April 22, 2019 /Cathy Lewandowski [Document title]

Imagine Recordings
Corporate Communications Integrated PR Plan
__________________________________________________________

Project: Imagine Recordings /Andre Gaccetta and Steve Fishell

External Messaging: Imagine Recordings, inside Music Row’s legendary Sound Stage Studios, is
inviting the public to experience the birth of new songs and see how hits are made in
one of Nashville’s most prestigious and historic recording studios.

Home to a “who's who” of music since opening its doors more than 30 years ago, nearly 500
No. 1 hits have been recorded at Sound Stage -- from George Strait to Carrie Underwood,
Miranda Lambert, Kenny Chesney, Kelsea Ballerini, Hank Williams Jr., Blake Shelton, Tim
McGraw and more.

Beginning Saturday, May 18th, an approximate 90 minute recording session will be held for the
general public every Saturday at 2 p.m. until Friday, Sept. 14th. Tickets may be purchased here.
Attendees will be given authentic, exclusive access to hear emerging artists record and produce
an original song, and will receive an MP3 recorded track.

A media sneak peek at Sound Stage with rising artist Kara Grainger will be held on Tuesday,
April 30th at 11:45 a.m.

Mission: Garner media attention and ticket sales; introduce the general public to
Nashville’s most prestigious recording studio.

Timing: Late April through mid-September.

Spokesperson: Steve Fishell, a Grammy-winning producer, talented steel guitar player
and former A&R executive for Universal Music and Sugar Hill Records.

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April 22, 2019 /Cathy Lewandowski [Document title]

MEDIA EXECUTION
Media targets:

Nashville Arts & Entertainment

Nashville Lifestyles
The Nashville Edit
N. Focus
Nashville Post
WPLN Radio
Nashville Ledger
Native Magazine
Nashville Scene
The Tennessean
Nashville Scene
Nashville Business Journal
WSM-AM / Nashville Today
What the Tech
Green Hills News
News 4 (WSMV-TV)
News 4 (WSMV-TV) / Nashville Today
News 2 (WKRN-TV)
News 2 (WKRN-TV)
Channel 5 (WTVF)
Channel 5 (WTVF) / Talk of the Town
FOX 17
Style Blueprint
The East Nashvillian
Community Impact

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April 22, 2019 /Cathy Lewandowski [Document title]

MEDIA ADVISORY
April 23, 2019

For more information, contact:

Steve Fishell
Imagine Recordings
(615) 400-5324
sfishell@imaginerecordings.com

IMAGINE RECORDINGS OPENS ITS DOORS INSIDE MUSIC

ROW’S HISTORIC SOUND STAGE STUDIOS
General Public Can Now Experience Private Recording Sessions to Hear
the Next Big Hit from Top Emerging Artists

*MEDIA SNEAK PEEK WITH MUSICIAN KARA GRAINGER

ON TUESDAY, APRIL 30th*

Imagine Recordings, inside Music Row’s legendary Sound Stage Studios, is now inviting the
public to experience the birth of new songs and see how hits are made in one of Nashville’s
most prestigious and historic recording studios.

Home to a “who's who” of music since opening its doors more than 30 years ago, nearly 500
No. 1 hits have been recorded at Sound Stage -- from George Strait to Carrie Underwood,
Miranda Lambert, Kenny Chesney, Kelsea Ballerini, Hank Williams Jr., Blake Shelton, Tim
McGraw and more.

Beginning Saturday, May 18th, an approximate 90 minute recording session will be held for the
general public every Saturday at 2 p.m. until Friday, Sept. 14th. Tickets may be purchased here.
Attendees will be given authentic, exclusive access to hear emerging artists record and produce
an original song, and will receive an MP3 recorded track.

A media sneak peek at Sound Stage with rising artist Kara Grainger will be held on Tuesday,
April 30th at 11:30 a.m.

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April 22, 2019 /Cathy Lewandowski [Document title]

Who: Kara Grainger - Kara’s latest release “Living with Your Ghost,” which was
released through Station House Records reached No. 3 on the Billboard
Blues album charts and no. 89 on the Americana chart. The album was
recorded in Austin, Texas and co-produced by Anders Osborne.

Steve Fishell - Steve Fishell - Each Imagine Recordings session is curated by Fishell, a
Grammy-winning producer, talented steel guitar player and former A&R executive for
Universal Music and Sugar Hill Records.

