A STUDY ON CORPORATES EXPECTATIONS TOWARDS PROCUREMENT

OF SELF-DEFENSE PRODUCTS FOR INHOUSE DISTRIBUTION: WITH

SPECIAL REFERENCE TO XBOOM UTILITIES PRIVATE LTD.

Project submitted in partial fulfilment of the requirements for the Award of the Degree

MASTER OF BUSINESS ADMINISTRATION

OF

BANGALORE UNIVERSITY

By

Vijay kumar s vattikuti

Registration no

17YUCMD220

Under the guidance of

Dr.Rajesh.c

Associate Professor

ACHARYA BANGALORE B SCHOOL

Bangalore University

2018

i
 DECLARATION BY THE STUDENT

I hereby declare that “A STUDY ON CORPORATES EXPECTATIONS TOWARDS

PROCUREMENT OF SELF-DEFENSE PRODUCTS FOR IN HOUSE
DISTRIBUTION: WITH REFERENCE TO XBOOM UTILITIES PRIVATE LTD. ”
is the result of the project work carried out by me under the guidance of Dr. Rajesh.c in
partial fulfillment for the award of Master’s Degree in Business Administration by Bangalore
University.

I also declare that this project is the outcome of my own efforts and that it has not been
submitted to any other University or Institute for the award of any other Degree or Diploma
or Certificate.

Place: BENGALURU Signature:

Name : VIJAY KUMAR S VATTIKUTI

Date: Register NO: 17YUCMD220

ii
 BANGALORE UNIVERSITY

Name of the Student : VIJAY KUMAR S VATTIKUTI

Registration Number : 17YUCMD220

: A STUDY ON CORPORATES EXPECTATIONS TOWARDS

PROCUREMENT OF SELF-DEFENSE PRODUCTS FOR IN
HOUSE DISTRIBUTION: WITH REFERENCE TO XBOOM
Title of Project UTILITIES PRIVATE LTD.

Name of the Guide : Dr. RAJESH.C

Similar Content (%) Identified : 7

(Acceptable maximum limit of similarity 25%)

Project ID number(s) in : 181227015953

Turnitin

The Project report has been checked using TURNITIN anti-plagiarism

Certificate of Originality (Plagiarism)

Software (Attach first page of the originality report as ANNEXURE) and found within limits

as per plagiarism Policy and instructions issued by the UNIVERSITY/CBSMS.

We have verified the contents of the project report, as summarized above and

certified that the statements made above are true to the best of our knowledge and belief.

Signature of the Guide Signature of the Principal/Director

iii
 CERTIFICATE OF ORIGINALITY

Date:

This is to certify that the project titled “A STUDY ON CORPORATES EXPECTATIONS

TOWARDS PROCUREMENT OF SELF-DEFENSE PRODUCTS FOR IN HOUSE
DISTRIBUTION: WITH REFERENCE TO XBOOM UTILITIES PRIVATE LTD. ” is an
original work of Mr. VIJAY KUMAR S VATTIKUTI being submitted in partial
fulfillment for the award of the Master’s Degree in Business Administration of
Bangalore University. The report has not been submitted earlier either to this
Institution for the fulfillment of the requirement of a course of study.

SIGNATURE OF GUIDE SIGNATURE OF DIRECTOR

DATE: DATE:

iv
 ACKNOWLEDGEMENT

I am feeling very happy and honor after completing my project titled “A STUDY ON
CORPORATES EXPECTATIONS TOWARDS PROCUREMENT OF SELF-
DEFENSE PRODUCTS FOR IN HOUSE DISTRIBUTION: WITH REFERENCE
TO XBOOM UTILITIES PRIVATE LTD. “

I express my profound gratitude to CEO and staff of Xboom utilities Private ltd., Bangalore.

I also extend my sincere thanks to our respected Director Dr.H.R.VENKATESHA for his
valuable guidance and encouragement.

I also extend my sincere thanks to Dr. RAJESH. C, MBA Department who have guided me
during completion of project report.

I also extend my sincere gratitude to Mr. VISHAL SAURAV, CEO of Xboom Utilities Private
Ltd. for his valuable guidance and sincere thanks to him for encouraging me while preparing
this report.

Finally, I wish to thank all my teachers, friends and my parents from whom I received a
generous help directly or indirectly.

VIJAY KUMAR S VATTIKUTI

v
 TABLE OF CONTENT

CHAPTER PARTICULAR PAGE.NO

NO.

