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Assignment Brief

BA International Business & Finance

Academic Year 2017-18
Module Information:
Qualification: BA International Business & Finance

Module Code & Title: BAIBF 09015–Project and Relationship Management

Assignment Title: Individual Report

Component Weighting: 30%

Date of Issue: 31/03/2018 Due date: 09/04/2018

To be filled by the student:

Student ID: 3075BA16

Date of Submission: 09/04/2018

*All work must be submitted on or before the due date. If an extension of time to submit work is required, a Mitigating
Circumstance Form must be submitted.

Has an extension been approved? Yes No

If yes, please provide the new submission date ….…/.…./……., and affix appropriate evidence.

First Marker: Second Marker:

Agreed Mark: Refer: Yes / No

General Guidelines
1. A Cover page or title page – You should always attach a title page to your assignment. Use
previous page as your cover sheet and be sure to fill the details correctly.
2. This entire brief should be attached in first before you start answering.
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5. Allow 1” margin on each side of the paper. But on the left side you will need to leave room for
6. Ensure that your assignment is stapled or secured together in a binder of some sort and send
the Softcopy of your final document to assignment.bahons2016@gmail.com.
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Important Points:
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submissions will not be accepted.
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accepted for failure to hand in the work on time.
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mailed to the email mentioned above on or before the stated deadline.
5. You must take responsibility for managing your own time effectively.
6. If you are unable to hand in your assignment on time and have valid reasons such as illness,
you may apply (in writing) for an extension.

7. Non-submission of work without valid reasons will lead to an automatic REFERRAL. You will
then be asked to complete an alternative assignment.
8. Take great care that if you use other people’s work or ideas in your assignment, you properly
reference them in your text and any bibliography; otherwise you may be guilty of plagiarism.

Statement of Originality and Student Declaration

I hereby, declare that I know what plagiarism entails, namely to use another’s work and to present it
as my own without attributing the sources in the correct way. I further understand what it means to
copy another’s work.
1. I know that plagiarism is a punishable offence because it constitutes theft.
2. I understand the plagiarism and copying policy of the University of the West of Scotland.
3. I know what the consequences will be if I plagiaries or copy another’s work in any of the
assignments for this program.
4. I declare therefore that all work presented by me for every aspect of my program, will be my
own, and where I have made use of another’s work, I will attribute the source in the correct
5. I acknowledge that the attachment of this document signed or not, constitutes my agreement
on it.
6. I understand that my assignment will not be considered as submitted if this document is not
attached to the attached.

Student’s Signature: …………………………… Date: 09/04/18


For a company of your choice analyze the following

 Macro Environment
 Competitive Environment


For any project of your choice identify the following

 Project objectives
 Project risk
 Project stakeholders



Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai,
Maharashtra. It is a subsidiary of Unilever, a British-Dutch company. HUL's products include
foods, beverages, cleaning agents, personal care products and water purifiers.

HUL was established in 1933 as Lever Brothers and, in 1956, became known as Hindustan
Lever Limited, as a result of a merger among Lever Brothers, Hindustan Vanaspati Mfg. Co.
Ltd. and United Traders Ltd. The company was renamed in June 2007 as "Hindustan
Unilever Limited". HUL is the market leader in Indian consumer products with presence in
over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others
with over 700 million Indian consumers using its products.

All companies act within a “macro environment,” or the scope of influence outside the
company that determines how firms do business. PESTEL analysis gives the organization
how it is working in different aspects i.e., political, economic, social, technological,
ecological and legal.


Political factors influence organizations in many ways. Political factors can create advantages
and opportunities for organizations. It means to what degree government intervenes in the
economy. Political factors influencing HULs political environment includes factors such as
tax policy, labour law, environmental law, trade restrictions, and political stability. Political
factors may also include goods and services which the government wants to provide or be


Global interest rates and fiscal policy are all agreed around economic conditions. The climate
of the Indian economy controls how HUL consumers, suppliers and many stakeholders

conduct themselves. A growing economy will have effects on HUL operations as it will
increase unemployment, lower stakeholders’ confidence and high spending power.

