Organizing Committee REGISTRATION FORM

Chief Patron National Seminar

Prof. K. Ramji on
Hon’ble Vice-Chancellor I/c, ANU
Emerging Trends in Digital Department of International Business Studies
Patrons Marketing - Challenges and Acharya Nagarjuna University

Prof. K. John Paul Opportunities

Rector, ANU Two day National Seminar
22nd & 23rd March, 2019 On
Prof. K. Chandra Kumar EMERGING TRENDS IN
Principal, ANU College of Arts, Commerce & Law
Name of the Candidate…………..………….……….. DIGITAL MARKETING - CHALLENGES
Prof. G. Rosaiah
Registrar, ANU Age:……...….Gender:…………….………………..... AND OPPORTUNITIES
22nd & 23rd March, 2019
Seminar Director College:……………………………………………..….
Prof. R. Siva Rama Prasad Designation: Student(UG/PG) / Scholar /Faculty
Head of the Department
Address for correspondence:
Seminar Treasurer
……………………………………………………....…
Dr. N. Prasanna Kumar
Assistant Professor (On Contract) ……………………………………………………....…
Dept. of IBS, ANU
……………………………………………………....…
Organizing Committee Members
……………………………………………………....…
Dr.P.V.V.S.Murthy
………………………………………………...…......…
Dr.P.Vijayavani
Phone:……………………………………..............….
Mr.Sk.Zakier Hussain
Dr.V.Chakravarthi Email:……….……………………………………...…..

Dr.D.Rajasekhar Particulars of Fee:

Dr.G.Uma Amount of Rupees: ……………………..…………….

Dr.B.Asi Ratnam DD No:…………..………………................………….

