

In college of management studies, PGDM Program has been proposed to keep in mind the
requirement of the Companies in the corporate world. Being the student of “DR. Gaur Hari
Singhania Institute of Management and Research.”

In the course of the Training I have to prepare a project report in the area of Specialization. As
we know that managerial education is completed after getting an exposure of work in any
Organization. Summer Training report is essential requirement for PGDM student and the
objective of training module is to help scholars understand the Business Environment well and to
abundant we with the work culture of the industry in the present scenario. I have done my
summer training on “Real Estate Market is driven by Investor or End User.”

The Span of Training was marked by experiences and joy. The foremost benefit that I have got
exposure and it has provided me with an opportunity to get awareness about the business system.
In the mean time I enhanced my Knowledge in the field of Marketing.

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 Executive Summary

Paarth Infrabuild Pvt. Ltd. It is a real estate company. It works under the parent company named
REPL (Rudrabhishek Enterprises Pvt. Ltd).The main focus of company is on its project Paarth
Republic.

The Topic of Summer Internship Programme was “Real Estate Market is driven by Investor
or End User.

In the real estate market, advertisement or digital marketing is necessary for lead generation.

On calling to the leads or give personal invitation to people for the discussion of flat, and the
customer visited project site or corporate office with the staff members to the company. And
customer gave the overview according to their interested whether they want flat for investment
purpose or for the living desire.

On the launch of AHP (Affordable Housing in Partnership), there was a two day campaign in all
over U.P. in which I visited the Auraiya District.

In this launch, so many direct bookings of the flats came for the different projects like ASHA,
ABHA, ANANT, ANMOL and HUMMING RETREAT.

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 TABLE OF CONTENTS

Serial No. Topic Page No.

Chapter 1- Prefatory Part

1.1 Training Completion Certificate from the Company 3

1. 1.2 Acknowledgement 4

1.3 Preface 5

1.4 Executive Summary 6

Chapter 2- Company Study

2.1 Industry Study 9

2.2 Organization Structure 10

2.
2.3 Company Profile 11-15

2.4 Products & Services 16-20

2.5 Competitors 21

3.1 Week-wise Learnings & Project Work 23-26

3.2 Project Title 28

3.3 Declaration by the Student 29

3.4 Project Completion Certificate from Company Mentor 30

3.5 Declaration by the Faculty Mentor 31

3.6 Introduction 32
3.
3.7 Objectives of the Project 33

3.8 Methodology 42-43

3.9Analysis & Findings 44-45

3.10 Conclusions 46

3.11 Learnings from summer internship 47

3.12 References 48

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 CHAPTER 2: COMPANY STUDY

 INDUSTRY STUDY
 ORGANISATION STRUCTURE
 COMPANY PROFILE
 PRODUCTS AND SERVICES
 COMPETITORS

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 INDUSTRY STUDY

Real Estate – Definition

Real estate covers residential housing, commercial offices, trading spaces such as theatres, hotels
and restaurants, retail outlets, special economic zones (SEZs) and industrial parks such as
factories and government buildings. Real estate involves purchase, sale and development of land,
residential and non-residential buildings.

Overview
The real estate industry is considered a growth engine of the economy. It is one of the fastest
growing sectors of the Indian economy and plays a vital role in overall growth and development.
This sector has considerable linkages with various other sectors and more than 250 associated
industries. A unit increase in expenditure in this sector has a multiplier effect and capacity to
generate income as high as five times.

The Indian real estate sector is one of the most globally recognized sectors. In the country, it is
the second largest employer after agriculture and is slated to grow at 30 per cent over the next
decade. It comprises four sub sectors –

 Housing
 Retail
 Hospitality
 Commercial.

Market Size

The Indian real estate market size is expected to touch US$ 180 billion by 2020. The housing
sector alone contributes 5-6 per cent to the country's gross domestic product (GDP). Also, in the
period FY08-20, the market size of this sector is expected to increase at a compound annual
growth rate (CAGR) of 11.2 per cent. Retail, hospitality and commercial real estate are also
growing significantly, providing the much-needed infrastructure for India's growing needs.

As per various government sources, the size of the Indian real estate market was around USD 90
bn in 2015, growing at a CAGR of 21% during that period . Further, it is expected to touch USD
180 bn by 2020, registering a CAGR of around 19% from 2015 to 2020.

