BUDGET REPORT

Author: alis Sepulveda

MARKET MANAGEMENT
Sign
2018
 BUDGET REPORT

2.

 Balance Sheet: It reflects the structure of a company and has information

regarding a company’s assets, liabilities and available capital. This
information is presented at the end of a reporting period or on an annual basis.
 Hoja de balance: Refleja la estructura de una empresa y tiene información
sobre los activos, pasivos y capital disponible de una empresa esta
información se presenta al final del periodo de presentación de informes o
anualmente.
 Cash Flow Statement: It indicates cash Flow changes (inflows and outflows)
over a particular period of time.
 Estado de flujo de efectivo: Indica los cambios de flujo de caja (entradas y
salidas) durante un periodo de tiempo particular.
 Creditors: Need an assurance that loans granted to a business and interests
on those loans Will be paid on time.
 Acreedores: Necesita una garantía de que los préstamos otorgados a una
empresa e intereses sobre esos préstamos se pagaran a tiempo.
 Financial analysts: Use information to provide services to clients (investors,
credit agencies).
 Analistas financieros: Utilizar información para proporcionar servicios a
clientes (inversores), agencias de créditos.
 Financial indicator or ratio: Is a relative magnitude of two numbers selected
from the financial statements of a company. As the financial statements
themselves, it is used by administrators or project stakeholders to interpret
and evaluate financial performance.
 Indicador financiero o razón: Es una magnitud relativa de dos números
seleccionados de los estados financieros de una empresa. Como los estados
financieros en si mismos, los administradores o partes interesadas del
proyecto lo utilizan para interpretar y evaluar el desempeño financiero.
 Government Institutions: Use information to allocate resources for
statistical purposes.
 Instituciones Gubernamentales: Utilizan información para asignar recursos
con fines estadísticos.
 Income statement: It reflects the results of a company’s operation in terms
of incomes, expenses, profits and losses over a year or particular period of
time of a Project.
 Estado de Resultados: Refleja los resultados de la operación de una
compañía en términos de ingresos, gastos, ganancias y pérdidas durante un
año o un periodo de tiempo particular de un proyecto.
 Management: Responsible for day to day business management. Need
information on financial situation of business, current and expected situation
in the future.
 Administración: Responsable de la gestion empresarial diaria. Necesita
información sobre la situación financiera de las empresas, es decir, la
situación actual y la esperada en el futuro.
 Price: In general, it’s the value given in Exchange for transfer of ownership
as it’s the essence of Commercial transactions. Three main parties take part in
the process: the buyer, the seller and the competition.
 Precio: En general, es el valor otorgado a cambio de la transferencia de
propiedad, ya que es la esencia de las transacciones comerciales. Allí, los
principales participantes participan en el proceso: El comprador, el vendedor,
y la competencia.
 Public: Businesses are part of the public. They contribute to local economy,
employment, usage of local resources and environmental preservation.
Information here is used to evaluate such contribution.
 Publico: Las empresas son parte del público. Contribuyen en la economía
local, el empleo, el uso de los recursos locales y la preservación del medio
ambiente. La información aquí se usa para evaluar dicha contribución.
 Sales Budget: Is the first input a company needs to estimate incomes, costs,
expenses and generally, all the elements that make up the financial
statements.
 Presupuesto de Ventas: Es la primera entrada que una empresa necesita
para estimar los ingresos, costos, gastos y en general, todos los elementos
que componen los estados financieros.
 Sales Forecasting: Is also a procedure a lot companies use to set their goals
and organize their operating plans.
 Pronóstico de Ventas: También es un procedimiento que utilizan muchas
empresas para establecer sus objetivos y organizan sus planes operativos.
 Share holder: Use information to assess performance of the management.
 Accionistas: Utilizan información para evaluar el rendimiento de la gestión.
 Taxation authorities: Use information for assessment of taxes, including
sales tax.
 Autoridades Fiscales: Utilizan información para la evaluación de impuestos,
incluido el impuesto de ventas.
 Trade partners: Suppliers selling goods need information on security of their
sales and payments. Customers buying goods need information on security
and stability of their purchases.
 Socios Comerciales: Los proveedores que venden bienes necesitan
información sobre la seguridad de sus ventas y pagos. Los clientes que
compran productos necesitan información sobre seguridad y estabilidad de
sus compras.
3.
1. Financial statement
2. Sales Forecasting
3. Price
4. Sales Budget
5. Financial Indicator

1. Price is the first and more relevant component of the classic “4 Ps” of marketing.
2. Sales budget is the first input a company needs to estimate incomes, costs,
expenses and generally, all the elements that make un the financial statements. Of
the classic “4 Ps” of marketing.
3. Financial statement provides information on a business current financial situation,
performance and changes in its financial position to a wide range of users, in order
to support and guide management decision-making.
4. Sales Forecasting are used by administrators or project stakeholders to interpret
and evaluate financial performance.
5. Financial Indicator is a procedure a lot of companies use to set their goals and
organize their operation plans.
4.
Mr. pacheco: Good morning, Mr. Ramirez and Mrs. Sanchez, today in our meeting we
are going to plan the sales budget report of our company.
Mr. rivas: Good morning, Mr. Olaya, if we are going to do it since we have 2 weeks to
complete it and deliver it.
Mrs. Sanchez: how is the sales budget report prepared?
Mr. pacheco: The first thing we must do is to know that it is a sales budget.
Mr. rivas: Yes, a sales budget is the first entry that the company needs to estimate the
income, expenses, costs and in general all the elements that make up the company's
financial statements.
Mrs. Sanchez: So, this document is vital as it will guide our company to make precise
decisions about marketing strategies, sales monitoring.
Mr. Pacheco: If the price also influences, since it is the essence of the company's
commercial transactions.
Mr. rivas: The buyers, the seller and the competition in the price also influence.
Mrs. Sanchez: So, we need to analyze the proposals of other competitors, we must also
ask ourselves whether the price chosen by the clients will pay for it or not.
Mr. pacheco: We must make the budget in account to expenses such as posters, sale price
per box, individual.
Mr. rivas: Yes, we must also keep a financial statement such as balance sheet, income
statement and statement of cash flow.
Mrs. Sanchez: So, what I understand the objective of the financial statements is to provide
information about the current financial position of a company, the performance and the
changes they have.
Mr. pacheco: Yes, we must also look at the fact that shareholders, administrators, business
partners, creditors, tax authorities and financial analysts and the public have a lot to do with
our budget.
Mr. rivas: As we know the indicators of financial performance is grouped into: use,
profitability, liquidity, you can use several programs to create and analyze financial
statements.
Mrs. Sanchez: How we review the profitability and success of our business depends on how
wisely we plan all the activities of our company.
Mr. pacheco: Yes, we also remember that the sales budget is essential for all companies,
even for the smallest companies, because it is the basis for making accurate financial
decisions and a good planning process.
Mr. rivas: Since we finished analyzing how the sales budget is made, now we can discuss it
with the other members of the company.
Mrs. Sanchez: Yes, gentlemen thank you for all the information, we can now make our report
and present it.
Mr. pacheco: Thank you for coming to the meeting, gentlemen.
Mr. rivas: You're welcome gentlemen, it was a very lucrative meeting