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The process of writing allows us to openly express and articulate our thoughts or ideas in

a way that we best allows others the chance to gain a better understanding of our point of view.

Personally, I have always had a hard time trying to eloquently explain a topic or objective to

someone in person, as I often find it difficult to thoroughly describe what I am trying to say

when my audience has different sentiments or outlooks on the matter. This is the beauty of

formal writing, as it is often easier to consistently reach a desired result when you are given time

to alter or reflect on what you have proposed, and this allows us to better construct our argument

in order to have a more intimate and personal connection with the reader. Many times, it is

necessary to focus on a particular variety of people to fully achieve a message’s intended impact,

as some groups may be less susceptible to certain forms of argument and it is often not possible

to effectively accommodate the opinion of a larger group when each class may have differing

views. In order to ensure our writing achieves its desired impact on the reader, it is important to

be thoroughly knowledgeable of your target audience when trying to persuade a group, as this

allows us to serve their tastes and preferences in attempt to easier persuade them to an desired

idea or decision. Though this may limit our argument scope in terms of effectiveness on other

people different from our intended target audience, it also allows us to better reach and cater to a

particular group, which will ultimately result in a greater impact on this targeted demographic.

When constructing a formal argument, I often find it helpful to create a mental picture of the

points I am going to make and why they will be important to those reading it, as this allows us to

think from a different point of view and better construct our writing to be an effective argument.

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