LIST OF TABLES vi

LIST OF GRAPHS vi

1 INTRODUCTION 2-8

2 COMPANY PROFILE 10-13

3 RESEARCH METHODOLOGY 15-20

4 DATA ANALYSIS AND INTERPRETATION 22-37

5 FINDINGS AND SUGGESTIONS 39

BIBLIOGRAPHY 40

vi
 LIST OF TABLES

TABLE DESCRIPTION PAGE

NO. NO.
1 What percentage of employees in your organization are 23
females?
2 Whether any of your employees have bad experiences 24
of sexual harassment and live robberies like chain
snatching?
3 Who have undergone through such bad experiences? 25

4 Which age group of employees have undergone through 26

such bad experiences?
5 Are you aware of self-defense products? 27

6 Do employees in your organization use self-defense 28

products?
7 Who are using self-defense products? 29

8 Which age group is using the products? 30

9 What type of self-defense products are being used? 31

10 Would you like to equip your employees with self- 32

defense products?
11 What type of products do you need? 33

12 Do you need any customization to the products? 34

13 What influences you in purchasing these products? 35

14 What are your expectations about self-defense 36

products?
15 Would you like to test some samples? 37

vii
 LIST OF GRAPHS

GRAPH DESCRIPTION PAGE

NO. NO.

1 What percentage of employees in your organization 23

are females?
2 Whether any of your employees have bad 24
experiences of sexual harassment and live robberies
like chain snatching?
3 Who have undergone through such bad 25
experiences?
4 Which age group of employees have undergone 26
through such bad experiences?
5 Are you aware of self-defense products? 27

6 Do employees in your organization use self-defense 28

products?
7 Who are using self-defense products? 29

8 Which age group is using the products? 30

9 What type of self-defense products are being used? 31

10 Would you like to equip your employees with self- 32

defense products?
11 What type of products do you need? 33

12 Do you need any customization to the products? 34

13 What influences you in purchasing these products? 35

14 What are your expectations about self-defense 36

products?
15 Would you like to test some samples? 37

viii
EXECUTIVE SUMMARY
Self-defense has been used for over a century through feminists to guard their bodily
integrity and assert their right to citizenship. However, women’s resistance to
violence has been less documented or stated in work on Violence against Women.

Self-defense turned into consideration a radical intervention within the Seventies,

with many Rape Crisis Centers constructing it into their offerings. Critiques caused
ambivalence amongst feminists and policy makers. This meant its potential
contribution to prevention has been not noted, but there was a resurgence of provision
and research, mainly in the United States, in the last decade.

A rapid evidence assessment method become taken to the depth study with 58 journal
articles and books recognized, and findings synthesized. Policy development become
studied via searches on the Europa website, analysis of Member States Plans of
Action. A listing of manuals became generated, but those have been now not
analyzed as they are industrial merchandise no longer linked to the research below
review. No European minimum requirements or investment streams had been
identified.

Self-defense may want to contribute to imposing that it challenges constructs of a

susceptible, timid femininity and enables women and girls to develop a assured
relationship with their own bodies. It has additionally been adapted to organizations
considered ‘prone’ – mainly women and women with disabilities; it is also provision
that many survivors take up. In terms of empowerment, self-defense is one of the few
interventions that takes embodied empowerment as its cognizance and purpose:
unlike lots protection recommendations which may limit women freedom, self-
defense seeks to make bigger it.

ix
CHAPTER-1

1
 CHAPTER-1

INTRODUCTION
Self-defense is an act of countermeasure and it entails protecting oneself from
damage and risk for health and nicely-being. In the prevailing, it has come to be very
vital to have self –protection equipment and strategies to guard oneself. According to
Indian Express article published on 21 Dec 2018, nearly 40,000 rapes were,
pronounced in 2016 in spite of a greater consciousness on women’s protection after
the fatal gang rape of a scholar in New Delhi in 2012 that sparked nationwide protests
and brought about harder legal guidelines towards sexual abuse.

Now it is a excessive time and may be very crucial to have self-protection

Products. Many NGO’s and Government Organizations are engaging in focus camps
and teaching girls with self-protection techniques. Many startups taking this example
as a assignment and with correct goal to provide society with better sources and
device are into production and advertising of self-protection products which is each
beneficial for the needy or even profitable to the corporation as well.

Even some of the martial arts establishments are giving free education to the
workingwomen within the companies. Ministry of Women and Child welfare
Department is likewise taking projects to spread Defense Education across various
regions. Days are getting insecure and there may be a need for self-Protection. Many
humans argue that the statistical boom within the reports of crimes towards women
aren't merely the increase in crime however the frequency of reporting and figuring
out these cases has end up more. Mere growth or lower in the crimes against women
isn't count number but searching at the recorded facts human beings ought to be more
involved.

2
Types of Self-Defense

Physical

Physical protection is that the use of physical force to counter a right away threat of
violence. Such force may be either armed or unarmed. In either case, the possibilities
of success rely upon an outsized range of parameters, associated with the the severity
of the threat on one hand, however additionally on the mental and physical
preparation of the defender.

Unarmed
Many kinds of martial arts are practiced for self-defense or embody protection
techniques. Some designs train primarily for self-defense, whereas different martial
or combat sports may be effectively applied for protection. Some martial arts train a
way to break loose a knife or gun state of affairs, or a way to cut loose from a punch,
whereas others train a way to attack. To produce additional sensible protection,
several fashionable martial arts schools currently use a mix of martial arts designs and
techniques, and can usually customize self-defense training to suit individual
participants.

