Project Report on

BRAND KIOSK
VS
LOCAL FAST FOOD OUTLETS
IN
PHAGWARA

Submitted in partial fulfillments of the requirement

BACHELOR OF SCIENCE IN HOTEL

MANAGEMENT

By
NEERU SANDHU
Reg No.-GU-2015-1261

Under the Guidance of

CHEF DHIRAJ PATHAK

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Student`s Name_____________

Semester _______________University Roll No_______________

Course Code _____________ Course Name_________________

Faculty Name_____________

.
Faculty Signature

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 ABSTRACT

In the world only one industry that has been managed to incline even in the
slow time period : Fast Food Industry. In the recent past years, it has been
inclined significantly. Young youth is mostly rely on Fast Food. On the
contrary, a few people prefer Brand kiosks. For instance, Mc Donalds in
Phagwara is getting more and more popularity. Despite pizza base brands there
are fast food’s Place in the city, where people are always preferring ‘Quick
prepare and Quick Serve’ meal concept (Basically Chinese the most) likewise
Muncheez fast food place in Phagwara.

This paper analyse the comparison between Brand Kiosk vs Fast Food Place in
the city Phagwara (In the matter of popularity as well as services).

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 ACKNOWLEDGEMENT

Firstly, I am very thankful to Mr. Shiv Raj for giving me this sort of Hospitality
Project and also give me a chance to study in Phagwara City as well as
experience so many things. This project would not be possible, without them. I
really appreciates the invaluable advice that he has given to me.

Nevertheless, my sincere thanks to Chef Dhiraj Pathak, my mentor and who

believed in encouraged and supported me I. Successfully completing this thesis.
I feel very fortunate to had the opportunity to work with him as a pupil of his
classes.

Last but not the least, I am very great full that my family members support me
through out my career. In addition to that, a Giant thanks to my friends who
supported and helped me a lot in collecting data in survey as well as in studies
too.

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 INDEX

Title Page no.

 Introduction 6
 History 7-8
 Famous food items 9-12

 Objectives and scope of the study 6

 Objectives of the study
 Scope of the study
 Hypothesis

 Research methodology 7
 Research plan
 Research method
 Sources

 Questionnaire 8
 All questions from 1 to 9 9-15

 Finding and observations 16

 Conclusion 17

 Annexe 18-20

 Bibliography 21

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INTRODUCTION

Fast food is a mass-produced food that is typically prepared and served quicker
than traditional foods. The food is typically less nutritionally valuable compared
to other foods and dishes. While any meal with low preparation time can be
considered fast food, typically the term refers to food sold in a restaurant or
store with frozen, preheated or precooked ingredients, and served to the
customer in a packaged form for take-out/take-away.

Fast food restaurants are traditionally distinguished by their ability to serve food
via a drive-through. Outlets may be stands or kiosks, which may provide no
shelter or seating,or fast food restaurants (also known as quick service
restaurants). Franchise operations that are part of restaurant chains have
standardized foodstuffs shipped to each restaurant from central locations.

Fast food began with the first fish and chip shops in Britain in the 1860s. Drive-
through restaurants were first popularized in the 1950s in the United States. The
term "fast food" was recognized in a dictionary by Merriam–Webster in 1951.

Eating fast food has been linked to, among other things, colorectal
cancer, obesity, high cholesterol, and depression. Many fast foods tend to be
high in saturated fat, sugar, salt and calories.

The traditional family dinner is increasingly being replaced by the consumption

of takeaway fast food. As a result, the time invested on food preparation is
getting lower, with an average couple in the United States spending 47 minutes
and 19 seconds per day on food preparation in 2013.

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HISTORY
The concept of ready-cooked food for sale is closely connected with urban
developments. Homes in emerging cities often lacked adequate space or proper
food preparation accouterments. Additionally, procuring cooking fuel could cost
as much as purchased produce.

Frying foods in vats of searing oil proved as dangerous as it was expensive, and
homeowners feared that a rogue cooking fire "might easily conflagrate an entire
neighborhood". Thus, urbanites were encouraged to purchase pre-prepared
meats or starches, such as bread or noodles, whenever possible. In Ancient
Rome, cities had street stands – a large counter with a receptacle in the middle
from which food or drink would have been served.

It was during post-WWII American economic boom that Americans began to

spend more and buy more as the economy boomed and a culture of
consumerism bloomed. As a result of this new desire to have it all, coupled with
the strides made by women while the men were away, both members of the
household began to work outside the home.
Eating out, which had previously been considered a luxury, became a common
occurrence, and then a necessity. Workers, and working families, needed quick
service and inexpensive food for both lunch and dinner.