The economic factors that HUL is facing include economic growth, interest rates, exchange
rates and the inflation rate. For example, interest rates affect a firm's cost of capital and
therefore to what extent a business grows and expands. Exchange rates affect the costs of
exporting goods and the supply and price of imported goods in an economy.


Social factors impact consumers’ attitude, interests and opinions. Social factors shape
consumers, the way they behave and what they are willing to purchase. Population changes in
India have influenced the way HUL operates especially supply and demand of goods and
services within an economy. The social or cultural factors of HUL include cultural aspects,
health consciousness, population growth rate, age distribution, career attitudes and so on.
Trends in social factors affect the demand for the company's products and how the company


Technological infrastructures like internet and other ways to share information have impacted
the operations of HUL and many other companies. Faster exchange of information has
become the in-thing for stakeholders and consumers. These factors affecting HUL include
technological aspects such as research and development activity, technology incentives i.e.,
they can determine barriers to entry, technological shifts which can affect costs, quality, and
lead to innovation, technology infrastructure such as the internet and other information
exchange systems including telephone.


These are factors that are determined by surrounding environment and they have influence on
other areas that go hand on hand with business environment. Factors of a business
environmental analysis affecting HUL include factors such as climate, which may especially
affect industries such as tourism, farming, and insurance, weather, global changes in climate,
geographical location.


These factors come with both external and internal factors. HUL has been impacted by
consumer laws, safety standards, labour laws, employment law, and Health & safety law.
These factors can affect how the company operates, its costs, and the demand for its products.


Looking at the HUL PESTEL analysis is one of the great ways to succeed in the business
sector. These factors have made the company to grow and meet the needs of many clients and
in most of apt means. Development sustainability has become the first priority for HUL over
the years.


The five forces model of analysis was developed by Michael Porter to analyze the
competitive environment in which a product or company works. In Hindustan Unilever’s
Five Forces Analysis, competitive rivalry is viewed as one of the strongest external forces,
along with the bargaining power of buyers. Unilever’s market position and organizational
strengths are adequate to address such forces.

 Rivalry among competitors: (strong)

The strong force of competitive rivalry against Unilever is based on the external factors and
their intensities. Such factors include high number of firms (strong force), high
aggressiveness of firms (strong force), and low switching costs (strong force). These external
factors impose a strong force on Unilever.

 Bargaining power of suppliers: (moderate)

The external factors that contribute to the moderate force of the bargaining power of suppliers
on Unilever include moderate size of individual suppliers (moderate force), moderate
population of suppliers (moderate force), and moderate overall supply (moderate force).
While Unilever has large suppliers like foreign firms that supply paper and oil, the average
supplier is moderate in size. This external factor imposes a moderate intensity force on the
consumer goods industry environment.

 Bargaining power of buyers: (strong)

The external factors that lead to the strong force of the bargaining power of customers in
HUL include low switching costs (strong force), high quality of information (strong force),
and small size of individual buyers (weak force). The low switching costs make it easy for
consumers to transfer from Unilever’s products to other companies’ products. This external
factor contributes to the strong intensity of the bargaining power of buyers.

 Threat of new entrants: (weak)

The external factors that create the weak force of the threat of new entrants against Unilever
include low switching costs (strong force), high cost of brand development (weak force), and
high economies of scale (weak force). The low switching costs enable new entrants to impose
a strong force against Unilever.

 Threat to substitute: (weak)

In Unilever’s case, the external factors that are responsible for the weak force of the threat of
substitution include low switching costs (strong force), low substitute availability (weak
force), and low performance to price ratio of substitutes (weak force).The low switching costs
enable consumers to easily use substitutes to Unilever’s products. This external factor
imposes a strong force on the company and the consumer goods industry environment.




