Bulacan State University

College of Business Administration

Bustos Campus

MIDTERM EXAMINATION

INTERNATIONAL MARKETING
2nd Semester, SY 2018-2019

Student Name: De Vera Rosalie Shane DV. Section: BAMM IV- D

Part 1. Fill up the following blocks the marketing of MINASA food products in ASEAN region.

Write your answers in the empty blocks below

Marketing
Mix Negative Positive Strategy for Strategy for Market
Category Factors Factors Market Parity Dominance

1. Product (1) (2) Taste (3) Quality (4) Unique taste of

Quality Only one control Minasa
flavor

Product (5) (6) (7) (8)

Not enough Can provide In every store More product
Quantity product to the they should quantity is
export community of present this satisfying
Bustos kind od
products to the
tourist.
2. Price (9) (10) as of the (11) same taste (12) lower the price
expensive taste the price to other brand
is worth it

Part 2. Use additional pages to explain in one or more sentences each of items 1 to 12.

1.The negative factors of the quality of the product is having only one flavor the regular flavor
they should have different other kinds of flavor for many choices.

2.The positive factors of the quality of the product is having a tasty and creamy minasa, the taste
is too unique other than the kinds of biscuits.
3.The Strategy for market parity of the quality of the product they should have a personel who
will see the quality of minasa product to achieve the same quality of the real flavor of
minasa.

4.The strategy for market dominance is unique kind of taste of the original made of product
minasa.

5.The negative factors of the quantity of the product is not enough product to export.
6.The positive factors of the quantity of the product is the minasa can provide the buyers in the
community in bustos and other near places.

7.The Strategy for market parity of the quantity of the product was in every store it should have
this kind of product to introduce to the immigrant.

8.The strategy for market dominance is in every products quantity of minasa is so satisfying.

9.The negative factors of the price of the product is the

expensive of the product can't afford by others.

10.The positive factors of the price of the product worth it taste for the price.

11.The Strategy for market parity of the price of the product is the same taste to the other
branded or much delicious than other pricy biscuits.

12..The strategy for market dominance is lower the price of the minasa product for the buyers
can buy more and can introduce it to other netizen.