This need is what drove the phenomenal success of the early fast food giants,
which catered to the family on the go (Franklin A. Jacobs). Fast food became an
easy option for a busy family, as is the case for many families today.

A fast food restaurant, also known as a quick service restaurant (QSR)

within the industry, is a specific type of restaurant that serves fast food cuisine
and has minimal table service. The food served in fast food restaurants is
typically part of a "meat-sweet diet", offered from a limited menu, cooked in
bulk in advance and kept hot, finished and packaged to order, and usually
available for take away, though seating may be provided.

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 Fast food restaurants are typically part of a restaurant
chain or franchise operation that provisions standardized ingredients and/or
partially prepared foods and supplies to each restaurant through controlled
supply channels. The term "fast food" was recognized in a dictionary
by Merriam–Webster in 1951.

Arguably, the first fast food restaurants originated in the United States
with White Castle in 1921 and A&W in 1923. Today, American-founded fast
food chains such as McDonald's (est. 1940) and KFC (est.
1952) are multinational corporations with outlets across the globe.

Variations on the fast food restaurant concept include fast casual

restaurants and catering trucks. Fast casual restaurants have higher sit-inratios,
offering a hybrid between counter-service typical at fast food restaurants and a
traditional table service restaurant. Catering trucks (also called food trucks)
often park just outside worksites and are popular with factory workers.

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FAMOUS ITEMS OF MC DONALDS
#10: McGriddles breakfast sandwich
This McDonald's breakfast staple—bacon and egg surrounded by miniature, M-
stamped pancakes—takes the number ten spot on our list. This is a big hit
among people who crave the delicious taste of pancakes, but don't have the time
to sit down and have a stack. The egg in McGriddles is actually what employees
call a "folded egg"—a frozen, slightly modified egg. There is one McDonald's
breakfast dish that uses real eggs—here's what it is.

#9: Double cheeseburger

In 2002, McDonald's learned that it's OK to mess with the classics—if it means
people get more of them. With double the beef and double the cheese, this
burger is the ninth most popular Mickey D's item. In

early 2003, the Dollar Menu—which the Double Cheeseburger was introduced
as a part of—saved McDonald's from its first quarterly loss since 1965. Sales
skyrocketed, with the dollar Double Cheeseburger leading the way. Of course,
the Double Cheeseburger is now a little pricier (about $1.69), thanks in part to
the rising price of American cheese, but it's still a big hit.

#8: Premium salads

While McDonald's may not immediately pop into your mind when you think of
health food, consumers took notice when the franchise upped its salad game in
2003. Instead of using iceberg lettuce, the then-new Premium Salads used a new
lettuce blend, and McDonald's eventually got rid of iceberg lettuce altogether.
Salads like the Southwest Buttermilk Crispy Chicken and the Bacon Ranch
have cemented the Premium Salad at eighth place on this list. These are the
healthiest things you can order at McDonald's.

#7: Chicken nuggets/Select Strips

Burgers and fries might be McDonald's primary claim to fame, but chicken
holds strong, claiming the seventh spot on this list. McDonald's introduced its
Chicken McNuggets in 1980 and they've been a bestseller ever since. Select
Strips, on the other hand, vanished from the menu in 2015, but chicken
connoisseurs are still able to get their fix with the Buttermilk Chicken Tenders,
new as of 2017. Either way, the combined chicken items have garnered enough

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sales to rank seventh. Did you know Chicken McNuggets only come in one of
four shapes?

#6: Apple slices/baked apple pie

From snacks to dessert, apples are a big deal for McDonald's. The baked apple
pie, introduced in 1992, has become somewhat iconic thanks to its very
inexpensive price (99 cents!) and its tasty recipe. In fact, its ingredients are
actually more natural than you might think! (Here's the secret behind
McDonald's apple pie recipe.) If you want to get an even healthier apple fix, opt
for the apple slices. Originally created as Apple Dippers, a nutritious side for
Happy Meals, the apple slices alone have helped propel apple-related fare to
spot six on this list.

#5: Egg McMuffin

The Egg McMuffin revolutionized fast food as the first-ever breakfast item truly
offered by a fast food franchise. In the 1970s, fast food executive Herb Peterson
sought to create an eggs Benedict sandwich for McDonald's. He put a poached
egg, Canadian bacon, and cheese between two English muffins, and consumers
loved it. Loved it enough, in fact, to make it the fifth most popular menu item.

