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Team Public Relations Plan

Oh Keto Donuts

Annaliese Jackson

Kaleb Shoell

Taylor Clouse

Tyler Lloyd
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Table of Contents

Background …………………………………………………………... 3

Target Audience ……………………………………………………... 4

Strategies and Tactics …………………………………………….... 5

Implementation Plan ……………………………………………...... 6

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Background

Oh, keto, founded by Brennan Terry, serves donuts meant for dieters and donut lovers
alike. Terry had weight problems and and found the keto diet which helped her lose a lot
of weight and become healthy again. Terry went on to make Oh, keto and wants other
people who love sweets to have them and not feel guilty. Oh, keto is a family run
business with mainly young, female workers.

Oh, keto’s menu has donuts ranging from classic donuts to donuts such as german
chocolate or special donuts that contain coconut flour or nuts. Also, for special
occasions and holidays there are donuts made for that too.

Mission

Oh, keto’s mission is “On a mission to take the guilt out of treating yourself.” “The Guilt
Free Donut.”

Markets

Oh, keto’s market is targeted towards the dieting and health loving community who still
loves sweets but doesn’t want to hurt their body. Also, Oh, keto is for donut lovers and
sweet cravers in general. You don’t have to be on a diet to love these donuts.

Services

Oh, keto can be found in Logan, Utah where they deliver or the customer can pick up
the order at different, specified locations after ordering. You can also find Oh, keto
donuts at Centre Street Grill and Complete Nutrition that are both in Logan. Oh, keto
also ships nationwide.

Competitors

Oh, keto’s competitors include Johnny O’s Spudnuts, Krispy Kreme and Topper Bakery.
Those are the main business within Logan that compete with Oh, keto.
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Target Audiences

● People on the Keto diet

● Utah State students
● Residents within Cache Valley
● Nationwide customers
● Complete Nutrition goers
● Sweets/Donut lovers
● Residents near the local pickup areas (Nibley, Ogden, Layton, Farmington,
Bountiful)

PR Objectives

● Increase number of orders/customers by 7.25% (about 28 more orders per day)

○ Significantly increase local pickups/orders
● Increase awareness and understanding of business and keto donuts/diet
● Significantly increase interest in Oh, keto donuts for USU students
● Gain increased awareness from health interested audience
● Increase social media presence/awareness
● Increase awareness of pickup areas and how to order/pick up

Key Messages Commented [1]: Do we need more key messages?

● The healthy, guilt free donut

○ Low carb donuts for people wanting to stay on track with their fitness goals
○ Feel good eating sweets, enjoy it while being healthy
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Strategies and Tactics

Strategy 1: Implement sales promotions

Tactic 1: Offer an online rewards program for customers, if they buy 5

boxes they get the 6th free

Tactic 2: Offer a one time use 20% off code to customers who share the
website via email and to the person who receives the email

Strategy 2: Increase social media engagement by offering giveaways

Tactic 1: Offer a giveaway on Instagram for a free box of donuts each time
there is a new flavor by tagging friends in comments, posting on their
story, and following the account

Tactic 2: Offer a monthly giveaway on Facebook for a free box of donuts

by tagging friends in comments and following the page

Strategy 3: Reach out to social media health and fitness influencers

Tactic 1: Send a box of donuts that includes various flavors to different

social media influencers.

Tactic 2: Offer discounts and new products for them to review on their
social media

Strategy 4: Use print media near pickup locations to increase awareness

Tactic 1: Put up posters in local gyms

Tactic 2: Pass out flyers or brochures with pictures of donuts and nutrition
information at local supplement shops

Tactic 3: Put up posters and pass out flyers in local colleges (Utah State
University, Weber State University and University of Utah)

Strategy 5: Use email marketing to reach a larger audience

Tactic 1: Have an ad come up when you go on website for 10% off first
purchase when entering email

Tactic 2: Offer free shipping on products to the first 100-200 that sign up
for the email marketing to receive information on new products or
discounts
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Strategy 6: Expand to social media campaign to other networks Commented [2]: We need one more strategy, the rest
of them are good to go
Tactic 1: Expand to Twitter, use Twitter for short, simple messages

Tactic 2: Use Facebook more wisely

Implementation Plan

April 29, 2019 - May 10, 2019 Offer an online rewards program for
customers, if they buy 5 boxes they get
the 6th free

April 29, 2019 - September 1, Offer a one time use 20% off code to
2019 customers who share the website via
email and to the person who receives the
email

Every Wednesday from May 1, Offer a giveaway on Instagram for a free

2019 to October 2, 2019 box of donuts each time there is a new
flavor by tagging friends in comments,
posting on their story, and following the
account

Every 15th of the month from Offer a monthly giveaway on Facebook

May 2019, to October 2019 for a free box of donuts by tagging friends
in comments and following the page

July 2, 2019 Send a box of donuts that includes

various flavors to different social media
influencers.

July 15, 2019 Put up posters in local gyms

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July 30, 2019 Sent out DM’s to fitness influencers

offering discounts for them to review on
their social media.

August 26, 2019 to September 2, Put up posters and pass out flyers in local
2019 colleges (Utah State University, Weber
State University and University of Utah)

May 2019 - October 2019 Have an ad come up when you go on

website for 10% off first purchase when
entering email

Creative Work

For one of our creative techniques we are doing a voting contest on

Instagram that has three different posts and they each have a donut that
the customers will pick to like. Whichever post gets the most likes will be
our new featured donut for the month of September.
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We will put up billboards along I-15 from June to September to advertise in

the summer.