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 ORGANIZATION STRUCTURE

SR.MANAGER
MR.ABHISHEK UPADHAY
AND
MR.AJAY PRATAP SINGH

DEPUTY MANAGER
MR.SACHIN JAISWAL

VICE PRESIDENT
SENIOR EXECUTIVE
MARKETING AND
MARKETING AND SALES
SALES
MR.ASHUTOSH TRIVEDI
MR.ANURAG BAJPAI

ASS.MANAGER OF SALES
& MARKETING
MR.ASHWANI
KR.PANDEY
CHAIRMAN
MR.PRADEEP ASS.MANAGER OF SALES &
MISHRA MARKETING
MR.ASHWINI MISHRA

MANAGER OF OPERATION
MR.GURUDYAL
CHIEF OPERATING
OFFICER
MS.NEELIMA
SAXENA SENIOR MANAGER ASSISTANT MANAGER
OPERATIONS OF OPERATION
MRS.AVANTICA MISHRA
MR.VIKAS SHUKLA

GENERAL MANAGER ASSISTANT MANAGER

COMMERCIAL & OF OPERATION
LEASING MR.VINEET SINGH
MR.HIMANSHU
SRIVASTAVA

GENERAL MANAGER
PROJECT EXECUTIVE
COORDINATOR MR.PARIJAT
MR.SATISH CHANDRA PANDEY
VERMA

EXECUTIVE TRAINEE
MARKETING AND MARKETING AND
SALES SALES
MR.PUSHPENDRA MS.SHIVALI
,MS.SWARNIMA
AND
,MR.VATSAL,
GURPREET KAUR MR.SACHIN

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 About REPL
Rudrabhishek Enterprises Pvt. Ltd (REPL) is a diversified consultancy firm comprising of
Regional Planners, Urban Designers, Civil Engineers, Infrastructure Planners, Architects,
Project Managers and Real Estate Consultants in India.

Headquartered in New Delhi, REPL was set up in 1992 with the objective of providing services
in urban planning, architecture and civic services planning. Over a period, REPL has
considerably enlarged its scope of activities and is now a leading consultancy in India providing
end-to-end solutions related to architecture, planning, geographical information systems,
engineering, strategic consulting and project management services.

REPL offers online architectural design services through its subsidiary Apnaghar. Geographic
information system and cloud computing based data management solutions are provided for
large townships and urban development projects through the company' subsidiary REPL - GIS.

REPL boasts an excellent team of architects and urban designers in the form of its subsidiary -
Rudrabhishek Architects and Designers (RAD), which has a time, tested record of delivering
projects of global standards. REPL is an ISO 9001:2008 Certified organization and its
integrated approach to service delivery enables the company to deliver optimal, sustainable
solutions for property in India public and private sector projects of any size and scope.
REPL's expert panel of professionals offer timeline, quality and deliverance to its patrons
through another major subsidiary called Paarth Infrabuild Pvt. Ltd which gives the real estate
scenario a new countenance with the vision of rebuilding the image of the real estate sector.

VISION-MISSION

 Vision Statement
Deliver consistent services to our customers in a specified time that are superior to what
they expect.

 Mission Statement
To be recognized as being among the best Knowledge based consultancy by using its
latest technologies & professional expertise.

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 SWOT Analysis of Paarth Infrabuild PVT. LTD.

STRENGHTS

Apart from the brand name, its USPs are as follows-

 900 EWS / LIG Homes.
 Optical Fibre Cables.
 57 acres residential and 23 acres commercial mix-use development project.
 Interconnected concept of Iconic tower (50 floors), shopping malls and five star
and budgetary hotel.
 First Smart City in Lucknow.
 Provides ultra-luxury modern lifestyle and they use proper management systems.

WEAKNESSES

 Low advertisement (it has not invested much in advertising the Mega Township
and even many have ambiguity in the Paarth Republic project).
 Far from Alambagh market (10 km) and Charbagh Railway Station (18 km).

OPPORTUNITIES

Apart from bringing innovation in township and moulding infrastructure according to changes,
other major opportunities for real estate are -

 It may expand in various cities in Uttar Pradesh and other States also.
 Company generates big employment in near future.
 It also contributes in national infrastructure.
 It will also help in Foreign Direct Investment.

THREATS

Apart from the fact that in real estate the brokers who are not licensed have more customers to
the licensed ones, other major threats of real estate market are -

 It creates the big diversity in economical class with middle class and upper class.
 Bubbling of price- Investors are always seeking the profit but some time they get
benefited and some time they lose.

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 About Paarth Infrabuild

Paarth Infrabuild Pvt. Ltd. (PIPL) is one of the fastest growing premier Real Estate Developers
which was founded with a vision to fulfill the needs & to meet the special requirements of an
ever emerging real estate market & its clients. The company, with its team of dedicated
professionals, believes in high standards of quality construction, value engineering, continuous
innovations & efficient customer services.