Armed

A wide kind of weapons will be used for self-defense. The foremost appropriate
depends on the threat given, the victim or victims, and therefore the expertise of the
defender. Legal restrictions additionally greatly influence self-defense choices.

In several situations there are legal restrictions. Whereas in some jurisdictions

firearms could also be carried overtly or hid expressly for this purpose, several
jurisdictions have tight restrictions on UN agency will own firearms, and what sorts
they’ll own. Knives, particularly those classified as switchblades may additionally

3
be controlled, as might batons, pepper spray and private stun guns and Tasers -
though some could also be legal to hold with a license or certainly professions.

Non-injurious water-based self-defense ineradicable dye-marker sprays, or ID-

marker or DNA-marker sprays linking a suspect to a criminal offense scene, would in
most places be legal to posses and carry.

Everyday objects, like flashlights, baseball bats, newspapers, keyrings with

keys, kitchen utensils and different tools, and toiletry aerosol cans together with
a lighter, can even be used as impermanent weapons for self-defense. Tie-
wraps double as an efficient restraint. Weapons like the Kubotan (pocket stick) are
engineered for simple carry and to jibe everyday objects. Ballpoint pen
knives, swordsticks, cane guns and altered umbrellas are unit similar classes of hid
self-defense weapons that serve a double purpose.

Mental
Mental self-defense is the capability to get into the proper mind-set for executing a
bodily self-protection technique. Many martial arts schools and self-defense
instructions consciousness mostly at the bodily nature of self-protection and
frequently forget about the intellectual aspect. If you are skilled inside the bodily
elements of a protective approach, but lack the intellectual sturdiness and tenacity to
execute it, you will now not be capable of carry out - particularly under duress.
Controlled environments cannot without difficulty mimic the pressure and adrenaline
unload which occurs at some stage in an attack. There is a totally real want so one can
enter the proper "warrior attitude" if one is to have a realistic threat of surviving a
probably lethal encounter. This warrior attitude is the capacity to awareness merely
on the successful outcome of a situation without turning into concerned with the
outcomes, even if they prove deadly in the dedicated pursuit of your desired final
results. The potential to move over, under, around or through any impediment is the
essence of this "in no way quit" mind-set - similar to that of the Samurai of Japan.
Self-preservation is a completely powerful motivator and it's miles critical for
ensuring that one has the mental durability and right mindset to emerge the victor in
an come upon with one or greater attackers/aggressors.

4
Other forms

Avoidance

Being aware of and heading off probably risky conditions is one beneficial technique
of self-protection. Attackers will generally pick out victims they sense they've an
advantage against, such as greater bodily length, numerical superiority or sobriety
versus intoxication. Additionally, any ambush scenario inherently places the defender
at a huge initiative downside. These elements make preventing to defeat an attacker
unlikely to be triumphant. When avoidance is impossible, one regularly has a better
risk at preventing to break out, such techniques were referred to as 'wreck away'
strategies. Understanding the 'attitude' of a capacity attacker is vital if we're to keep
away from or break out a doubtlessly lifestyles-threatening scenario.

De-escalation

Verbal Self Defense, additionally referred to as Verbal Judo or Verbal Aikido, is

described as using one's words to save you, de-increase, or cease an tried assault. It is
a manner of the usage of words as weapons or as a defend. This form of 'conflict
control' is the use of voice, tone, and frame language to calm a potentially violent
situation before violence in reality ensues. This frequently involves strategies such as
taking a time-out, and deflecting the conversation to individuals in the institution
who're much less passionately worried, or certainly entering into covered empathic
position to recognize the attacker higher. Lowering an attacker's defense and
elevating their ego is one manner to de-increase a capability violent situation.

Personal alarms

Personal alarms are a way to exercise passive self-defense. A private alarm is a small,
handheld tool that emits strong, loud, high-pitched sounds to discourage attackers due
to the fact the noise will from time to time draw the attention of passersby. Child
5
alarms can feature as locators or device alarms consisting of for triggering an alert
while a swimming pool is in use to help prevent risky situations in addition to being a
deterrent in opposition to might-be aggressors.

Self-defense education

Self-defense strategies and recommended behavior underneath the chance of violence

is systematically taught in self-defense training. Commercial self-protection training
is part of the martial arts enterprise within the wider feel, and lots of martial arts
teachers additionally supply self-defense lessons. While all martial arts education
may be argued to have some self-protection packages, self-protection publications are
marketed explicitly as being oriented toward effectiveness and optimized towards
conditions as they arise in the real world. It must no longer be presumed however that
game based structures are inadequate, because the training methods hired often
produce good conditioned fighters skilled in complete contact combating. However,
there may be a difference between Martial Arts, and Self-Defense, and consequently
as a popular principle, Martial Arts is unsuited for Self-Defense utility. There are a
big quantity of systems taught commercially, many tailor-made to the desires of
unique goal audiences (e.g. Defense in opposition to attempted rape for ladies, self-
defense for kids and young adults).

