Effect of E-commerce on sales of photographic works

Effect of E-commerce on sales of photographic works

Nana Nugraha
Departemen Desain Komunikasi Visual, Universitas Komputer Indonesia, Indonesia

*nugraha@email.unikom.ac.id

Abstract. Research conducted aims to see how much influence an E-commerce has to sell the results
of photographic work. In this study the method used is descriptive method with comparative analysis.
The results of this study are data on the influence of an E-commerce in the sale of photographic works.
With the making of research on E-commerce, it is hoped that it can help photographers to sell their
work.
Keywords: E-commerce, photography, marketplace

1. Introduction
E-Commerce is the sale and purchase of goods electronically [1]. According to Kalakota and Whinston the
notion of E-commerce is the activity of buying online through the internet network as well as the way of
digital money transactions [2]. Also Julian Ding revealed that e-commerce is a kind of concept but cannot be
defined [3]. Photography according to the large dictionary of Indonesian Language is an art and process of
earning images through light on films or surfaces that are deformed [4]. Photography comes from the Greek
term: phos which is light and graphein is drawing1. The term was first by Sir John Herschel in 1839. So the
meaning of the word photography is to draw with light. [5]

Those According to Fajar N, et al stated that through e-commerce marketing and product sales can
be done widely without constrained dimensions in helping promotional activities. [6] Dewi Irmawati
explained that it was to increase business and sales opportunities, one of the many types of technology
implementation was to use e-commerce. with e-commerce facilities when and wherever can be accessed
by customers without having to be in a certain place, because it is no longer difficult to search the
internet, there are many, especially in big cities that have provided internet for public facilities with wifi
technology. [7]

Hani Atun Mumtahana, et al. Explained that e-commerce is a technology that supports current trade.
Evident in the research conducted by e-commerce helped increase the marketing results by around 15
percent. [8] Riyadi et al. Argued that by implementing the E-Commerce implementation of the system
prestashop program, certainly more effective processes were also efficient. Besides not needing to come
to the store, information can be delivered clearly online and make it easier for buyers to carry out
transactions. [9] As well as Despin Yuliance speaking by using E-Commerce will facilitate sales services
and facilitate buyers to obtain information about goods sold, also by using e-commerce promotion and
sales processes can be wider and faster. With the existence of e-commerce there are also more people
who know their shops. [10]

Research conducted aims to see how much influence an E-commerce has to sell the results of
photographic work. In this study the method used is descriptive method with a comparative approach.
This study presents how much influence e-commerce has on sales, whether it can increase sales or the
same or not.
2. Method
In this study the method used is descriptive method with comparative analysis. Take two
different respondents and then analyze the data obtained. The research subjects chosen
were two photography service providers namely Bagas Photographic with sales using e
commerce and Anton Photo that used door to door as a sales method.

3. Results and Discussion

E-commerce has several advantages and disadvantages. There are some disadvantages or threats that
might occur in e-commerce:

1. Planting Incorporating something into a system that is considered legal but not necessarily legal in
the future.
2. System Penetration People who have no right to access the computer system can and are allowed to
do everything according to their wishes.
3. Monitoring Communications One can monitor all confidential information by monitoring simple
communication in a place on the communication network.
4. Communications Tampering Anything that endangers the confidentiality of someone's information
without penetration, such as changing information on transactions in the middle of the road or
making fake server systems that can deceive many people to voluntarily provide their confidential
information.
Some of the advantages of using E-commerce as a transaction system for companies are:

1. Increase market exposure (market share)

Online buying and selling activities that occur throughout the world, make buyers and sellers enough
to use a media computer without limited distance and time
2. Reducing operational costs (operating cost)
Transactions done digitally automatically reduce unnecessary costs, such as admin, rent a place and
others. This is because some of the operations have been programmed in it.
3. Widen the reach (global reach)
Online transactions that can be accessed by everyone in the world are not limited to place and time
because everyone can access it only by using media intermediary computers.
4. Improve customer loyalty
In the e-commerce transaction system, information is provided in complete and clear. Also there is
no specified time limit, can be accessed anytime and anywhere, and also the buyer can determine
the product he wants.
5. Increase supply management
E-commerce makes some more efficient, such as operational costs, especially on the number of
employees and the stock of existing goods.

Another benefit of e-commerce for purchasing is that there is no time limit for buyers who want to shop
through e-commerce wherever they are. Many items can be chosen by return, according to his wishes
also comparing prices with other companies. And of course buyers don't have to queue when shopping
on e-commerce. [11]

The results of interviews with respondents who use e-commerce, there are many advantages besides
being sold quickly, no need to promote because the photos sold are seen by the whole world, the results
of photos sold, the money will go directly to his savings, of course no need also over time. But there is
a lack of e-commerce to sell this photographic work, there is a discounted cost from the sale, usually 20
to 40 percent. Also registration to enter into a seller is quite troublesome too, because many requirements
must be met.

There are also respondents who have not used e-commerce, their income is erratic sometimes sometimes
insufficient, this is because the average buyer is still with the same person, there are not many new
buyers, because promotion is only in one city only or from friends to friends. It is very difficult to get a
buyer with a new face, time and energy is certainly drained, because they have to meet the buyer
somewhere, but the benefits can be met with the buyer, and the continuity between the buyer and seller,
satisfaction in selling the work is higher.
From the results of the above description can be concluded that the times make a lot of changes,
especially in online trading, according CupoNation (as quoted by Kompas.com, 2018) The number of
online purchases continue experience an increase in each year. For 2016, there were 9.6 percent purchase
online from many populations, and increased to 10.7 percent in 2017, and in 2018, the number of online
purchases is estimated at 11.9 percent of the total population in Indonesia. [12] Activities sales and
purchase items online that are affected by the development of e-commerce company in Indonesia
participated raise the quantity of buyers use the platform.

Looking from the existing problems that e-commerce for photography is greatly needed, in addition to
making it easier, this is to help improve the income and welfare of photographers, as well as through e-
commerce photographers can market his work more broadly without limited space and time, no need to
rush anymore in selling his work.

5. Conclusion
The times and technological advancements that are happening now, make a big impact and a very large
influence, all conventional concepts that take up time and place slowly begin to erode by the presence
of an online store or place of buying and selling online. Technological advancements must of course be
maximized to market their work and develop their business through e-commerce. In an instant and
practical era, consumers will automatically choose e-commerce to buy the goods or services they want.

Looking at the existing problems that e-commerce for photography is really needed, besides making it
easier, this is to help increase the income and welfare of photographers, also through e-commerce
photographers can market their work more broadly without limited space and time, no need to bother
anymore in selling his work

References
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[11] https://elib.unikom.ac.id/files/disk1/575/jbptunikompp-gdl-widyahardh-28737-9-unikom_w-
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[12] Andrew Donnal Son. 2018. Number of Buyers Online Indonesia Reaches 11.9 Percent of
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