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Gastos publicitarios
Radio $ 350,000.00 $ 378,000.00 $ 332,500.00
Television $ 12,500,000.00 $ 13,125,000.00 $ 11,875,000.00
Prensa $ 8,500,000.00 $ 9,350,000.00 $ 9,817,500.00
Subtotal gastos publicitarios $ 21,350,000.00 $ 22,853,000.00 $ 22,025,000.00
Presupuesto total gastos operacionales $ 67,800,000.00 $ 76,463,000.00 $ 76,762,000.00
Presupuesto ventas
Ventas estimadas por trimestre 360000
Precio venta/unidad $ 50.00 $ 55.00 $ 60.00
Total ingreso por ventas $ 18,000,000.00 $ 19,800,000.00 $ 21,600,000.00
Intereses financieros $ 1,000,000.00 $ 1,200,000.00 $ 1,250,000.00
Gastos administrativos
Sueldo personal administrativo $ 25,000,000.00 $ 28,750,000.00 $ 31,625,000.00
Agua $ 1,500,000.00 $ 1,800,000.00 $ 1,944,000.00
Energia $ 5,500,000.00 $ 6,160,000.00 $ 6,776,000.00
Gas $ 500,000.00 $ 560,000.00 $ 515,200.00
Material de escritorio 60% administrativos $ 120,000.00 $ 144,000.00 $ 161,280.00
Total gastos administrativos $ 32,620,000.00 $ 37,414,000.00 $ 41,021,480.00
Gastos ventas
Sueldo personal de ventas $ 12,500,000.00 $ 14,000,000.00 $ 12,600,000.00
Comisiones sobre ventas $ 1,250,000.00 $ 2,100,000.00 $ 1,008,000.00
Material de escritorio 40% ventas $ 80,000.00 $ 96,000.00 $ 107,520.00
Radio $ 350,000.00 $ 378,000.00 $ 332,500.00
Television $ 12,500,000.00 $ 13,125,000.00 $ 11,875,000.00
Prensa $ 8,500,000.00 $ 9,350,000.00 $ 9,817,500.00
Total gastos ventas $ 35,180,000.00 $ 39,049,000.00 $ 35,740,520.00
Gastos financieros
Intereses financieros $ 1,000,000.00 $ 1,200,000.00 $ 1,250,000.00
Material D
12
$ 144,000.00
$ 10.00
$ 1,200,000.00 $ 6,600,000.00
Producto D
20.00
32000
3
96000
$ 1,920,000.00 $ 9,320,000.00
Trimestre 4
$ 26,881,250.00
$ 15,120,000.00
$ 1,814,400.00
$ 43,815,650.00 $ 172,648,650.00
$ 2,177,280.00
$ 7,995,680.00
$ 592,480.00
$ 145,152.00
$ 96,768.00
$ 11,007,360.00 $ 36,971,360.00
$ 359,100.00
$ 13,062,500.00
$ 8,835,750.00
$ 22,257,350.00
$ 77,080,360.00 $ 298,105,360.00
$ 65.00
$ 23,400,000.00 $ 82,800,000.00
$ 1,350,000.00
$ 26,881,250.00
$ 2,177,280.00
$ 7,995,680.00
$ 592,480.00
$ 145,152.00
$ 37,791,842.00 $ 148,847,322.00
$ 15,120,000.00
$ 1,814,400.00
$ 96,768.00
$ 359,100.00
$ 13,062,500.00
$ 8,835,750.00
$ 39,288,518.00 $ 149,258,038.00
$ 1,350,000.00
$ 13,207,652.00 $ 51,132,932.00