Laws regarding self-defense

 Killing in defense of a person, according to the English law, will quantity to

either justifiable or excusable murder or danger medley, as the latter is called,
consistent with the instances of the case.
 But there may be every other form of homicide that is excusable in self-
defense. There are instances wherein the necessity for self- defense arises in a
sudden quarrel wherein each parties have interaction, or as a result of the
initial provocation given with the aid of the person who has to defend himself
ultimately against an assault endangering lifestyles.

6
  The Indian Penal Code defines homicide in self-defense as a form of sizeable
right, and therefore, save and except the restrictions imposed on the right of
the Code itself, plainly the special rule of English Law as to the obligation of
chickening out will have no utility to this united states of America wherein
there's a real need for defending oneself in opposition to lethal attacks.

 The right to shield one’s personal man or woman and belongings in opposition
to the unlawful aggressions of others is a proper inherent in guy. The
obligation of shielding the character and belongings of others is a duty which
man owes to society of which he's a member and the protection of that's both
his hobby and duty. It is, indeed, a duty which flows from human sympathy.

History of Self-Defense

Self-defense has prominence since ancient years. People are using self-defense
techniques to defend themselves. Asian countries like china, japan and Thailand
are very popular in martial arts.

Major sellers of self-defense products in India

 Mace India

 Olive planet

 Safety kart

 Cobra

 Karam

 Xboom

Most Popular Self-defense gadgets in India

 Pepper Spray

 Stun gun

 Baton

7
  Safety Alarm

 Keychain knuckles

Target customers for self-defense products

 The major target for self-defense products in India will be women, especially
working women that too in the night shifts

 College students, because they are the once who are outside the house or out
of protection zone.

 Women who are being assaulted by their husband.

 Security Guards, because they use batons for having control over the extreme
situations.

 Senior citizens, who cannot exhibit physical force to protect themselves

8
CHAPTER-2

9
 CHAPTER-2

COMPANY PROFILE

XBOOM UTILITIES PRIVATE LTD.

INTRODUCTION

Xboom Utilities Private Ltd. is a startup founded in 2015 and its operating
headquarters in Bangalore and a branch in Delhi, the capital of India. The company
believes that self-defense is an important aspect of life, hence Xboom is born which
offers a variety of self-defense and safety products. The company started with the
primary motive to secure the women of our country by simple and effective products.
It’s first product in the line was advanced pepper spray which became popular and
widely accepted. After the success of it’s first product it introduced various other self-
defense products. In 2017 it launched a range of products in the category of premise
security and GPS trackers.

The company offers products for sale in both online and offline
mediums, and are also available in amazon. The company is also focusing on Global
Positioning Systems, Audio and Video surveillance systems, Door security systems
and Gas safety devices. The company CEO’s aim is to make a safer society, he feels
that life is the one and only precious gift that one can have and ensuring safety and
security must be our number1 priority.

THE COMPANY IS INTO THE FOLLOWING AREAS:

 Women safety products

 Child safety products
 GPS Trackers
 Anti-theft Products
 Shutter and door security products

10
VISION AND MISSION STATEMENTS
VISION

“To make a remarkable improvement in the safety scenario of the society.”

MISSION

“To strive with endless passion & dedication to provide innovative safety

Products which help in ensuring safety independently.”

LIST OF THE PRODUCTS MARKETED AND SOLD BY XBOOM

UTILITIES PRIVATE LTD.

 STUN GUN
 BATON
 PEPPER SPRAY
 ARMY KNIFE
 TACTICAL PEN
 MULTI FUNCTIONAL HAND TOOL KIT
 NANCHUCKS
 KEYCHAIN KNUCKLES
 METAL COMBAT KNIFE PROTECTOR
 HUNTING SLINGSHOTS
 PERSONAL SAFETY KEYCHAIN ALARM
 RING KNUCKLES
 ARM SHIELDS

11
COMPETITORS

There are five major competitors for xboom:

1. Mace India
2. Olive Planet
3. Safety kart
4. Cobra
5. Karam

SWOT ANALYSIS OF XBOOM UTILITIES

PRIVATE LTD.
STRENGTHS:

 Good intention and business for a cause.

 Continuous Innovation of the products.
 Bringing new products to the line.
 Products will be customize according to the customer needs.
 Products are available in both online and offline platforms.

WEAKNESS:

 Limited Promotions.
 Less focus on expansion.
 No proper skilled and permanent staff to carry on the activities.
 Improper work culture.
 No clarity on day to day actions.

OPPORTUNITIES:

 Company can tie-up with corporates and can help them with
employee safety & security.
 Can acquire more customers by concentrating on educational
institutions where there will be more female students and staff.

12
  There is a good scope to associate with security agencies and provide
them with all necessary Equipment.
 Can concentrate on equipping jewelry merchants with good security
and safety items.