Further, with the backing by a set of broad-minded professionals who are intensely delighted to
contribute in empowering humankind. A team of 25 professionals to start with, specializing in
different aspects of the industry such as engineers, charted accountants, master of business
administrations, architects etc. are looking in one direction. The offices are situated in Delhi,
Noida and Allahabad.

Paarth Infrabuild Pvt. Ltd. look forward to begin the endeavors from the state of U.P. and
planning across the cities like Lucknow, Allahabad, Varanasi, Noida, Kanpur, Greater Noida and
Ghaziabad and gradually expand throughout the entire North India.

Divisions
1. Rudrabhishek Infosystems Pvt. Ltd.

2. Rudrabhishek Financial Advisors Pvt. Ltd.

3. Rudrabhishek Architects & Designers Pvt. Ltd.

4. Rudrabhishek Infrastructure Trust.

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Number of People
Currently around 60-70 people are working in Paarth Office, Lucknow.

Team

Mr. Pradeep Mishra – CMD

Mr. Pradeep Mishra has been the iconic figure behind the success of REPL, he possess a wide
range of expertise and special skills instrumental in building a company committed to empower
the mankind with passion, diligence and a burning desire to achieve excellence.

He holds a bachelor degree in civil Engineering from Institute of engineering and technology,
Lucknow which further adds the power of knowledge in conceiving and implementing
innovative industry solution in urban planning, urban design, architecture and infrastructural
support.

Shubham Rastogi – Director

B.Com, L.L.B., ACA a prominent & widely known C.A. of Lucknow. His firm is having wide
experience in the field of audit in limited companies, nationalized banks, manufacturing
concerns, contractors, Hospitals, school, Educational Institutes & Trusts.

Neelima Saxena - COO

Neelima Saxena has joined Paarth Infrabuild Pvt. Ltd. as COO. She is spearheading the
operations of company’s project – Paarth Republic, an 80 acre mega township coming up on
Lucknow-Kanpur Highway. Ms. Saxena is reputed as one of the most accomplished
professionals in the field of real estate. She holds a distinguished place in an industry where
number of successful women professionals is still very low. Prior to this, Ms. Saxena has served
in top companies such as Sahara, Ambuja Cement and Ansal API. An alumnus of the prestigious
Birla Institute of Technology where she went for her MBA, Ms. Saxena has varied interests in
art, literature, sports and politics.

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 Departments

a) Sales & Marketing

b) Channel Sales
c) CRM
d) Marketing & Media
e) Leasing
f) Project Coordinator
g) Account’s Department
h) Admin

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 PRODUCTS & SERVICES

Paarth Infrabuild Pvt. Ltd. is a developer firm having 4 projects in total. They are:-

1. Paarth Aadyant-

 Launched in January 2013

 Land – 14 Acres
 Six towers with 576 designed apartments
 Sub Type – 3 BHK, 3 BHK+Servt.
 Area – 1400, 1710 & 1860 Sq. Ft.
 Price – 3800 per Sq. ft.\

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 2. Paarth Arka –

 Launched in February 2013

 Land – 11 Acres
 Rain water harvesting
 High end premium apartments
 Sub Type – 2 BHK - 4 BHK+Servt.
 Area - 1665 - 2800 Sq. Ft.
 Price – 3950 per Sq. ft.

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 3. Paarth NU –

 Land – 1.5 Acres

 Launched in December 2013
 Sub Type – 1 BHK &Studio Apartment
 Area – 785-540 Sq. Ft.
 Tier II security with manned entrance
 24*7 maintenance & service staff
 Price – 4275 - 4375 per Sq. ft.

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 4. Paarth Republic-

USP's of Paarth Republic

1- First Smart City Lucknow

2- Integrated Township which includes: Residential, Commercial and Hospitality

3- Paarth Center for Excellence in Cricket (operational)

4- Largest Mall of Lucknow (14lac sq.ft.) with Multiplexes

5- College Building

6- 3tier security with Police Chowky

7- Smart Traffic management

8- Gas Pipe Line and Wi-Fi Zone

9- Web Portal for clients

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10- 82acres divided into 7states in which 4states have separate club, garden, swimming pool and
intercom

11- Dedicated entrance for residential and commercial

12- Possession of 1st phase Goldfinch by Oct 2018(Construction Start from Sep 2015)

13- Loan available from all leading banks (SBI, PNB, ICICI, AXIS, ALLAHABAD BANK, LIC
HOUSING, CANARA BANK, INDIABULLS)

14- Accommodations are 1bhk, 2bhk, 2bhk+study, 3bhk, 3bhk+servant and 4bh+servant)

15- Subvention Plan also available (10:80:10)

Location Advantage:

1- Airport: 6km
2- Shaheed Path: 7km
3- 4 International School in 200metre
4- On Road project
5- Present Metro Station 6km

Development nearby Township:

1- Kanpur Road 8lane Expressway (Proposed)

2- 70km over bridge expressway from Lucknow Airport to Ganga Bairaj (Kanpur)

3- First 5star Hotel of Ramada Plaza.