Lucknow Metro is a rapid transit system serving the city of Lucknow in Uttar Pradesh.
Construction of the line began on 27 September 2014 with the 8.5 km stretch from Transport
Nagar to Charbagh Railway Station, began its commercial operation on 5 September 2017
making it the fastest built Metro in the country.

The Lucknow metro project is the most expensive transport system in Uttar Pradesh to date
with an estimated total cost for Phase 1 and 2 of about $2 billion, of which
Rs.6,928 crore (US$1.1 billion) is being spent on phase 1. The Lucknow Metro Rail
Corporation Limited, a fifty percent joint venture between the Government of India and
the Government of Uttar Pradesh, was established to build and operate the metro.


The project aims to provide the inhabitants and visitors of Lucknow, with a world class Mass
Rapid Transit System that is not only convenient, sage and fast but also reliable and cost-
effective while providing the city with an environment friendly atmosphere.


 Project is being executed in a very difficult urban environment.

 Being the capital city, all actions are under close security of VVIPs, Media/press.

 The project has been approved on the completion cost.

 The project implementation period is extremely compressed with a very strict

completion target.

 Metro being constructed to world class standards with frontline technology.

 The sensitivity of the city to be respected during construction


 Government:
 Ministry of Urban Development, Govt. of India
 Ministry of Finance, GoI
 Ministry of Railways, GoI
 Ministry of Civil Aviation, GoI
 Ministry of Corporate Affairs, GoI
 Ministry of External Affairs, GoI
 Archeological Survey of India
 Airport Authority of India
 Media
 Hindustan Times
 The Times of India
 The Pioneer
 Indian Express
 Dainik Bhaskar
 Rashtriya Sahara
 Internal stakeholders
 Employees
 Passengers
 Contractors
 Larsen & Toubro
 Larsen & Toubro Infrastructure Engineering Ltd
 Sam India Built Well Pvt. Ltd.
 Consortium of ALSTOM Transport India Ltd., Bangalore & ALSTOM
Transport SA France
 Systra MVA Consulting India Pvt. Ltd.
 S. P. Singla Constructions Pvt. Ltd.
 Delhi Metro Rail Corporation Ltd
 Community
 Project Affected People
 Resident Welfare Associations

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 Omaxe City RWA
 Housing Board Association
 NGOs
 Aakhil Bhartiya Amedkar Sewa Sansthan
 Sargam Sanstha
 Tulsi Gramodyog Seva Samiti
 Jeevan Jyoti NGO
 Vatsalya NGO
 Need NGO
 NIIT Foundation

 Public & Academic Institutions

 Indian Institute of Management, Lucknow
 Amity University, Lucknow
 Dr. Shakuntala Mishra Rehabilitation University
 Lucknow University
 VIBGYOR High, Lucknow
 Passengers
 Staff
 Business Partners, Contractors and Suppliers


Lucknow Metro was awarded the “Best Metro for Excellence in Innovative Designs”. Metro
systems are more reliable, comfortable and safer than roads based systems. Lucknow Metro is
a solution to the traffic problem and air pollution, which is serious problem to the people of
Lucknow. And we could conclude that the underground metro lines were a necessity in the
poorly planned city.

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 https://en.wikipedia.org/wiki/Hindustan_Unilever (8/4/2018- 3.30pm)

 https://www.bestessayservices.com/blog/free-essay-pestel-analysis-of-hul/ (8/4/18-
 http://freepestelanalysis.com/pestelpest-analysis-of-hindustan-unilever-hul/ (8/4/18-
 https://en.wikipedia.org/wiki/Lucknow_Metro (8/4/18-8.05pm)
 https://www.slideshare.net/search/slideshow?searchfrom=header&q=lucknow+metro
+ppt (8/4/18-8.22pm)
 https://www.lmrcl.com/pdf/Stakeholder_Engagement_Plan_LMRC_March2016.pdf

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