THREATS:

 Threat from new entrants.

 Large number of existing competitors.
 Increasing number of new entrants.
 Lack of awareness among the people regarding self-defense
products.
 Threat from substitutes or alternatives.
 Change in buying behavior of the customers.

13
CHAPTER-3

14
 CHAPTER-3

RESEARCH METHODOLOGY
LITERATURE REVIEW

Literature review is an important step in any research study, and helps in building a
strong base for presenting any study. The literature published in the area helps in
avoiding duplicate research and confirms the steps carried out in research. Literature
review is an analysis of contributions made by others like authors, researchers,
experts including technical specialists. It is a presentation of growth and development
of literature in a particular field over a period, which is useful for the development of
the study. It suggests ideas based on the concepts developed by others. The very
purpose of a literature review is to understand the experimented methods, techniques
and skills of a phenomenon and its procedural presentation. This is believed to guide
the researcher to formulate and identify the objectives, hypothesis, methods for
collection and analysis of data. Literature review enables the researcher to restructure,
reorganize and recast the presentation in the light of work done at various levels.
Therefore, a literature review is considered as an integral part of research studies.

Hollander, J.A. (2014). “Does self-defense training prevent sexual violence

against women?” Violence Against Women 20(3): 252-269.
Self-defense classes are offered across the nation as a strategy for reducing women’s
vulnerability to sexual assault. Yet there has been little systematic research assessing
the effectiveness of these classes. In this article, I use data from a mixed methods
study of a 10-week, university-based, feminist self-defense class to examine the
effectiveness of self-defense training over a 1-year follow-up period. My analyses
indicate that women who participate in self-defense training are less likely to
experience sexual assault and are more confident in their ability to effectively resist
assault than similar women who have not taken such a class.
Orchowski, L. M., C. A. Gidycz, et al. (2008). “Evaluation of a sexual assault risk
reduction and self-defense program: A prospective analysis of a revised

15
protocol.” Psychology of Women Quarterly 32(2): 204-218.
The current study extends the development and evaluation of an existing and
previously evaluated sexual assault risk reduction program with a self- defense
component for college women ( N= 300). The program protocol was revised to
address psychological barriers to responding assertively to risky dating situations, and
a placebo-control group was utilized rather than a wait- list control group. Relative to
the placebo-control group, the program was effective in increasing levels of self-
protective behaviors, self-efficacy in resisting against potential attackers, and use of
assertive sexual communication over a 4-month interim. Results also suggested
reduction of incidence of rape among program participants over the 2-month follow-
up. Implications for future development and evaluation of sexual assault risk
reduction programming are presented.
Mickenberg, K. (2008). Broad Attack. Psychology Today, Sussex Publishers
Inc. 41: 22-22.
An interview with Lana Stefanac, the four-time PanAm Gold Medalist in mixed
martial arts, is presented. Asked whom she coaches, she answers that she has a human
resource person, a nurse, a couple of doctors, a pornography star and a famous
person’s daughter. She explains that the phrase “win by submission,” means when
you got a person in a position where you could break his or her arm. She points out
that she is not a violent person.
Livingston, J. A., M. Testa, et al. (2007). “The reciprocal relationship between
sexual victimization and sexual assertiveness.” Violence Against Women 13(3):
298-313.
Low sexual assertiveness has been proposed as a possible mechanism through which
sexual revictimization occurs, yet evidence for this has been mixed. In this study,
prospective path analysis was used to examine the relationship between sexual refusal
assertiveness and sexual victimization over time among a community sample of
women. Results provide support for a reciprocal relationship, with historical
victimization predicting low sexual assertiveness and low sexual assertiveness
predicting subsequent victimization. The effect of recent sexual victimization on
subsequent sexual assertiveness also was replicated prospectively. These findings

16
suggest that strengthening sexual assertiveness may help reduce vulnerability to
future victimization.
Fisher, B. S., L. E. Daigle, et al. (2007). “Assessing the efficacy of the protective
action: Completion nexus for sexual victimizations.” Violence and Victims 22:
18-42.
Research has shown that protective actions are often used by rape victims, and some
actions, namely, forceful physical resistance, are more effective in preventing a
completed rape than other types of actions, such as nonforceful verbal resistance. The
research is less clear, however, on the extent to which women who are victims of
nonrape sexual victimization use protective measures and on the effectiveness of
these actions. There is also uncertainty on the nature of the relationship between
different types of protective actions, contextual characteristics, and the likelihood of
completion of nonrape sexual victimization incidents. To investigate these issues, we
used data from a national-level study of 4,446 female college students. Our results
indicate that the use of protective action varied across type of sexual victimization
and that the effectiveness of these actions on reducing the risk of a completed act is
differentially related to type of sexual victimization. The findings suggest the need for
sexual victimization prevention and education programs to include information
regarding the efficacy of protective actions in both rape and nonrape incidents.

