Poster Guidelines

For DE Corporate sites

Contacts:
Internal Comms Manager: Denise Bayer (@bayerd)
Designer: Phoebe Beasley (@beasleyp)
Corporate Crowdsourced
Corporate posters are managed by the Crowdsourced posters are created by
Internal Communications or the HR team to employees, affinity groups and teams
communicate key company and employee to publicize local activities, business
news, updates, or events. team news, or events.

Guidance
Posters must be A4 or A3 in size. They will be put up on the public noticeboards in the hallways and info areas. Please note, that in order to be
displayed in the frames inside lifts in MUC2, A4 size is necessary. We have created templates to help you with the design of the posters.

• All printed posters sizes: A4 or A3

• Distribution: campus noticeboards and lifts poster frames (MUC 2)
• Use above orange as footer colour
• Please follow Corwdsourced poster template document
Headline – Bold – approx 48 pt
(This might need to be adjusted slightly depending on amount of copy)

Heading Here Keep same ratio between

header and subheader as
demonstrated here
Subheading – Bold – approx 32pt
(This might need to be adjusted slightly depending on amount of copy)

Subheading
Body copy – Light – 14pt
Epelit, ommod estrunt quibus
autat volupta quunt, quatque
non nis entiis aperitatus esti
Epelit, ommod estrunt quibus
autat volupta quunt, quatque
non nis entiis aperitatus esti

Font – Amazon Ember

• Only use Amazon Ember font
• Font can be downloaded here
 Headline copy Headline copy Subheader Body copy
- Corporate – Crowdsourced (optional) (always)

Colours – Amazon SKY colour palette

• Only use colours provided above
• Always have body copy in black
• Only introduce colours referenced above to the headline
• Take colour swatch from above palette
Imagery
• Always lead with photo imagery,
you will find variations in the template
• All imagery should be in colour and of high resolution
• Must relate to the subject of the poster
Logos
• Yellow box demonstrates where the product / partner /
organisation logo must be placed
• They must always sit left OR right aligned at the top of the
poster - see above example
• Where possible logos should be white OR black to ensure they
are visible over imagery
Approachable
Enthusiastic
Purposeful
Self-effacing
Trustworthy
Respectful
Smart
Pioneering

Tone of voice
• Amazon's brand characteristics are approachable, enthusiastic,
purposeful, self-effacing, trustworthy, respectful, smart and pioneering
• Every sentence does not need to reflect each brand characteristic but
the text should never contradict any aspect of our brand character
• We speak in a personable and inclusive tone ‘We do x y z’ rather than
‘Amazon does x, y z’