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MY STRENGHTS MY WEAKNESSES
ENVIRONMENTAL ANALYSIS
K-Pop Anime
Merchandise Merchandise
store Store
Anime
Downloading Milk tea Shop
Station
K-drama CD
Chipay stand
rental
MACRO SCREENING
K-Pop Anime Anime Milk Fries and Corndog K- Chipay Bento Cookies
Weights* Merchandise Merchandise Downloading tea Beverages and drama stand Box and
Criteria store Store Station
(%) Shop stand hamburger CD Lunch Candies
stand rental Break Store
Personal 30%
8 10 5 6 10 10 7 8 6 6
Preference
Education/training 15% 10 10 9 8 10 8 10 7 8 10
Work experience 20% 10 8 7 10 9 8 9 9 7 9
Business 20%
7 9 10 9 8 9 9 7 7 7
contacts
Family support 15% 10 9 10 10 10 10 10 9 10 8
Total 100% 8.8 9.25 7.75 8.3 9.4 9.1 8.7 8 7.3 7.7
Activity 9
MICRO SCREENING
K-Pop Anime Anime Milk Fries and Corndog K- Chipay Bento Cookies
Weights* Merchandise Merchandise Downloading tea Beverages and drama stand Box and
Criteria
(%) store Store Station Shop stand hamburger CD Lunch Candies
stand rental Break Store
Market 25% 7 8 8 10 10 9 7 10 6 10
demand
Technology 10% 9 9 9 9 8 8 9 8 9 7
Availability 15% 9 8 10 8 10 9 8 9 7 8
of
labor/skills
Availability 10% 7 8 10 9 10 9 8 7 9 8
of raw
materials
Financial or 15% 8 9 10 8 8 9 9 9 6 8
capital
requirement
Profitability 15% 10 9 7 10 10 9 7 10 7 6
Government 10% 8 8 8 9 8 8 7 9 8 9
Support
Total 100% 8.2 8.4 8.75 9.1 9.3 8.8 7.75 9.1 7.1 8.2
Activity 10
Macro Micro
Business Ideas Total Rank
Screening Screening
K-Pop Merchandise store 8.8 8.2 17 6
Fries and
Beverages stand A stand that sells flavored fries with drinks combo.
• The fries and drinks are placed in one cup, therefore maximizing space and
allowing customers to enjoy their food and refreshments without compromising
the consumer.
Corndog and
hamburger stand A stand that sells homemade corndogs and hamburgers
• These homemade corndogs are made from the ground corn flakes then baked
instead of fried, which proves to be a healthier alternative. The patty used in
the hamburger is also baked. It is made from ground pork and squash to liven
up the flavor and to provide a healthy meal to the customers