STATEMENT OF PROBLEM

We have heard and witnessed many incidents like sexual harassment, live robberies
and physical assaults in recent years. Due to such type of incidents corporate
employees are feeling unsecured while going alone late in the night and anywhere for
that matter, so there is a need to control these type of incidents. The main intention of
this study is to know the corporates expectations for providing safety and security to
their employees.

17
OBJECTIVES OF THE STUDY

 To know the requirement of corporates for self-defense products.

 To understand drawbacks of existing products.
 To suggest product customization for xboom utilities private ltd.

SCOPE OF THE STUDY

 The study is conducted to know the expectations of corporates so there is a lot

of chance in future to do business
 The study helps in knowing the assault and robbery rate on the corporate
employees

RESEARCH METHODOLOGY

The report has been prepared based on information collected from various sources to
achieve the objectives of the project. Descriptive research is the best method to
achieve the objective and collection of Questionnaires. A Questionnaire was designed
which was gathering new ideas to determine and bind out solution to the problems.

DESCRIPTIVE RESEARCH

Descriptive research is a method to describe the characteristics of population and used

to describe the present trends, beliefs, attitudes of the population. It is a best method
for the research methodology for a project.

DATA SOURCE

Project research included gathering Primary Data and Secondary Data.

PRIMARY DATA

Primary data is the most crucial to collect the data so as to know the concerned
corporate peoples view and expectations about self-defense products for in-house
distribution. Primary data is a fresh and collected by taking feedback from concerned
corporate people, which involved Questionnaire Method to collect the adequate data.

18
SECONDARY DATA

Secondary data are those, which have already been collected by someone else passed
through statistical process. Secondary data has been taken from internet, company
websites & news articles.

RESEARCH APPROACH

SURVEY METHOD

The research approach, which I have used is Survey method which is widely used
method for data collection and best suited for a descriptive type of research. This
research approach is common method of collecting primary method. Survey method
can provide data on attitudes, feelings, beliefs, behavior, knowledge and other
descriptive items. The survey research approach must be concerned with sampling,
Questionnaire design and Data analysis.

QUESTIONNAIRE METHOD

A questionnaire method is simply a formalized set of questions for gathering

information. A questionnaire was developed for the survey and which can be
structured type.

SAMPLING DESIGN

Sampling is process of collecting information from the elements of large population it

will be very expensive. It will be cheaper and easy to collect information from a
sample plan of the population. A data sample is a set of data collected from a selected
population by a valid statistical procedure.

SAMPLE SIZE

As my research is both primary research and secondary research. My sample size

were 50 corporate professionals of various companies to filling up the Questionnaire
(Primary Research).

19
SAMPLE METHOD

In my research process, I have chosen Probability Sampling which involves simple

random sampling.

LIMITATIONS OF THE STUDY

 The limit of the study is up to 50 samples, it does not exceed more than that.
 The population of the study is large, so it is not possible to take entire
responses, which is a burden and expensive task.

CHAPTER SCHEME

 Chapter-1 : Introduction
 Chapter-2 : Company Profile
 Chapter-3 : Research Methodology
 Chapter-4 : Data analysis and interpretation
 Chapter-5 : Findings and Suggestions

20
CHAPTER-4

21
 CHAPTER-4

DATA ANLAYSIS AND INTERPRETATION

DATA COLLECTION

The data was collected by primary data from the respondents and necessarily were to
be corporate professionals. The survey was done with a sample size of 50
respondents. The respondents were questioned on different aspects of self-defense
products.

ANALYSIS AND INTERPRETATION

Once the data has been collected by Questionnaire and received responses, next step
is to analyze and interpret the data with a view to finding at empirical solution. The
data analysis for the research was done quantitatively with a help of Descriptive
research. Data analysis is the backbone of primary data or secondary data. Analyzing
the data is very intensive and there are various tools of data analysis that helps to
interpret the data into final results.

22
1. WHAT PERCENTAGE OF EMPLOYEES IN YOUR
ORGANISATION ARE FEMALES?

Table-1

Percentage of females in organization Percentage

41%-60% 50%
21%-60% 44%
0%-20% 4%
Above 61% 2%
Graph-1

Interpretation:

The above pie chart is showing that the organizations having 41%-60% of
female employees are 50%, 21%-40% female employees are 44%, 0%-20%
female employees are 4%, above 61% are 2%. In 50% of the organizations 41%-
60% of the employees are women.

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 2. WHETHER ANY OF YOUR EMPLOYEES HAVE BAD
EXPERIENCES OF SEXUAL HARASSMENT AND LIVE
ROBBERIES LIKE CHAIN SNATCHING?

Table-2

YES 34%
NO 18%
MAY BE 48%

Graph-2

INTERPRETATION:

In the above pie chart there are 48% of the organizations where the employees of
that organizations are sexually harassed and undergone through live robberies like
chain snatching, and there are 34% of the organizations where the employees
might be or might not have faced these kind of situations, and 18% of the
organizations employees didn’t face these type of situations.