When: *MEDIA SNEAK PEEK* - Tuesday, April 30th from 11:30 a.m. – 12:45 p.m.
(complimentary lunch will be served)

Where: Sound Stage Studios, 10 Music Circle S., Nashville, TN 37203

Link to Media Assets: Imagine Recordings Nashville | Sizzle Video

Imagine Recordings Nashville | Photos

Imagine Recordings Nashville | Logo

PLEASE RSVP BY MONDAY, APRIL 29th FOR THE APRIL 30th PERFORMANCE VIA EMAIL:
sfishell@imaginerecordings.com

###

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April 22, 2019 /Cathy Lewandowski [Document title]

PR TIMELINE
 Tuesday, April 23: Send Jpeg email invite to media list from excel spreadsheet.
 Wednesday, April 24: Send media advisory to media list from excel spreadsheet. Cathy
to personally follow up with The Nashville Edit (Stacie Standifer) and Kelly Sutton
(“Today in Nashville”) for interest.
o Radio interview with Steve Fishell live at 4:15 p.m. on “Nashville Today” – WSM
650 AM / Devon O’Day, Lexi Carter and Steve Fishell.
o Radio giveaway – checking on opportunity to give away one or two pairs of
tickets to a private recording session on “Nashville Today” – WSM 650 AM. ($184
value for one pair).
 Thursday, April 25: Track email RSVPs; confirm parking details for those who have
RSVPd.
 Friday, April 26: Send follow up Jpeg email to those that have not RSVP’d.
 Monday, April 29: Send follow up media advisory to those that have not RSVP’d by 4.29.
 Tuesday, April 30: Media sneak peek at Sound Stage Studios with Kara Grainger from
11:30 a.m. – 12:45 p.m.

SOCIAL MEDIA
 Promote Wednesday’s “Nashville Today” radio segment through Imagine
Recordings/Steve Fishell’s social email channels (Instagram, Facebook and Twitter).
 Will anyone insta story the April 30th media sneak peek, take pics, or promote Kara’s
performance through social? (Will Kara’s team do this?)

TESTIMONIALS/SECURED PRESS
Steve - do we have any testimonials that we could use for a print story if needed? Not sure if
the NCVC has any that we could use.
 http://viemagazine.com/article/dream-makers-in-music-city/
 https://www.insidehook.com/nation/how-to-spend-72-hours-in-nashville
 https://www.insidehook.com/nation/5-globe-spanning-adventures-for-your-annual-guys-
weekend
 http://www.stltoday.com/entertainment/summer-fun/road-trip-fun-destinations-not-too-far-
from-st-louis/collection_d1178959-a3de-5700-b909-21a5e09f563f.html
 https://www.thesun.co.uk/travel/6324639/nashville-home-of-country-music-is-also-the-home-
of-fun-fine-food-and-whiskey/

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April 22, 2019 /Cathy Lewandowski [Document title]

 https://inews.co.uk/inews-lifestyle/travel/the-tennessee-walz-a-pilgramage-to-the-home-of-
modern-music/

TALKING POINTS
What is Imagine Recordings?
 Imagine Recordings, inside Music Row’s legendary Sound Stage Studios, is now inviting
the public to experience the birth of new songs and see how hits are made in one of
Nashville’s most prestigious and historic recording studios.

 Home to a “who's who” of music since opening its doors more than 30 years ago, nearly
500 No. 1 hits have been recorded at Sound Stage -- from George Strait to Carrie
Underwood, Miranda Lambert, Kenny Chesney, Kelsea Ballerini, Hank Williams Jr., Blake
Shelton, Tim McGraw and more.

What can I expect during an Imagine Recordings session?

 Attend a LIVE 85 minute recording session featuring extraordinary Nashville
singer-songwriters and studio musicians every Saturday this summer at 2 p.m.
May 18th to September 14 th, 2019.
 Each session features a top Nashville singer-songwriter plus two studio musicians.
The sessions are curated by Grammy-winning record producer Steve Fishell.
 During your LIVE Imagine Recordings session, you’ll watch, listen and sit side-by-
side in the studio with top session players as they record new tracks for an
upcoming release.
 Experience the art of music making and the science of recording in sound -perfect
rooms.
 Each Imagine session is different as we record fresh new songs pr ovided by some
of Music Row’s most prolific songwriters – so it’s quite possible that you may be
the first to hear tomorrow’s next big hit!
 Tickets are $85 each and can be purchased online at Imagine Records dot com.
You'll even receive an MP3 track of the song recorded at the session along with a
laminated "Studio Access" pass.