4- Metro Lucknow-Kanpur (Proposed)

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 COMPETITORS

1) Eldeco Group
2) Shalimaar Corporation Ltd.
3) The Antriksh Group
4) DLF Building India
5) Ratan Housing Development Ltd.
6) Ansal Housing
7) Sahara City Homes
8) Ansal API
9) Emaar MGFS
10) Aditya Builders and Developers
11) Omaxe
12) Parsvnath
13) IVRCL
14) Unitech Limited
15) RR Homes
16) SAS Group
17) Rudra Real Estate Developers
18) Halwasia Properties
19) NDBG Group
20) Shine
21) Earth Infra
22) Astha Infra Heights
23) Omega

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 CHAPTER 3: PART A- WEEK-WISE LEARNINGS

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 Week-wise Learnings
Week Ending From Task Performed Learning from task
DD/MM/YY During the week Performed
TO
DD/MM/YY
May 13 From May 2 to May  129 telephone  Learned the basic
13 directory have terminologies of
been Punched into real estate by
excel. Gurpreet Mam,
 Maintain KYC Sachin Sir &
(know your Dharmendra Sir.
customer) tracker  I learned which
sheet of 460 files type of documents
in excel. are required
 80 Calls have during flat
done to customers purchasing.
whose KYC has  I learned how to
been pending. maintain
 Completed the documents in the
KYC through excel sheet
whatsapp, Emails, properly.
customer visit &  I learned how to
old bundle of communicate
documents. with customers in
 Visited project formal manner.
site of PAARTH  Know about the
REPUBLIC details of current
situated at Kanpur running project at
road, Lucknow. site.
May 19 From May 14 to May  Prepared 15 BBA  I learned how to
19 (Builder Buyer maintain a legal
Agreement) of track record
humming project. between builder
 Prepared excel & buyer.
tracker sheet  I did learn the
details of the items required for
Goldfich project maintaining the
in which 20 files tracker sheet in
have done. excel.
 Prepared list of  I have learned
210 Charted how to generate
Accountants, 210 the leads of
Doctors & 50 customers
colleges in through internet.

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 Lucknow.  Learned to
 Pending calls approach the
have done to customers
customers for according to their
KYC. profession.
May 26 From May 21 to May  Follow-up calls  I have learned to
26 have been done to extract the useful
customers for data from the
pending KYC. government
 Prepared list of website.
200 RERA agents  Learned to intract
from its website. with associates
 Calling done to for pending
20 associates for doctuments.
the pending credit  I learned to give
note of customers. invitation to
 Calling done to customer for
160 leads given visiting project
by Dharmendra site.
sir of Tanda  Learned how to
district under brief customers
sales force. about product
details.
June 02 From May 28 to June  Calling done to  I have learned to
02 135 leads of invite customer
Tanda district. for visiting the
 Calling done to project site.
210 leads of CA.  I did learn to
 Calling done to brief customers
leads given by about product
Dharmendra sir. details.
June 09 From June 04 to June  Maintained 134  Learned to
09 files in tracker maintain tracker
sheet of the sheet of project in
Goldfinch project which items
under CRM. required are
 59 Calling done BBA, ATS, TPA,
to leads, PTM, NOC,
mentioned their Boundary, Bank,
remarks & status. and Allotment.
 Again 37 follow-  I have learned to
up calls have been give invitation to
done for the customer for
pending leads. visiting project
site.
 I did learn to brief

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 customers about
product details.
June 16 From June 11 to June  Maintained 215  Learned to
16 files in tracker maintain tracker
sheet of the sheet of different
Goldfinch project projects in which
under CRM. items required are
 Maintained 79 BBA, ATS, TPA,
files in tracker PTM, NOC,
sheet of the Boundary, Bank,
Humming project and Allotment.
under CRM.
June 23 From June 18 to June  Maintained 210  I have learned to
23 files in tracker identify the
sheet of the address of
Humming customers
project under according to their
CRM. live locations.
 Went to 15  Learned to deal
customer address with customers
for the consent for their consent
letter. regarding the
 Calling have allotment in
done to 40 Paarth Samriddhi
customers PMAY.
regarding due  I did learn to
payment communicate
assigned by with the existing
Manu sir. customers
regarding their
payment issues.
June 30 From June 25 to July  Prepared 20  I did learn to
01 BBA of ASHA make BBA of
project in EWS Paarth Samriddhi
category. PMAY.
 Calling have  I did learn to
done to 40 communicate
customers with the existing
regarding due customers
payment regarding their
assigned by payment issues.
Manu sir.  I have learned
 Went to Auraiya the necessity of
district for the launching
launch of AHP programme i.e.
(Affordable importance of

