Actividad de aprendizaje 3

Evidencia 1: Taller “Global Country”

Presentado por:

ERIX ALBERTO ORTIZ ARTEAGA

Fase Planeación

SERVICIO NACIONAL DE APRENDIZAJE SENA

Negociación internacional
8 STEPS FOR THE SUCCESS OF A MARKETING PLAN
 8 STEPS FOR THE SUCCESS OF A MARKETING PLAN

For many people who start a business adventure on the Internet it can be frustrating or
confusing to know what to do or what are the steps that need to be taken in order to start
successfully and on the right track.

Marketing is one of the most important pieces of any business, since it is what allows you to
connect with customers, create relationships and transmit the message that will allow you to
make sales and generate money.

Without marketing, failure is the most likely destination.

Define your business, your niche, brand and products / services

Before creating a marketing plan, it is important to have defined some aspects that are
pillars of your business on the Internet, some of them are:

Your business model On the Internet there are several types of business that can be
undertaken. What will be yours? It is important to define it from the beginning. It can be
creation and sale of digital products, a virtual store of physical products, affiliate marketing,
mobile applications, etc.
Your market niche Who are you going to direct all your marketing and products? Defining the
market niche through market research is a very important step that will allow you to focus
your marketing plan on the right people.
Your brand. If you are going to do branding and create a brand, defining your identity and
characteristics is necessary.
Your products / services. Although it is not mandatory, you can already have defined your
products or services that you are going to offer. As you learn more about your market, your
needs, problems and motivations, you can create better products and solutions.
All these elements are a preliminary step to creating your marketing plan.

Study your market in depth (including competition)

The more you know your market, the better products you can offer and your marketing will
be directed to the right people. I believe that this is a step always in constant study and
evolution, since you can always know a little more about any niche and the people that
comprise it.

It is also important to conduct a competency study. This works to know what they are doing
and offering (to be able to offer something better or unique) and also to generate interesting
ideas.

I do not mean to directly copy what they do, but if you find that there are already successful
businesses or people in your market, you can guide them and take them as a good
reference.

To study the competition you can use Google looking for keywords or terms related to your
main topic, use social networks, get into forums or explore markets for products such as
Clickbank, eBay, JVZoo, Comission Juction, etc.

3. Set your goals and objectives in the short and long term
When you reach this third step it is because you have already defined a business model, a
niche or market, a brand (maybe) and an idea or concept of the product that you are going
to sell.
You have also already done a solid market research, you know well the needs of your
prospects and future clients.

Before moving on to marketing strategies, it is important to define your short and long term
goals. A plan is like the map that will take us to the destination (goals or objectives) that we
want to reach.

Always try to make the goals realistic (not so pessimistic but not out of reality).

They can be in relation to sales (how much do you want to sell for a certain date), how many
products have available to sell, over positioning, staff growth, etc.