#4: Happy Meal

Thanks to everything from the PlayPlaces in many McDonald's locations to the

fact that McDonald's is the world's largest toy distributor (yes, really!), it might
come as a surprise that McDonald's didn't always market to children. But it's
true—it wasn't until 1979 that the franchise began selling the boxed "kids'
meals" we know and love today. Even back then, the cardboard Happy Meal
boxes contained toys, and the colorful, child-friendly packaging was inspired by
cereal boxes. Learn the secrets McDonald's employees won't tell you.

#3: Snack Wraps

Food on the go is what McDonald's does best, and Snack Wraps are made for
that very purpose. Don't have the time or the appetite for a full meal? A snack
wrap is the perfect choice. Take your pick of Grilled, Crispy, or Buttermilk
Crispy chicken and enjoy. These portable portions are McDonald's third best-
selling item.

#2: Big Mac

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You knew this one had to be near the top. The special-sauce-loaded, sesame-
seed-bun-surrounded burger concoction, named after the franchise itself, falls
just shy of the number one spot. Successful marketing has played a big part in
the Big Mac's enduring popularity. Most recently, the Big Mac has gotten both a
downsize and an up-size, being marketed alongside respective larger and
smaller sandwiches the Grand Big Mac and the Mac Jr. As the McDonald's
website puts it, "there's a Mac for any moment." (That goes for appetite too!)
Get a look at the first-ever McDonald's menu.

#1: French fries

It probably doesn't come as a surprise to learn that these delicious slices of

golden goodness are the all-time bestseller. They've been a staple of
McDonald's since its very first menu, and people have been asking for fries with
that—or just fries—ever since. And yes, there is a secret ingredient that makes
McDonald's fries so addictive

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Famous items of Muncheez

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OBJECTIVES AND SCOPE OF STUDY

Objective : To analyse which one is most popular and better in services

Branded Kiosk or Fast Food place among city people.

Scope of the project : Survey has been done in Brand Kiosk and Fast Food
Place in Phagwara; for the better understanding of people's mind regarding
which one you prefer in city, this project was useful. Nowadays, each person
attracting towards Brand outlet to have food but from the lower middle class to
upper middle class the few people preferring local fast food place; they know
(Local place) the better choices of the locals.

Objectives of the study :

 For evaluation of betterment and preferences by people towards Brand

outlet as well as Local fast food corner.
 To study the popularity and services liked by person in the city towards
fast food place and branded outlets.

Hypothesis :

 To find out the individuals age, number of respondents that are visiting to
both Branded and Non-Branded corner.

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 RESEARCH METHODOLOGY

Basically, research is an art of In-depth study towards particular object, It could

be anything, a problem or opportunity. Systematic way of Investigation, we can
say that's the better definition of research.

Research plan

Research Method : Survey Method

Primary source :

Primary as we know that known as first; first or original information collected

for a particular purpose. Through out Questionnaires primary data is collected
from two different eating joints: Muncheez and Mc Donalds by me.

Research Instruments :

Questionnaire were used as a research instrument for collecting the data.

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 QUESTIONNAIRE
Before administrated on a large scale, the questionnaire was carefully developed
as well as tested.

Data sources

Primary:

Through questionnaire primary data was collected.

Data collection instrument :

Questionnaire

Sampling Procedure :

 Sample unit > Customers visited; Brand and Non-Brand eating joint.
 Sample size. > 40 Respondents
 Sampling Method > Simple Random Sampling Method

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1. Do you like fast food ?

Age group No.of respondent No.of respondent Totalpositive (%)

say yes say no
18-20 years 35 05 87%
20-28 years 20 20 50%
Total 55 25 70%

100 87%
90
80
70
60
50
40
30 13%
20
10
Yes No

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2. With whom you like to visit food joint ?

Age group With family With friends

18-20 years 10 30
20-28 years 29 11
Total 49% 51%

With whom you like to visit food joints ?

49%
Y

51%

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3. How do you rate Dominos and Muncheez ?

Mc Donalds

Cheap _ _ _ _ _ > _ Expensive (90% people)

Muncheez

Cheap < _ _ _ _ _ _ Expensive (99% people)

4. How do you like to rate both Muncheez and Mc Donalds regarding Quick
and better services ?

Mc Donalds

Excellent Good Average Bad Poor

>20 people >10 people >10 people >0 people>0 people

Rate scale No of respondents Percentage (%)

Excellent 20 50%
Good 10 25%

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 Average 10 25%

MUNCHEEZ

Excellent Good Average Bad Poor

>30 people >05 people >05 people >0 people >0 people

Rate scale No of respondents Percentage (%)

Excellent 30 75%
Good 05 12.5%
Average 05 12.5%

5. If you have to choose for consumption which dish do you choose in Mc

Donalds and in Muncheez ?

