Questions

1 What product or service is the commercial trying to sell?

2 What was the theme of the Ad? Describe the setting(s)

3 Who were the characters in the commercial? Describe

the people in it.

4 What objects were in the commercial? Describe the

objects

5 Is a logo involved?

6 What is the slogan or Tag line ?

7 Was there music / song assiociated wuth the situation

of the ad?

8 What was the message in the song?

9 Is there a celebrity endorsement?

10 Who is him/her?

11 What image does he/she convey?

12 Is there any testimonial from a technical expert?

13 What is the message from the testimonial

14 Who is the target audience of the commercial?

15 Special characters of the target segment.

16 How does the ad persuade the viewer to respond?

17 Describe persuasion technique 1

18 Describe technique 2,if any

19 Describe technique 3,if any

20 Situational influence you can identify

21 Environmentsl influence that you can identify

22 Social influences that you can identify.

23 Psychological influences that you can identify.

24 Describe the interaction between people in the

commercial

25 Describe nature of intrapersonal behaviour shown in

the ad

26 Describe the primary need the advertised product will

satisfy

27 What is the expected response of the consumer?

28 What is the main flavour of the ad that you feel

The link to you tube for the commercial

29
Name ,FM number and Institute
30
Please fill in your opinions.

kit kat

The advertisement is all about the importance of breaks in our

lives, and encorages us to not to have fear of judgements in our
breaks.the advertisement clearly showing youth to free themselves
from any kind of expectations and express their individuality
without any fear, especially in their break moments.

the youth

nil

"Have a break Have a kitkat"

story line

The message for this advertisement especially for youth to

free themselves from any kind of fear in their life's

Fatima sana shaikh,sanya malhotra

brand ambassdor of kitkat

nil

nil

nil

youth

youth and social

This video is all about to get out from fear

especially in public and also in the break moments
They are persuiding people to react in public without fear

nil

nil

rising women empoerment.

public place

Now a days people's are bit shy towards the public,

so they come up with how to get out from fear especially in crowds

The ads influence encouraging the people

Interaction is done by female,

where she convey her friend to dance in public.

courage and happiness

encouragement

to act like a courage person

inspirational and courage

https://www.youtube.com/watch?v=FNvGvbEjihA

Mohammad Fahad JK, 501704033 , Thapar school of management

 Questions

1 What product or service is the commercial trying to sell?

2 What was the theme of the Ad? Describe the setting(s)

3 Who were the characters in the commercial? Describe

the people in it.

4 What objects were in the commercial? Describe the

objects

5 Is a logo involved?

6 What is the slogan or Tag line ?

7 Was there music / song assiociated wuth the situation

of the ad?

8 What was the message in the song?

9 Is there a celebrity endorsement?

10 Who is him/her?

11 What image does he/she convey?

12 Is there any testimonial from a technical expert?

13 What is the message from the testimonial

14 Who is the target audience of the commercial?

15 Special characters of the target segment.

16 How does the ad persuade the viewer to respond?

17 Describe persuasion technique 1

18 Describe technique 2,if any

19 Describe technique 3,if any

20 Situational influence you can identify

21 Environmentsl influence that you can identify

22 Social influences that you can identify.

23 Psychological influences that you can identify.

24 Describe the interaction between people in the

commercial

25 Describe nature of intrapersonal behaviour shown in

the ad

26 Describe the primary need the advertised product will

satisfy

27 What is the expected response of the consumer?

28 What is the main flavour of the ad that you feel

The link to you tube for the commercial

29
Name ,FM number and Institute
30
Please fill in your opinions.

Allen solley

This advertisement describe a young Solly man walking into a room with an air of attitude
and confidence, sporting a smart trouser from the latest collection paired with a white Allen
Solly shirt. He is puzzled when the mirror tilts and to his surprise there is the Stag which is
pushing the focus to his trousers. The TVC draws the attention of the audience to the trousers
and communicates where the brand is headed.

the youth and professionals

nil

Friday dressing: why so serious

story line

The message for this advertisement especially for youth fashion while indian men spent
heavily on shirts trousers weren’t given due importance by them even though it was a major
part of their attire. Allen Solly wanted to change this trend by shifting the focus from shirts to
trousers.

nil

nil

nil

nil

nil

youth
youth

This video is all about how to dress like a gentleman.

This video is all about,found a way to tell the story with the Stag playing an integral role in
shifting the attention of the audience from the shirt to the trouser.

nil

nil

"gentleman look"

"grooming area"

The brand through its campaign is helping Indian professionals imbibe the new work-culture
while making an effortless style statement at their workplace.