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 House in time
Partnership) management,
project for two distribution of
days. add material and
gave personal
invitation to
customers.
July 07 From July 02 to July  Calling done to  I have learned to
07 the received calls manage the
of interested collection of data
customers from under IVR
different cities of system.
U.P. during the  I did learn to
launch program handle the
of AHP. queries asked by
 Mentioned their the customers
remarks, status, regarding their
invited the interest.
customers &
tried to close the
sell.

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 CHAPTER 3: PART B

 PROJECT TITLE
 DECLARATION BY THE STUDENT
 PROJECT COMPLETION CERTIFICATE FROM COMPANY MENTOR
 DECLARATION BY THE FACULTY MENTOR
 INTRODUCTION
 OBJECTIVES OF THE PROJECT
 METHODOLOGY
 ANALYSIS AND FINDINGS
 CONCLUSIONS
 LEARNINGS FROM SUMMER INTERSHIP
 REFRENCES

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 PROJECT TITLE

“REAL ESTATE MARKET IS DRIVEN BY

INVESTOR OR END USER”

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 Student Declaration

I thereby declare that this project report titled “Real Estate Market is driven by Investor or

End User” is my own work, to the best of my knowledge and belief. Neither it contains any

material previously written by any other person nor material which to a substantial extent, has

been accepted for the award of any other degree or diploma of any other institute, except where

due acknowledgement has been made in text.

Date- Signature of Student:

Ashutosh Agarwal

Roll no. 1991

Batch no: 2017-19

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PROJECT COMPLETION CERTIFICATE FROM COMPANY MENTOR

The project work entitled “Real Estate Market is driven by Investor or End User” embodies

the original work done by “Ashutosh Agarwal “during his/her summer project training period.

Date: Signature of Company Guide

Name:

Designation:

Company Seal:

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 CERTIFICATE BY FACULTY MENTOR

TO WHOM SO EVER IT MAY CONCERN

This is to certify that Ashutosh Agarwal, student of full time PGDM course (2017-19) at Dr.

Gaur Hari Singhania Institute of Management & Research, Kanpur has satisfactorily

submitted the Summer Internship Report titled “Real Estate Market is driven by Investor or

End User” under the guidance of the undersigned in partial fulfillment of PGDM- FULL TIME

course.

Signature of Faculty Mentor

Name:

Designation:

Date:

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 INTRODUCTION

Real estate means a piece of land including the air above it and the ground below it and any
buildings or structures on it. Real estate can include business and/or residential properties, and
are generally sold either by a retailer or directly by the individual who owns the property (for
sale by owner).

In most situations, real estate is a legal designation, and is subject to legislation also called realty.
Real estate sector covers residential housing, commercial offices, and retail outlets, trading
spaces such as theatres, hotels and restaurants, industrial buildings such as factories and
government buildings. It involves the purchase, sale, and development of land as well as
residential and non-residential buildings. The activities of the real estate sector encompass the
housing and construction sectors also.

Residential Real Estate

Residential real estate industry has witnessed amazing growth in the past few years owing to the
following reasons: continuous growth in population, migration towards urban areas, ample job
opportunities in service sectors, growing income levels, rise in nuclear families and easy
availability of finance. Demand for houses increased considerably whilst supply of houses could
not keep pace with demand thereby leading to a steep rise in residential capital values especially
in urban areas.

Commercial real estate

The commercial office space in India has evolved significantly in the past 10 years due to change
in business environment. The growth of commercial real estate has been driven largely by
service sectors, especially IT sector, which had huge office space requirement, commercial
development started moving towards city suburbs. Demand for office space is directly linked to
addition in number of employees, which in turn is dependent on economic growth. When
economy slows down, companies hold their expansion plans leading to lower demand for office
space.

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 Objectives of the Project

Understanding real estate sector through different perspective.