Dishes No of respondents Total percentage

Chicken in paradise 35 88%
(muncheez)
Salami-burger 37 93
(muncheez)
Chicken-Golden 25 63%
delight (Dominos)
Burger-pizza 20 50%
(Dominos)

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6. (A) Why Muncheez is better than Mc Donalds ?

Reasons 18-20 years (no 20-28 years (no 30+(no of Total

of respondents) of respondents) respondents) percentage
Knows the 15 10 05 75%
local people
food habits
Quick prepare 05 10 05 50%
and cheap food
Other reasons 10 02 07 48%

(B). Why Mc Donalds is not popular among locals after having a trademark
?

Reasons 18-20 years (no 20-28 years (no 30+(no of Total

of respondents) of respondents) respondents) percentage
Costly than 20 02 03 63%
local outlet
Not affordable 24 01 04 73%
by everyone
Other reasons 22 02 01 63%

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7. Which one is serving more healthy food Muncheez or Mc Donalds?

55%
45%

 Muncheez <46%

 Mc Donalds >54%

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8. How much salary do you spend in these outlets (Bk,FFP) ?

Outlets 10% salary 20% salary 30% salary

Branded Kiosks 39 01 00
(people-spending
in no)
Fast Food Place 01 05 34
(people-spending
in no)

Bk = Brand Kiosk => 10%

F
F
P
B
K

10% 20% 30% 40% 50% 22

 FFP = Fast Food Place => 30%

FINDINGS AND OBSERVATIONS

 The most person contacted or interviewed said that he/she has visited
Branded and Non-branded Kiosks.
 From analysis we found out that most of the people were preferring local
Fast food joints because the local outlets know the basic needs of the
consumer and serve then with efficiency.
 Brand outlet have their own values; upper class people 90% liked to have
food from the trademark outlet, he/she feels that is really safe and healthy
food for their health.
 Local Fast food place rates have been cheaper so that affordable by
everyone.
 All an all both the Brand one like Mc Donalds and Fast food place
instance Muncheez in Phagwara have their own popularity among the
locals.

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 CONCLUSION

If we are talking about the Brand that gives value for money but to some extent
it can't be affordable by everyone. However, upper class people prefer it mostly
than the locals. On the contrary, local Fast food place is the one that can be
adorable by everyone. Secondly, it's very easy to get Fast food within minutes
as well as local Fast food joints knows the local people choices.

To put it in a nutshell, both are playing a significant role in the city area.
Almost, the few people are love to eat from those outlets.

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 Annexe

Questionnaires on Brand Kiosk vs Local Fast food place in Phagwara city.

1. Name: ______________________

2. What is your gender ?

a. Male b. Female

3. What is your Age?

a. <20 b. <28 c. >30

4. What is your profession?

a. Worker b. Student c. other

5. Do you like Fast food?

a. Yes b. No

6. Where do you often visit to have Quick prepare and Quick Service food?
a. Mc Donalds b. Muncheez

7. With whom you like to visit food joint?

a. Family b. Friends

8.How do you rate Mc Donalds and Muncheez?

Mc Donalds
Cheap _ _ _ _ _ _ _ Expensive

Muncheez
Cheap _ _ _ _ _ _ _ Expensive

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9.How do you like to rate Muncheez and Mc Donalds regarding Quick and
better services ?

Mc Donalds

Excellent Good Average Bad Poor

MUNCHEEZ

Excellent Good Average Bad Poor

10.If you have to choose for consumption, which dish do you choose in Mc
Donalds and Muncheez ?

11. (a) Why Muncheez is better than Mc Donalds ?

a. Knows the local food habits

b. Cheap and quick food
c. Other reasons

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(b) Why Dominos is not popular among locals after having a Trademark?

a. Costly than local outlets

b. Not affordable by everyone
c. Other reasons

12. Which one is serving more healthy food Muncheez, Mc Donalds?

a. Muncheez b. Mc Donalds

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 Bibliography

From internet
www.Google .com
www.wikipedia.com
www.bing.com

Primary source
Questionnaires
Local People of Phagwara Area

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