24
3. WHO HAVE UNDERGONE THROUGH SUCH BAD
EXPERIENCES?

Table-3

MALES 4.3%
FEMALES 80.4%
BOTH 6.5%
OTHERS 8.7%

Graph-3

INTERPRETETION:

In the above pie chart 4.3% males have faced such bad and bitter experiences, and
80.4 % of women in the organizations faced these experiences and they both
together comprising to 6.5%, and 8.7% are none of them faced those experiences.
Here majorly we can see that women are in majority.

25
4. WHICH AGE GROUP OF EMPLOYEES HAVE UNDERGONE
THROUGH SUCH BAD EXPERIENCES?

Table-4

15-18 2.3%
19-30 86.4%
31-50 11.4%
51 AND ABOVE 0

Graph-4

INTERPRETATION:

In the above pie chart we can observe that 86.4% of the age group of 19-30 are
getting into these type of situations, and 11.4% of age group are 31-50 and 2.3%
are under 15-18 age group. Here we can observe that majority of employees under
19-30 age group are been facing the problems.

26
 5. ARE YOU AWARE OF SELF-DEFENCE PRODUCTS?

Table-5

FULLY AWARE 28.6%

SLIGHTLY AWARE 46.9%
NOT AWARE 24.5%

Graph-5

INTERPRETATION:

In the above pie chart we can observe that 28.6% of the concerned respondents are
FULLY AWARE of self-defense products, and 46.9% of respondents are SLIGHTLY
AWARE of self-defense products, and finally 24.5% of respondents are NOT
AWARE of self-defense products.

27
 6. DO EMPLOYEES IN YOUR ORGANISATION USE SELF-
DEFENCE PRODUCTS?

Table-6

YES 28.6%
MAY BE 57.1%
NO 14.3%

Graph-6

INTERPRETATION:

From the above pie chart we can observe that in 28.6% of the organizations the
employees are using self-defense products, in 57% of the organizations employees
might or might not be using self-defense products. And 14.3% of the organizations
employees are not using the self-defense products.

28
7. WHO ARE USING SELF-DEFENCE PRODUCTS?

Table-7

MALES 4.1%
FEMALES 71.4%
OTHERS 4.1%
NONE 20.4%

Graph-7

INTERPRETATION:

In the above pie chart we can observe that in 4.1% of the organizations males are
self-defense products, and in 71.4% of the organizations females are using self-
defense products, in 4.1% of the organizations others are also using self-defense
products, and in 20.4% of the organizations no one are using self-defense
products.

29
 8. WHICH AGE GROUP IS USING THE PRODUCTS?

Table-8

15-18 0%
19-30 95.2%
31-50 4.8%
51 AND ABOVE 0%

Graph-8

INTERPRETATION:

In the above pie chart we can observe that in 4.8% of organizations the employees
under age group 31-50 are using self-defense products, and in 95.2% of the
organizations the employees under age group of 19-30 are using the self-defense
products.

30
 9. WHAT TYPE OF SELF-DEFENCE PRODUCTS ARE BEING
USED?

Table-9

PEPPER SPRAY 53.2%

ELECTRIC SHOCK GADGET 12.8%
BATON 6.4%
OTHERS 27.7%
Graph-9

INTERPRETATION:

In the above pie chart we can observe that in 53.2% of the organizations the
employees are using pepper sprays, and in 12.8% of the organizations the employees
are using electric shock gadget, in 6.4% of the organizations the employees are using
batons, and in 27.7% of the organizations the employees are using other self-defense
products.

31
 10.WOULD YOU LIKE TO EQUIP YOUR EMPLOYEES WITH
SELF-DEFENCE PRODUCTS?

Table-10

YES 28.6%
MAY BE 51%
NO 20.4%

Graph-10

INTERPRETATION:

In the above pie chart we can observe that 28.6% of the organizations are willing to
purchase self-defense products, 51% of the organizations are not sure about
purchasing self-defense products, and 20.4% of the organization are not willing to
purchase self-defense products.

32
11.WHAT TYPE OF PRODUCTS DO YOU NEED?

Table-11

PEPPER SPRAY 61.2%

ELECTRIC SHOCK GADGET 36.7%
BATONS 22.4%
OTHERS 24.5%
NONE 20.4%
Graph-11

INTERPRETATION:

From the above bar chart we can observe that 61.2% of the organizations are
willing to purchase pepper sprays, 36.7% of the organizations are willing to
purchase electric shock gadgets, 22.4% of the organizations are willing to
purchase batons, 24.5% of the organizations are willing to purchase other
products, and 20.4% of the organizations are not at all willing to purchase any of
the self-defense products.

33
12.DO YOU NEED ANY CUSTOMISATION TO THE
PRODUCTS?

Table-12

YES 24.5%
MAY BE 40.8%
NO 34.7%

Graph-12

INTERPRETATION:

In the above pie chart we can observe that 24.5% of the organizations are in need
of customization and 40.8% of the organizations are not sure about customization
and 34.7% of the organizations are not in need of product customization.