The following factors have led to the increase in demand for residential and commercial
properties in our country. They are:

 The easy availability of real estate finance

 High disposable incomes
 Better job prospects in country
 Increase of nuclear families in India
 Sharp increase in global liquidity
 Selective capital account
 Liberalization
 Looser credit policies
 A greater availability of leverage due to financial liberalization
 A consequent increase in mortgage lending and price increases.

The other important factors contributing to this growing number of real estate firms in India can
be:

 The emerging hospitality or hotel industry

 Development of the special economic zones
 Growth of retail market in India
 Increasing number of IT industry

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Role and Importance of Real Estate Industry

The real estate firms in India are the bungalow developers, villa builders, Apartment developers,
township developers who are playing a major role in building country’s infrastructure. Under the
sincere efforts of these real estate developers, cities in India have witnessed a rapid growth in the
construction of residential and commercial projects. It is due to the innovative efforts and elegant
constructions of these real estate builders, Major cities in India have witnessed commendable
facelift. Whether it is a residential property or commercial property the Indian real estate firms
are always up with new innovative ideas and designs, which can catch the attention of investors
across the globe.

Increasing Market Size

The Indian real estate market size is expected to touch US$ 180 billion by 2020. Recent growth
in the Indian economy has stimulated demand for land and developed real estate across
industries. Demand for residential, commercial and retail real estate is rising throughout India,
accompanied by increased demand for hotel accommodation and improved infrastructure. India
is going to produce an estimated 2 million new graduates from various Indian universities during
this year, creating demand for 100 million square feet of office and industrial space. Further,
presence of a large number of Fortune 500 and other reputed companies will attract more
companies to initiate their operational bases in India thus, creating more demand for corporate
space

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 PROJECT MARKETING

We take real estate projects from developers and market them to customers and investors. We
take projects for a stipulated time frame for marketing and also manage the entire site operation.
In Project Marketing, we have two modes of working.

Exclusive Project Marketing (EPM)

In this mode we take the exclusive rights to market the project over a stipulated time frame.
Minimum flats in a Project for which we take exclusive marketing rights should be at least 30
flats. The entire EPM would consist of the following services of which a client can choose all or
some of them.

 Detail Competitor Analysis (Price/Location/Amenities/Size of Flats/Others)

 Consulting on Project Design (Size of Flats/Amenities/Project Planning/Others)
 APF/ADF process with Leading Banks and FIs
 Brochure/ Website/ Publication/ Advertisement (all media) design
 Media Buying (All Media and Multiple Cities)
 Marketing Campaigns/Personal Relation
 Exhibition and Seminar Participation

Dedicated Project Marketing (EPM)

In this service, instead of taking the entire project, we take an inventory of 20 to 100 flats and
dedicatedly market those flats over a fixed period of time. A very valuable service for builders
who wants to continue with their own marketing efforts and associate with us for providing
additional teeth to their marketing capabilities. We can take inventory of flats in any of the stages
of a project i.e. Pre Launch, Launch, Mid Project, Near Completion or After Completion. We
provide the following services:

 Dedicated marketing of project to our own database of customer and investors

 Funnelling our own retail customers to DPM projects
 Marketing campaigns specific to a Project
 Associate Marketing (Brokers/Agents/Vendors)

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 LAUNCH OF AHP (AFFORDABLE HOUSING IN PARTNERSHIP)

In AMAR UJALA newspaper of date 30JUNE2018 at AURAIYA (U.P.)

A banner for advertisement at venue in AURAIYA (U.P.)

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 A standee for advertisement at venue in AURAIYA (U.P.)

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Specific features of Real Estate Industry in India

 It is second only to agriculture in terms of employment generation.

 Substantially contributes to the gross domestic product of the country.
 Almost 5 per cent of GDP is contributed by the housing sector.
 In the next few years it is expected to rise to 6 per cent.
 The construction sector has also been responsible for the development of over 250 ancillary
industries such as cement, steel, paints, brick, timber, building materials, etc.
 A study by a credit rating agency ICRA shows that the construction industry ranks third
among the 14 major sectors in terms of direct, indirect and induced effects in all sectors of
the Indian economy.
 A unit increase in expenditure in this sector has a multiplier effect and the capacity to generate
income as high as five times.
 One Rupee invested in real estate sector results in 78 paisa being added to the GDP of the
country.

Growth of Real Estate Sector in India

Real Estate and property is the most popular topic in India these days because price of property
increasing day by day. It is the safest way to earn money these days because everybody knows
that the future of this industry is very bright in India. In fact property industry is the more
effective source after agriculture in India and also the Indian Real Estate helps to increase the
country’s gross income.

