Lesson Plan

Course MBA
Strategic Management(open Elective
Subject: Course)
Unit Topic Duration (in hours)
Introduction to strategy - Nature,
Objective and importance 2

I An overview of strategic management 1

Strategic Management Process 1

company’s vision, mission and objectives 2
Strategic Formulation 2
Overview of Environmental and
organisational Appraisal 2
Concentration, Integration, Diversification,
Internationalisation, stability,
II retrenchment 2
Strategic Analysis and choice using BCG
Matrix, General Electric matrix and
balance score card approach 2

Types of Strategies 1

Strategy implementation 2

Designing organizational structure . 2

III Structural Implementation 2
Behavioural Implementation 2
Functional Implementation 1
Operational Implementation
1

Strategy Evaluation and control 2

IV
Nature and Importance 2

Strategic and Operational Control 3

Techniques of evaluation and control 2

Total 34