Kelsi Camp

Amazon Echo Show

Target Audience: 25 to 30 year old men and women who are first time homeowners. They
are college educated and have an average income of $60,000 a year. They are interesting
in the newest technological advances and use smart products often. They are married,
and often new parents.

Spot Name/Length: An Unexpected Call (30 seconds)

Tagline: Amazon Echo Show can help you out in the most unexpected ways.”

Frame 1: MS: WOMAN WALKING STREET OF NEW YORK ON THE PHONE WITH

HER FRIEND.

WOMAN 1: Hey Megan, I can’t talk much longer I am almost at work. I’ll

be home around lunch time if you want to call then.

CUT

Frame 2: FS: WOMAN’S HOUSE, A CAR PULLS UP AND A MAN GETS OUT.

SFX: sound of car pulling into driveway.

CUT

Frame 3: MS: MAN IN BLACK BREAKS INTO DOOR AND WALKS INTO HOUSE.

SFX: the sound of the door crashing open and his footsteps into the

house.

CUT

-MORE-
AN UNEXPECTED CALL/Page 2

Frame 4: MS: MAN WALKS INTO WOMAN’S LIVING ROOM LOOKING FOR STUFF

TO STEAL..

SFX: upbeat music starts to play

CUT

Frame 5: MS: DROP IN FEATURE COMES ON AND MEGAN’S VIDEO CHAT COMES

UP. THE MAN IN BLACK FREEZES AND DROPS A JEWLERY BOX

SFX: Sound of jewelry box crashing on floor and metal rings banging off

the floor.

MEGAN: Ummm, who are you?

CUT

Frame 6: AS: MAN IN BLACK RUNS OUT OF HOUSE

SFX: Sound of man running.

CUT

Frame 7: CS: ON AMAZON ECHO SHOWING MEGANS FACE

MEGAN: Brittney? Britt? Oh my, I’m calling the cops.

CUT

-MORE-
AN UNEXPECTED CALL/Page 3

Frame 8: FS: BRITTNEY, MEGAN, THE POLICE, AND THE MAN ARE STANDING

OUTSIDE THE HOUSE. THE MAN IS IN HANDCUFFS.

POLICE 1: We found him a couple streets down, hiding in a wooded area.

You are lucky we found him so fast, he had a gold diamond ring in

his pocket still. I believe this is yours.

BRITTNEY: Thank you so much, this has a lot of meaning to me.

CUT

Frame 9: MS: BRITTNEY AND MEGAN WALK INTO THE HOUSE AND SIT ON THE

LIVING ROOM COUCH.

BRITTNEY: Alexa, order me a security system.

CUT

Frame 10: MS: AMAZON ECHO ON SCREEN WITH BLUE BACKGROUND

VO: TAGLINE: Amazon Echo Show can help you out in the most unexpected

ways.

###