The ads influence people how to be dressed in occasion

Interaction is done by male

"Attitude and polished man"

Encouraging people to dress like a gentleman

to act like a gentelman

inspirational and courage

https://www.youtube.com/watch?v=ByPelyF4SJs

Mohammad Fahad JK, 501704033 , Thapar school of management

Ads of the world
https://www.adsoftheworld.com/taxonomy/brand/cocacola

Preguntes A Liliana 29 gener 2018

Example: Suzuki Vitara / Escudo
https://www.youtube.com/watch?v=YTeEQiTlo1s
https://www.youtube.com/watch?v=3y-T6jgLsqU
https://www.youtube.com/watch?v=7BlWB9z4zcY
https://www.youtube.com/watch?v=RmMX-SQ6hbE
https://www.youtube.com/watch?v=VYEDaNktR5Y
https://www.youtube.com/watch?v=68TXG2mc9yo
https://www.youtube.com/watch?v=ttZU3yuYr7s
Cuando se trata de productos del mismo segmento d
Las empresas hacen publicidades diferenciadas entr
¿Cómo comparar una campaña general de una espe
Si tomamos un ejemplo mejicano, probablemente lo
¿cómo lo van a hacer los gringos? ¿Cómo delimitam
Y sobre todo, ¿cómo montamos una plantilla que pu

https://www.youtube.com/watch?v=QZj3NtAbIiU
https://www.youtube.com/watch?v=w8oI_Fl-baE
https://www.youtube.com/watch?v=lwSpKqORubc
https://www.youtube.com/watch?v=bnGFVfeMCAA
https://www.youtube.com/watch?v=hthP6p4_arI
https://www.youtube.com/watch?v=-Csp0aTOrfE
https://www.youtube.com/watch?v=2J4OeEHUI_0
https://www.youtube.com/watch?v=VFq5bi-OEDc
https://www.youtube.com/watch?v=dEUmVUoxMFI
https://www.youtube.com/watch?v=c8bUmI_qDbQ
https://www.youtube.com/watch?v=Lc6U7_-BeGc
https://www.youtube.com/watch?v=9HWnO5XZf2M
https://www.youtube.com/watch?v=CXzHNLIpAIw
https://www.youtube.com/watch?v=lsu--dGM1dY
https://www.youtube.com/watch?v=mU_ipDc79QM

https://www.pri.org/stories/2013-07-09/10-amazing-mcdonalds-commercials-explain-world
https://www.youtube.com/watch?v=bVtNgnuP2-A
https://youtu.be/bcJLwVqSDmY
https://www.youtube.com/watch?v=Lpn7ncrmwL0
https://www.youtube.com/watch?v=UV2dnawkf0I
https://www.youtube.com/watch?v=Uh_DlECrr3U
https://youtu.be/SIF4Z6ogr6s
https://www.youtube.com/watch?v=eo_r83_BZnc
https://www.youtube.com/watch?v=zlhcamkhx3g&list=PLbQk6_siseBzgGaynCbj-SpyB0f77mUSH
https://www.youtube.com/watch?v=FGymtznQuOo
https://youtu.be/dVcRecCk8sw
https://www.youtube.com/watch?v=rwbPja8nOHM
https://www.youtube.com/watch?v=LyMXWp2VeMA
https://www.youtube.com/watch?v=rby3vzYmcsM
https://www.youtube.com/watch?v=lHvh_BJvqMQ
https://www.youtube.com/watch?v=HwcmqzFUJeg
https://www.youtube.com/watch?v=mR8azUxXQqY
https://youtu.be/u_p02Wor-tw
https://youtu.be/CFT8cW8YNZo
https://youtu.be/QbE0N65yjXU
https://youtu.be/pd1vOJ3n3v0
https://youtu.be/DdITmAvuqn4

https://www.youtube.com/watch?v=-GOIlluYvy8
https://www.youtube.com/watch?v=pc436ltXx2Q
https://www.youtube.com/watch?v=nx-StTqEzB0
https://www.youtube.com/watch?v=bG7gQxKbEkM
https://www.youtube.com/watch?v=1MUU2dA_5NA
https://www.youtube.com/watch?v=Dt42VWHwio4
https://www.youtube.com/watch?v=6Mip2i22Csw
https://www.youtube.com/watch?v=jLqv4BEshds
https://www.youtube.com/watch?v=yYUZx2JVHRk
https://www.youtube.com/watch?v=1KkrHQFWiBU
https://www.youtube.com/watch?v=J-UcQr3MY4s
https://www.youtube.com/watch?v=8TURuUqlkNM
https://www.youtube.com/watch?v=M5Jd_IcUd-k
https://www.youtube.com/watch?v=Jvwj71Lxx1Q
https://www.youtube.com/watch?v=8E69D2fBfbU
https://www.youtube.com/watch?v=BO2iE2bys90
https://www.youtube.com/watch?v=g9KU2bdpHLQ&list=PLCIVZWq1FAwef0c5qg5JA9PFWC4xp__MX
https://www.youtube.com/watch?v=vfMsn8x-gA0
https://www.youtube.com/watch?v=m0pXuV01nwk
https://www.youtube.com/watch?v=L1dJZLdqTFU
https://www.youtube.com/watch?v=g0RPcukMpmE
https://www.youtube.com/watch?v=FseQVTnhz4w
https://www.youtube.com/watch?v=2cauI4ISZvc
https://www.youtube.com/watch?v=GiD0FBnzWfc
https://www.youtube.com/watch?v=T-DL Filmed in Barcelona
https://www.youtube.com/watch?v=pVUmUaJK4fQ
https://www.youtube.com/watch?v=xPb1t3jU3sI
https://www.youtube.com/watch?v=_tVCthKSqaA
https://www.youtube.com/watch?v=pJm4UEvb0nw
https://www.youtube.com/watch?v=meCbmp0AUF0&list=PL7F4770DAE2DA3DD0