Factors responsible for the growth of real estate sector in India

The real estate sector has taken a major hit, fundamentally things have only improved. Based on
our top down approach and of the Indian economy we believe the Indian real estate sector is in a
multiyear, stable growth phase. Following are a few of the key points that make us confident on
the sector:

Working age population

In contrast to the aging population and rising dependency ratios in many countries, India is
blessed with a young and growing population. India has amongst the best demographic ratio
globally and this would continue to improve over next three to four decades. This comes at a
time when western economies have deteriorating demographic ratio. Even China is at fag end of
its favorable demographic ratio which is expected to peak between 2012 & 2015 and decline
sharply thereafter for next few decades.

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 Changing trend towards nuclear families

The traditional ‘joint-family’ system in India is rapidly breaking up. With increasing expenses
and with more people migrating to cities for work, people are increasingly opting for nuclear and
small families. This undoubtedly means more demand for residential segments.

Huge Surpluses- High savings

India is among the very few economies globally that has a high savings rate. A savings rate of
approximately 34% of GDP implies savings of USD 400 million annually. Historically Indian’s
have preferred two asset classes over others – gold and real estate and an increase in savings
would directly lead to an increase in demand for these asset classes. People in urban areas are
increasingly investing in second homes too.

Expansion of IT sector

The steady expansion and the development of the IT sectors in India have played a major role in
the development of the real estate sector. The constant expansion of the IT sectors; MNC and
corporate firms have given way for the growth of the real-estate sector particularly in the
commercial sector. Apparently all these factors have also provided better employment
opportunities to the people of India.

Easy access to bank loan

The easy access to the bank loan has resulted in easy property investment. There are various
national and multinational banks in India which offer easy property loans; naturally this makes it
easy for the property buyers even from the middle class society. The growth of the organized
retail industry across India is likely to generate an additional 220 million ft2 of retail space by
2010.

Parallel economy

The parallel economy or the ‘black money’ as more commonly known in India is estimated to be
anywhere between 40 to 100 percent of the stated GDP. Property is the easiest and most
attractive place to park this huge amount of unaccounted funds. ‘Cash’ component in real estate
deals has been a very common practice in India. Other than acting as an invisible hand
supporting the real estate market, the black or unaccounted component also provides a cushion to
banks financing the sector.

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Present Scenario of the Real Estate Market in India

Commercial real estate sector is in boom in India. In the last fifteen years, post liberalization of
the economy, Indian real estate business has taken an upturn and is expected to grow from the
current USD 14 billion to a USD 102 billion in the next 10 years. This growth can be attributed
to favorable demographics, increasing purchasing power, existence of customer friendly banks &
housing finance companies, professionalism in real estate and favorable reforms initiated by the
government to attract global investors.

Characteristics of the Real Estate Market in India

Cause-Effect scenario leading to emergence of organized real estate market in India The property
market in India has traditionally been unorganized and fragmented. However, the recent past has
seen a consolidation of positions in the market as developers are stretching their capacities to the
maximum in order to meet the growing market demand, which in turn has encouraged large
projects with sourced financing.

Driving Forces

Stated below are the reasons that have led to the real estate boom in the country
• Booming economy; accelerated GDP to 8% p.a.
• India’s emergence as an attractive off shoring destination and availability of pool of highly
skilled technicians and engineers
Development of large Growing Market Demand
• Realization of large commercial projects
• IPOs by developers
• Gradual organization of the markets in the Tier I cities
Greater availability of information
• Emergence of transparency and liquidity
• Entry of international real estate consultancies
• Governing legal framework relaxed
• Competitive pricing captive units of major players include GE, Prudential, HSBC, Bank of
America, Standard Chartered and American Express
• Rise in disposable income and growing middle class, increasing the demand for quality
residential real estate and real estate as an investment option.
• Entry of professional players equipped with expertise in real estate development;
• Relaxation of legal rulings and processes by the governing bodies encouraging investments in
real estate
• Improvement in infrastructure facilities
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Real Estate Investment Banking

Real Estate Investment Banking is an approach to real estate financing – providing the client a
host of services including the structuring of real estate projects, legal advice, operative
management of real estate projects and support in marketing properties. The banking focus in
Real Estate Investment Banking is on structured financing products and structuring of entire
portfolios. Extending on similar lines is the importance of syndication that forms the base line of
larger sized transactions.

Real Estate Consultants

The increase in transparency and liquidity in the real estate market in India is attracting
international real estate consultants to India. These consultants offer end to end solutions for
their clients’ real estate needs. These services include strategic consulting to developers,
investors, advisors and lenders seeking assistance with existing assets, potential acquisitions,
new development projects and properties slated for disposition, feasibility studies, concept
testing, business planning exercises, investment advice, market research and analysis, demand
forecasting, financial modeling and project structuring exercises, portfolio optimization and re-
engineering strategies, expansion and occupancy, location and entry, brokerage services, legal
documentation review, valuations etc.

