Universidad

Facultad de Ingeniería
Ricardo Palma Escuela de Ingeniería Industrial
Formamos seres Humanos para una Cultura de Paz

Mercadotecnia (ID 1003)

Teacher (s): Mail Vargas Semester: 2018-I Group: 01

Date: 07/07/2017 Evaluation type: Exam Nro 6 -

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Forbidden: Celular phones, copies / digital copies, loan calculators, alcoholic drinks, food and cigarettes.

Student names: ……………………………………………………………………… Codes: ……………………………………..

Read and answer the questions below:

Nowadays for those who like plants but forget to take care and water them, Suculentas plants will suit
into their lives perfectly. No attention needed, and they are ideal for inner spaces like living rooms, guest
rooms, and bathrooms, inclusive. Moreover, are well-known because of its adaptability to dry household
environments.

Suculentas are pretty common used to decorate or even

considered as a gift for different celebrations. It’s a fact,
Suculentas have reached popularity in our city.

Y.A.R is a new brand who has recently decided to sell these

kinds of plants due to its popularity, but has no idea how to
start, regarding where to sell them and how to distribute them.

Actually, there are many options available in the market but

Y.A.R is completely sure not only its products have to be
different but also the accessibility its customers will have to get
them.

a. How would you distribute Suculentas if you were in charge of its commercialization? Consider the
whole aspects described in class (In terms of channels designed on customer perspective,
number and type of sales intermediaries)
b. In terms of communication, which communication objectives would you consider for this product?
Explain
c. Design a specific communication, considering your objectives and explaining the kind of
message you will define.