Seminar Director
Mr.K.Rama Krishna Name of the Bank:……………….....……..………….
PROF. R. SIVA RAMA PRASAD
………………………………………………...…......…
Department of International Business Studies
Address for Correspondence:
Date………………………………………............…… Acharya Nagarjuna University
Prof. R. SIVA RAMA PRASAD Nagarjuna Nagar -522 510
Seminar Director, NSDM-2019
Department of International Business Studies Guntur, Andhra Pradesh, India
ACHARYA NGARJUNA UNIVERSITY, Mobile: 9849856589
NAGARJUNA NAGAR GUNTUR -522510, ANDHRA PRADESH, INDIA Signature of the Applicant Signature of Principal
commerceanu14@gmail.com; raminenisivaram@yahoo.co.in E-mail:commerceanu14@gmail.com
0863-2346-390,482,468, 9849856589
raminenisivaram@yahoo.co.in
 About the Acharya Nagarjuna University
Acharya Nagarjuna University was established in
1976 and has grown into a large University with 37
Academic Departments. Now it has 55 Post- Graduate
teaching-cum- research courses on the campus, while
around 70 affiliated colleges offer P.G. courses. The
most distinguishing feature of the University is that it
has 7 exclusive research centers to pursue advanced
studies in the frontier areas. ANU is a research-
intensive university of global standing specializing in
discovery and public policy. Our research priorities
address the challenges faced by India in particular and
the world in general.
About the Department of
International Business Studies
Department of International Business Studies was
established in the year 2007 at ANU. It is a self-based
integrated course intended to increase tempo of
International Business, industrialization, considering
the growing importance of International Business in
industrial and business organizations and consequent
need for trained personnel. The Department maintains
excellent liaison with industrial organizations and all
concerned Government offices, through sending the
students for field work practical training. MBA (IB)
students interact regularly with corporate managers
through extension lectures, workshops, seminars
arranged by the department. MBA (IB) is a job oriented
course, both theoretically, practically planned under
semester system, to provide professional orientation
to the students. The course curriculum is subjected to
a thorough review and revision regularly to maintain its
theoretical intensity and practical relevance. Ultimately
course aim at helping students to take on leadership
roles in various reputed industrial organizations. The
programe in addition to class room teaching and
discussions encourages self-learning through
reflection besides providing multiple learning
opportunities including interactions with faculty, peers,
guest speakers and business leaders.
About the Seminar
Business Environment is changing quickly as today’s
best technology is tomorrow’s obsolete technology. In
this rapidly changing business environment,
companies need to be innovative in reaching and
engaging with customers in order to survive the
competition. The Indian consumer is embracing digital
like never before. India has about 432 million Internet
users and is likely to have the second-largest user
base in the world, and the largest in terms of
incremental growth. This is changing the landscape of
marketing in India. The dawn of digital age has
disrupted the market.
Digital technology has opened new channels to reach
and engage with the customers .It gives the consumer
more opportunities to explore any kind of product from
anywhere at any-time. New rules need to be framed for
acquiring, engaging and retaining the consumer. Against
this background Acharya Nagarjuna University
announces a two day International conference Emerging
trends In Digital Marketing-Challenges and opportuni-
ties, to provide an opportunity for researchers, academi-
cians and professionals to meet, interact and exchange
new research ideas
Sub Themes
Digital Marketing and advertising on various
platforms
Traditional Advertising vs Digital Marketing
Defining and Targeting different audience seg-
ments
Digital Marketing with Data
Influencing customers buying decision
Content Targeting
Building Campaign
Analysis
Participants’ Profile
Academicians, Practitioners, Research Scholar Policy-
makers, Leaders, Business Consultant, Entrepreneurs,
Investors, Managers and Professional from Public &
Private sector.
Guidelines to Authors for Submission of Papers
The paper should have a separate cover page
bearing only Title of the paper and author’s Name,
Designation, official address, phone number and
email address.
Length of the full paper must not exceed 10 pages
(including all tables, appendices and references).
Submitted papers must NOT have been previously
presented, published, accepted for publication,
under review. Please note that the Institute has a
strict anti-plagiarism policy so originality of the work
should be ensured by the authors.
The entire paper {title, abstract, keywords, main
text, figures, tables, references, etc.) must be in
ONE Document created in BOTH MS-Word and
PDF format. All the pages of the paper must be
numbered.
Use Times New Roman, 12-pitch font, single
spaced and 1-inch {2.5 cm} margin all around. All
tables must be consecutively numbered using
Arabic numerals with appropriate titles.
Changes in the paper title, abstract, authorship, and
actual paper would not be possible after the
submission deadline.
All payments should be made DD/Cheque in Favour
of the Seminar Director, National Seminar on
Emerging Trends in Digital Marketing – challenges
and opportunities (Spot registration also available)
Registration is opened for limited number of
participants on first come first basis. Certificate of
participation will be awarded to only those
participants who attend the conference throughout
two days in all the key note sessions
Registration Fee
Participants Profile Fee
Students 200
Research Scholars 400
Faculty/Academicians 500
Corporate 1000
Foreigners 100 $
Important Dates
Important Stages Key Dates
Submission of abstracts 21-03-2019
Intimation of acceptance of abstracts 21-03-2019
Last date for confirming participation 21-03-2019
with payment of Seminar fee
How to Reach Acharya Nagarjuna University
Acharya Nagarjuna University is located on the
National Highway of Chennai to Kolkata in the midst of
Guntur and Vijayawada. from Guntur distance is
approximately is 14 km and 22Km from Vijayawada. For
International participants the nearest airport is
Hyderabad International airport and can also reach
through Chennai Kolkata Bangalore, New Delhi
airports.
 UGC-SAP Sponsored
Two day National Seminar
on
Emerging Trends in Digital
Marketing - Challenges and
Opportunities
22nd & 23rd March, 2019

To
Prof./Dr./Sri

From:
Prof. R. SIVA RAMA PRASAD
Seminar Director
Department of International Business Studies
Acharya Nagarjuna University
Nagarjuna Nagar -522 510
Guntur, Andhra Pradesh, India
Mobile: 9849856589
E-mail:commerceanu14@gmail.com
raminenisivaram@yahoo.co.in