34
13.WHAT INFLUENCES YOU IN PURCHASING THESE
PRODUCTS?

Table-13

SAFETY OF EMPLOYEES 26.5%

PRICE OF THE PRODUCTS 6.1%
SAFETY OF EMPLOYEES AND 44.9%
PRICE OF THE PRODUCTS
OTHERS 0%
NONE 22.4%
Graph-13

INTERPRETATION:

In the above pie chart we can observe that 26.5% of the organizations are
influenced by safety of the employees to purchase self-defense products, 6.1% of
the organizations are influenced by price of the products, 44.9% of the
organizations are influenced by both safety of the employees and price of the
products, and 22% of the organizations are influenced by other factors

35
 14.WHAT ARE YOUR EXPECTATIONS ABOUT SELF-
DEFENCE PRODUCTS?

Table-14

LESS PRICE 29.5%

SAFETY 81.8%
EASE OF USE 43.2%
HANDY 4.5%
OTHERS 15.9%
Graph-14

INTERPRETATION:

In the above bar chart we can observe that 29.5% of the organizations are expecting
less price from self-defense products, 81.8% of the organizations are expecting safety,
43.2% are expecting ease of use or user friendly, 4.5% of the organizations are
expecting handy nature of products, and 15.9% of organizations are expecting other
features of self-defense products.

36
15.WOULD YOU LIKE TO TEST SOME SAMPLES?

Table-15

YES 79.2%
NO 20.8%

Graph-15

INTERPRETATION:

From the above pie chart we can observe that 79.2% of the organizations are
willing to have test samples, and 20.8% of the organizations are not willing to
have test samples.

37
CHAPTER-5

38
 CHAPTER-5

FINDINGS AND SUGGESTIONS

FINDINGS:

 In many of the organizations females are 50% and above

 In many organizations most of the females are being harassed or robbed
 The main age group of females being threatened is 19-30
 Many organizations are willing to provide their employees with self-defense
products.
 In most of the organizations safety is the factor which is influencing
organizations to buy self-defense products
 Majority of the organizations are willing to have test samples.

SUGGESTIONS:

 Xboom must visit the corporate companies and give them demos and test
samples
 Ask their requirements
 Do product customization according to their needs
 Offer reasonable price

CONCLUSION

In present years, the assault rate on women is gradually increasing in spite of strict
laws, in this study the main concentration is laid on corporate employees and the
assaults that they faced and the corporates expectations towards self-defense
products. There is a need to protect oneself from assaults for which, this project
would be helpful for both corporate employees and xboom utilities private ltd.

39
BIBLIOGRAPHY

 Xboom utilities private ltd. https://www.xboom.in/

 Indian express article. https://indianexpress.com/article/india/executives-to-
maids-women-across-india-face-the-dangers-of-sexual-violence-and-
harassment-5233583/
 Prevent connect http://wiki.preventconnect.org/self-defense-research/
 Research gate
https://www.researchgate.net/publication/301318587_The_importance_of_sel
f-defense_training_for_sexual_violence_prevention
 Shodhganga
http://shodhganga.inflibnet.ac.in/bitstream/10603/106165/7/07_chapter%202.
pdf
 India Lawyers Article
https://indialawyers.wordpress.com/2010/01/17/supreme-court-lays-down-
guidelines-for-right-of-private-defence-for-citizens/

……

40
APPENDIX:

1. Name
2. Designation
3. Company
4. Contact
5. What percentage of employees in your organization are females?
 0%-20%
 21%-40%
 41%-60%
 Above 61%
6. Whether any of your employees have bad experiences of sexual harassment
and live robberies like chain snatching?
 Yes
 May be
 No
7. Who have undergone through such bad experiences?
 Males
 Females
 Both
 Others
8. Which age group of employees have undergone through such bad
experiences?
 15-18
 19-30
 31-50
 51 and above
9. Are you aware of self-defense products?
 Fully aware
 Slightly aware
 Not aware

41
10. Do employees in your organization use self-defense products?
 Yes
 May be
 No
11. Who are using self-defense products?
 Males
 Females
 Others
 None
12. Which age group is using the products?
 15-18
 19-30
 31-50
 51 and above
13. What type of self-defense products are being used?
 Pepper spray
 Electric shock gadget
 Baton
 Others
14. Would you like to equip your employees with self-defense products?
 Yes
 May be
 No
15. What type of products do you need?
 Pepper spray
 Electric shock gadget
 Batons
 Others
 None
16. Do you need any customization to the products?

42
  Yes
 May be
 No
17. What influences you in purchasing these products?
 Safety of employees
 Price of the products
 Safety of employees and price of the products
 Others
 None
18. What are your expectations about self-defense products?
 Less price
 Safety
 Ease of use
 Handy
 Others
19. Would you like to test some samples?
 Yes
 No
20. Suggestions if any?

43