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Suggestive PR solution.
Q.1.a. Define Public Relations? Explain the role of public relations in contemporary times
with suitable examples.
A.
Role of PR
• Media Relations
• Building Reputation
• Social Media
• Handling Emergencies
Q.1.b. 'Managing uncertainty is essential for PR'. Explain the Crisis Communication Plan
with an appropriate example.
A.
What is a crisis?
An unexpected problem that will lead to chaos and disaster. Crisis may occur either by
negligence, by natural event or fatal act or any factor beyond the control of human beings.
• Hershey's Sweet Independence: Hershey's launched its 'Simple Pleasures' line to provide
a product without compromise: good taste and less fat. The company employed Facebook
engagement activities and sampling events to launch the new line of chocolates that
promised 30% less fat than the average found in the leading milk chocolates. To share its
newest creation with consumers, the chocolate manufacturer with Ketchum launched a
campaign called 'Sweet Independence' that included exclusive contests, rewards and gifts
for the customers while they enjoy the exclusive new chocolate line. The campaign
resulted in increased media impressions and increased sales forecasts.
• Narendra Modi 2014 NaMo: Modi led the BJP in the 2014 general election, which gave
the party a majority in the Lok Sabha using social media. Modi projected himself as a
person who could bring about 'development' without focus on any specific policies. His
message found support among young Indians throught the online world and among
middle-class citizens.
A.
A.
• Self-description
• Flattery
• Confirmity
• Accounts
• Apologies
• Acclaiming
• Favours
A.
• Opinion leadership is leadership by an active media user who interprets the meaning of
media messages or content for lower-end media users.
• Typically the opinion leader is held in high esteem by those who accept their opinions.
• Found in the two-step flow model of communication where a source transmit the
message to the media. The message is taken by the opinion leaders through the media and
then disclosed to the public.
• These are representatives who have more access and understanding of the media
A.
• Enables the most effective two-way communication between a company, the financial
community, and other constituencies
• The term describes the department of a company devoted to handling inquiries from
shareholders and investors, as well as others who might be interested in a company's
stock or financial stability
A.
A media pitch is a brief letter, email or phone call offering a news story to a journalist or editor
at a newspaper, magazine, radio or television station. The aim of the pitch is to create interest in
the story and to find out if the contact is willing to use it.
• To the point
• Catchy headline