https://www.youtube.com/watch?v=hcF_88HLOYk
https://www.youtube.com/watch?v=OOve95XM6zU
https://www.youtube.com/watch?v=82yZVB7IDlE
https://www.youtube.com/watch?v=QuihWB8ozOk
 29 gener 2018

productos del mismo segmento de mercado, ¿cómo nos aseguramos que son comparables?
publicidades diferenciadas entre diferentes sub-segmentos e objetivos de marketing.
na campaña general de una específica para un objetivo puntual?
mplo mejicano, probablemente los mejicanos podrán entender facilmente la diferencia, pero, sin hablar o comprender la lengua,
er los gringos? ¿Cómo delimitamos los segmentos de mercado comparables?
o montamos una plantilla que pueda usarse en todos los sitios y que permita extraer información relevante sobre la publiicidad de paises e

rcials-explain-world

aynCbj-SpyB0f77mUSH
ef0c5qg5JA9PFWC4xp__MX
Series of Food comercials
Philippineshttps://www.youtube.com/watch?v=6hkM0n0CwC4&list=PLsxqiQqwam4V4nTI5pMUwlVWFfL_nxaN8
CAN + FRAhttps://www.youtube.com/watch?v=U_vAySkCyNQ&list=PLvw6CeH29Bhyl7ljUEgY2wTjpWPP7f9-v
omprender la lengua,

sobre la publiicidad de paises extranjeros en los que no se entiende la lengua?

UwlVWFfL_nxaN8
wTjpWPP7f9-v
 Analysis for the TV Commercials

Item word Definition

The main group of people that the

commercial is trying to reach and
Target audience or target group convince. A target audience can be people
1 of a certain age group, gender, marital
status, etc.

The central idea that the creators of a

2 Message commercial want the target audience to
believe.

3 A mark or symbol that represents a

Logo company or product. Logos can include
visuals or letters or both.

4
Slogan Short and memorable phrase used to
promote a product.

5 When a famous person talks about the

good qualities of a product to promote it.
Celebrity endorsement
Analyse why the particular celebrity was
used.

When a private citizen (regular person)

5 Testimonials talks about the good qualities of a product
to promote it.

Does the commercial show a situation or

Situational influences an occassion which has a relevance to
7 human behaviour .

8 Does the environment you see in the

Environmental influences commercial give a message that is
representative of the product usage
 Does the environment you see in the
Environmental influences commercial give a message that is
representative of the product usage

Does the commercial have scenes or

Social influences characters depicting factors that are part
of social norms or regulations.
9

Psychological influences Does the commercial have scenes or

characters depicting factors that explain
10 the traits and factors of the human mind

Does the commercial have scenec or

characters depicting importance of
sharing with family and /or conforming to
11 Family as influencer family traditions and values.

Does the commercial use the religious

symbolism or use of religious myths and
12 Religion and/or mythology traditions to influence the consumers

Does the commercial show characters or

themed related to movies or other
13 Influence of Performing arts popular performing arts forms
Picture or examples that will help me remember the
word

White women in their 30s Single and divorced males

Senior citizens African-American teenagers

Yoy can still long for "Gajjar ka halwa " made by

mother and have it from Swiggy.

“This face cream will make you look younger and feel
more attractive”

“Just do it”
“You are worth it”
“Better ingredients, better pizza”

Michael Jordan talking about how he loves to wear

Hanes T-shirt because they are soft.

A real consumer who talks about how much money

he is saving with his new car insurance.

Examples: Marriage, festival day, somebody is

celebrating or mourning etc

Examples: A sea side resort, Snow capped

mountains, Slum swellings, crowded street etc
Examples: A sea side resort, Snow capped
mountains, Slum swellings, crowded street etc

Examples: Ad-shows that smoking in public is bad,

need to follow behaviour that does not inconvenience
others, should be a responsible citizen etc

Example: Extroverted or introverted characters,

impulsive or aggressive characters, anxiety or need
for uniqueness etc.

Example: Son calls up father and and seeks blessings

for getting promotion, father scolds him for buying
dual sim phone just after getting a raise,son convinces
father of the prudence of using two sims.

Example: An adhesive company has secene of gods

failing to break bows as they were reinforced with the
brand of adhesive.

Example : Britannia Tiger biscuits used the theme of

Gabbar Ka alsi Pasand extracted from Sholay.