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Know the experience:

Where Cognitive Science


meets Big Data Aaron Watson, VP Worldwide
Business Development
Liraz Margalit, PhD
Web Psychologist

10 Nov 2016
SAVE THE DATE

22-23 JUN2017 2-3 NOV2017


Tempodrom, Berlin Old Billingsgate, London

GET YOUR TICKET TODAY!


www.noah-conference.com
At every point of the digital
conversation with your customers,
Clicktale brings clarity
Know every customer

Transform data into meaning

Impact business results


• Advanced, immediate insights
• Replayable customer sessions
• Powerful visualizations
• Management tools across all platforms
OUR CUSTOMERS

Leading the experience-centric transformation


All organizations are in the
experience business

Confidential
“Experience is the sum of all the engagements customer have
with you during their lifecycle. It's not one thing, it's everything,
and that should change how you think about every moment of
the customer experience.”
- Brian Solis, principal analyst at Altimeter Group

“Revenue risk is the wake-up call for companies and will serve to
accelerate their customer experience initiatives and the broader
efforts to organize and compete in a customer-led market.”
- Forrester 2017 Predictions
Easy to understand “why” customer
experience is key…

… but difficult to know “what”


the customer experience is
To understand “what” the experience is,
first have to understand the customer behavior
and customer mindset
…so “big data” in and of itself
isn’t the answer
Big data meets cognitive science to deliver
actionable business insights

Big Data

Machine learning
Expert
techniques

Psychological Update model, enrich features


Expertise
LACK OF DISORIENTED EXPLORING MINDFUL FOCUSED
INTEREST
• Fast scroll • Brief scanning • Slow scrolling • Decisive
• No interaction • Many Direction • Medium speed • Many stops movement
with elements change • Minimal • High • Fast scroll
• No clicks • No clicks interaction with interaction • Fast click
• Escaping • Quick stops elements with elements • Low interaction
behavior with elements
Mindset correlates to conversion

DISORIENTED LACK OF INTEREST EXPLORING MINDFUL FOCUSED


60%

40%

20%
Average conversion rate - 2%
0%

-20%

-40%

-60%

-80%
Mood change

FOCUSED EXPLORING MINDFUL MINDFUL DISORIENTED

Homepage Category Page Category Page Product Page Checkout page


Imagine if you could….

Confidential 14
“What we’ve actually done is become more efficient
in generating lots more money from the same amount
of people.”
Michael Durbridge, Omnichannel Director, B&Q
We answer everything
Know the Experience
to drive commercial success
Thank you

Aaron Watson, VP Worldwide Business Development


Liraz Margalit, Web Psychologist
Selected Completed NOAH Transactions
EUROPE’S LEADING INTERNET October 2016 September 2016

Investment in Acquisition of a Majority Stake in

®
CORPORATE FINANCE BOUTIQUE
by
by
Unique Industry Know-How Strong Investment Banking Competence from

Focus on Leading European Internet companies Over 40 years of combined relevant M&A experience 84% Ownership
at a valuation of €300m
Covering over 400 companies across 25 online Routine execution of M&A and financing transactions
Exclusive Financial Advisor to KäuferPortal
verticals, a broad range of over 500 investors as with sizes of several billion euros and its Shareholders
Financial Advisor to Oakley Capital
well as 100+ online-focused corporates
24 successfully completed NOAH Advisors transactions May 2016 September 2015
Deep understanding of industry dynamics underline successful transfer of M&A competencies to Sale of a 70% stake in
Investment in
the Internet sector
Ability to add value beyond banking advice Drushim
10Bis
Facilitates overall process and minimizes
management distraction
by to
Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs!

NOAH Advisors is globally well connected Entrepreneurial mind-set, focused on growing the
Exclusive Financial Advisor to Exclusive Financial Advisor to
and has direct access to virtually all key business and establishing a reputation for excellence 10Bis and its Shareholders Drushim and its Shareholders
players in the industry
Ability to deliver top results in short time frames December 2014 October 2014
Knowledge of and strong relationships with
Highly success-based compensation structures align Sale of 100% of
potential buyers’ key decision makers Sale of 100% of
interests of clients and NOAH Advisors, and demonstrate
Proactively finds and unlocks attractive conviction to deliver top results
investment opportunities for leading investors
Creative deal solutions for $800m to for €80m to
Annual NOAH Conference in its 8th year

The NOAH Advisors Core Banking Team


Exclusive Financial Advisor to Exclusive Financial Advisor to
Fotolia and the Selling Shareholders Trovit and its Shareholders
Marco Rodzynek Jan Brandes
September 2014 May 2014
Managing Director & Founder Managing Director
Sale of controlling stake in
marco.rodzynek@noah-advisors.com jan.brandes@noah-advisors.com
sold 100% of

to
Justus Lumpe Nikhil Parmar for $228m to a joint venture between
Managing Director Director

justus.lumpe@noah-advisors.com nikhil.parmar@noah-advisors.com Exclusive Financial Advisor to Exclusive Financial Advisor to Yad2


Facile.it and its Shareholders and its Shareholders