Developers and Construction Companies

With the opening up of the real estate sector in the country, the construction houses are scaling
up the commercial and residential constructions. An increasing number of developers are
offering IPOs for fund raising. AIM too is a sought after solution to meet the fund requirements
for these developers.

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 RESEARCH METHODOLOGY

The procedure adopted for conducting the research requires a lot of attention as it has direct
bearing on accuracy, reliability and adequacy of results obtained.

The Research Methodology here includes:

1. Meaning of Research
2. Research Design
3. Sampling Design
4. Data Collection Method.

Research Design:

A research design is the arrangement of conditions for collection and analysis data in a manner
that aims to combine relevance to the research purpose with economy in procedure. It constitutes
the blueprint for the collection measurement and analysis of data.

1. What is the study about?

2. What type of data is required?
3. What will be sample design?
4. What techniques of data collection will be used?

Research Design used in this Project:

Research Design chosen for this study is Exploratory Research. Exploratory research is based on
some previous understanding of the topic. Research has got a very specific objective and clear
cut data requirements.

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Sampling Design:

Sampling is necessary because it is almost impossible to examine the entire parent population
(i.e. the entire universe) various factors like time available costs, purpose of study etc. make it
necessary for the researchers to choose a sample. It should neither be too small nor too big. It
should be manageable. The sample size of past 3 years is taken for present study due to time
limitation.

Sample Size: 60 Calling

Type of Sample: Convenience Sampling

Data Collection:

The process of data collection begins after a research problem has been defined and research
design has been checked out. There are two types of data:-

Methods of Primary Data:

 Observation Method
 Interview Methods
 Questionnaire Methods
 Schedule Methods

Primary Data:

It is first hand data which is collected by researcher itself. Primary data is collected by various
approaches so as to get a precise, accurate, realistic, and relevant data. The main tool in gathering
primary data was investigation and observation. It was achieved by a direct approach and
observation from the officials of the company.

Secondary Data:

It is the data which is already collected by someone else. Researcher has to analyse the data and
interprets the results. It has always been important for the completion of any report. It provides
reliable, suitable, adequate and specific knowledge.

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 Finding and Analysis

Calling Leads Remarks

19
Site visit planned
27
Pending for Follow-up
Already Converted
Not Interested

11
3

I called for 60 leads regarding the flats.

There are only 19 prospects that shows interest in buying flats or planned for the site visits.

There are 11 peoples whose follow-up was pending due to call not received or switched off.

At least 3 peoples were already converted.

There are 27 peoples who have not interested in buying the flats.

Price may play a major role further and today. Prices of certain day today market should be
revised keeping in mind the strategies of other competitor brands.

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 KYC Status Detail

23
15

160
KYC Completed
Kyc pending
Unit Cancelled
File Not Available

262

I made tracker sheet of ASHA project in which I checked 460 files.

There are only 160 files in which KYC is completed.

There are 262 files in which KYC is pending.

At least 15 customers are those who already cancelled their units.

There are 23 files of customers which are not available.

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 CONCLUSION

 In the long term, growth in the Indian real estate industry is expected to be driven by rise
in infrastructure spending by Government of India, which in turn, will provide a thrust to
real estate development. Other factors such as favorable demographics and income levels
and growing urbanization will continue to drive the long-term growth in this industry.
 In the final conclusion it is observed that in upcoming future the government of India will
invest in infrastructure hence the demand of commercial space will increase and with
better price Paarth can deliver those demands in future.
 In the final conclusion it is also observed that most of the people are not interested in
buying flats now or they have booked somewhere else.

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 LEARNING FROM THE SUMMER INTERNSHIP

During this period of Summer Internship learned many things and saw a change in myself. Few
of them are:

 I learned to be punctual in my work.

 To be a good listener.
 My level of patience has almost doubled after I did my internship.
 I have a good command over my communication skills.
 I learned to present myself in a corporate environment.
 I learned different ways to handle the situations in the manner they are required.
 I am more systematic in my work now.
 Learned to work under CRM.
 There are uncountable things that I learned from the internship. All together I can say
that I am fully prepared to enter into the corporate world now and I believe that I will
be able to excel in any field I will choose.

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 References

 www.rera.com

 www.paarthinfrabuild.org

 www.wikipedia.com

 www.99acres.com

 www.magicbricks.com

 www.google.com

 www.ibef.com

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