Evidencia 6:

Segmentation “Describing Potential Clients”

Luis Alberto Espitia Nerio

Fase de planeación
Actividad de Aprendizaje 3

SERVICIO NACIONAL DE APRENDIZAJE SENA

Negociación internacional

Soacha ¨Cundinamarca¨ 2019.

 1. Resuelva en inglés las preguntas que se le presentan a
continuación:

 Where do you usually buy your cleaning products?

I buy my cleaning products in stores D1.
 Do you consider yourself as a neat person? Why?
Yes, because I am a person of good thoughts and I fulfill all my duties to
keep everything in good order.
 Do you feel satisfied with the cleaning products you buy? Why?
No, because the products I use do not completely comply with my
cleaning prospects, it is necessary to complement them with another
class of products.
 What kind of cleaning product would you like it to be improved?
Why?
The DERSA powder soap for washing clothes, because it is not of very
good quality to disperse very well the clothes which I wish to wash.
 Mention 5 cleaning product brands you consider as the best ones

 Ariel.
 Jabón Rey.
 Colgate.
 Clorox.
 Fabuloso.

 Which are the most important aspects to be taken into account to

choose a cleaning product brand?
The most important thing when choosing the brand of a specific product
is the efficiency in the compliance of the use which you will give it, also
to look at the composition of the products for a better use of it and also
the type of product which you want to use depending on the actions that
you grant and that meet all your expectations.
  Imagine you are promoting a new product. Describe it and write in
ten lines the reasons to convince your potential clients to buy your
product.

Today we come to offer the new and innovative product for daily use,
the new rechargeable toothbrush which gives you more ease and saves
time just by pressing a special button which makes the creams come out
of the cells of the brush and thus do not have the need to be squeezing
the tubes of the creams you can see the point at which the cream is
about to end and you just have to recharge the toothbrush which will last
more than 15 days for your food and not have the problem of looking for
the cream look for the brush and lose time, just enter your bathroom
push a button and start and enjoy a good cleaning to start the day with
a wonderful and beautiful smile.

2. Describa en inglés el tipo de población a la que pretende

proyectar el producto o servicio, de acuerdo con el país ya
selección.

To the population that does not have enough time available to perform
their personal duties for their work, such as the population of China, that
population maintains a daily work which requires the largest amount of
time to dedicate to their work and have a greater efficiency and
performance for the fulfillment of your work with my product that is in
tooth brush rechargeable would save much time in cleaning their teeth
and thus be able to generate more time for their work.
 3. En base a la población descrita con anterioridad elabore
una encuesta en inglés para ser aplicada a esta población.

Encuesta

First name: ___________________

Age: ___________
Occupation: __________________
Sex: ______________

1. Do you usually use the toothbrush?

A. YES
B. NO
2. Do you travel with your toothbrush to your place of work?
A. YES
B. NO
3. If there is a toothbrush with integrated toothpaste that at the push of
a button, it will provide sufficient paste to the bristles automatically.
Would you buy it?
A. YES
B. NO
4. Do you usually brush your teeth outside the home?
A. YES
B. NO
5. Do you feel comfortable with the brand of your usual toothbrush?
A. YES
B. NO
6. Would you like to have a different toothbrush, economical, easy to
handle and be able to carry around?
A. YES
B. NO
7. Would you like the "Rechargeable Brush" to have better brushing
specifications?
A. YES
B. NO
8. Do you use more than one toothbrush in your daily life?
A. YES
B. NO
9. Do you choose your own toothbrush?
A. YES
B. NO
10. Would you be interested in receiving more information about the
toothbrush?
A. YES
B. NO