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A new voice
in the
WHAT’S INSIDE
air
All in the spirit of
building an efficient
RAYMUNDO DE VERA:
Rallying his new team
Team Yellow
bags PDI bowling
(EPA) team Page 3 to success Page 5 championship Page 12
A new voice in the air
(From page 1)
T hey walked around blindfolded, assistant supervisor Mary Ann Ayos, held
fell on their backs and got their team-building activity on Aug. 7-8
drenched in water—all in the at the eartHaven Eco-Community in San into two teams: iTeam and
spirit of team building. Mateo, Rizal. Kickass. Both had their own
PDI’s editorial production The 20 participants were divided unique cheers—one even inspired by
a Justin Bieber song—and were tasked
to complete a series of challenges.
Teams were given corresponding scores
at the end of each challenge.
First was the Teamwork Walk,
wherein teams did a synchronized
walk by strapping on their feet a heavy,
wooden plank. Designed to test a
group’s coordination, teams had to walk
in perfect timing to reach the finish
line and return to the starting point to
complete the task.
The Trust Fall had some EPAs
fall on their backs, blindfolded and
hands tied, from a platform around
“Newbies Sasha Lim Uy and Cake Evange-
lista doing the Blind Man’s Trail.” six feet high, while the others waited at
the bottom to catch him or her. Blind
Man’s Trail, another blindfold challenge,
Editorial production assistants with supervisor National Editor Jun Bandayrel (extreme left) and
assistant supervisor Mary Ann Ayos (center, in black). (Front row, from left) Emman Cena, Tere Cruz, focused on the group’s ability to guide
Sasha Lim Uy, Tash Verayo, Jaymee Gamil, Peps Mangunay, Annelle Tayao, Vanessa Hidalgo, their “disabled” partner through a path
Penny Endozo, Rissa Camongol and Fran Katigbak; (Back) Jun Veloira, Irene Perez, Cris Tamolang,
Joel Paradeza, Cake Evangelista, Erika Sauler and Senen Bravo. (Top photos, clockwise) iTeam
with just spoken instructions.
doing the Teamwork Walk, Irene Perez carefully avoids touching the rope in Spider’s Web, and Peps Last two events were the Spider
Mangunay braces herself for the Trust Fall. Web (wherein teams, under time
pressure, had to pass between gaps of
a giant rope web) and Filling the Pail
(using a holed palanggana or basin,
teams had to scoop water out of a drum
on one end, pass it along and fill a small
bucket at the other end). The tasks
tested the EPAs’ sensitivity and work
efficiency, respectively.
Team Kickass was the overall
champion, having won the Teamwork
Walk, Filling the Pail and Spider Web.
3
The winning entries in Junior Inquirer’s poster-making contest
with the theme “A Smoke-Free World.”
‘Junior Inquirer
celebrated its 15th
By Vanessa Hidalgo
h y e a r
e s 1 5 t
anniversary with a
e b r a t r k id s
JI cel ctivities fo
contest for children
Shek
aimed at unleashing
f u n a College;
with
their creativity and Kathleen Alissa D. Jayme,
11, PAREF Woodrose; Raphael Philip M.
discovering new talent Each entry Chua, 11, Xavier School; Hannah A. Esteves, 12,
Miriam College Grade School; Vren S. Protacio,
was required to be
and to promote the habit placed in a ¼-sized illustration 9, Sta. Ana, Manila; Ma. Angelica I. Mariano, 11,
board using any form of media. The winners’ St. Paul College, Pasig; Maria Isabel B. Ilagan, 12,
of reading in kids’ posters from 15 kids were then featured in an Parañaque City; Veronica Gayle Tiu Tangcueco,
exhibit at Museo Pambata last Aug. 28. 12, Binondo, Manila; William Joseph E. Buhayo,
What a way to mark its A Read-Along Session was also held on the 12, Elizabeth Seton School; Jamia Mei Tolentino,
15th anniversary. same day of the exhibit. The featured reader 12, St. Stephen’s High School; Raymond Xavier
Junior Inquirer recently celebrated its was the magician Alakim who read the story “Si R. Mercado, Grade 5, St. Paul College of
15th year with a contest for children aimed at Daddy at Ang Usok.” The Sophia School Teachers Bocaue, and; Noelle Garalde, 12, St. Theresa’s
unleashing their creativity and discovering new also read a story on the ill-effects of smoking to College Quezon City.
talent and a Read-Along Session intended to the bodily organs. Inquirer associate editor Abel Ulanday,
promote the habit of reading in kids. The winners included Nicole R. Gomez, graphic artist Stephanie Semila, and lawyer Jam
First, it launched its anti-smoking campaign 12, Miriam College Grade School; Wilfed Jacob were the judges for the said contest.
with a poster-making contest. With the theme “A Ang Chan, 9, Ednas School, Dagupan City, The event was sponsored by Framework
smoke-free world,” more than 300 children aged Pangasinan, and; Ana Jacintha Jimenez, 8, Convention on Tobacco Control Alliance
seven to 12 from various schools nationwide Miriam College Grade School. Other winners Philippines, Purefoods, Magnolia, National Book
along with all JI Club members participated. were Andrew Brandon L. Ong, 11, Chiang Kai Store and Inquirer.net.
4
By Kristine Felisse Mangunay
success
facilitator of team-building activities and advertising-
related events in other organizations, it isn’t any
wonder that Raymund has clinched one of the most
sensitive jobs in the newspaper company.
to
“The opportunity to contribute...was a challenge
difficult to pass up. Likewise, it’s a great responsibility
to be part of an organization that belongs to the media
industry, one that has a tremendous impact on the lives
of Filipinos,” he said.
Although De Vera is up to his neck with work,
the economics and marketing graduate still makes it
a point to mingle with his fellow employees. In fact,
Raymund graced the bowling tournament opening
ceremonies recently and was a witness to what
he referred to as “camaraderie” among Inquirer
employees.
Events like this and his good relationship with his
co-workers, he said, largely facilitate his adjustment to
his new surroundings.
What of the bowling results? What did he think of
them?
Suffice it to say that I am proud to be in the same
department as one of the leading female bowlers, he
said.
As to who that is, well, I guess we are going to
have to leave it at that.
5
“From HR
from a
development
to employee
new kid
and labor
relations—
(these are the)
on the block
experiences
I bring from
the technical
industries I
have been
with.”
6
BUSINESS DEVELOPMENT OFFICERS
W hile PDI’s business development officers are busy manning their areas of circulation,
there is one diligent employee who serves as overall supervisor of this tedious
operation: Edwin “Edsac” Sacramed, the head of circulation sales.
Edsac, as he is fondly called by colleagues, joined PDI in April 2006 as newspaper
distribution officer. The following year he was promoted to area manager for circulation. He
became sales manager for circulation in 2009.
“I supervise seven BDOs,” said Edsac. “The circulation sales department sees to it that
Inquirer and Inquirer Group of Companies products are being delivered completely and on
time daily to dealers and subscribers.”
Edsac enjoys the challenges of his job, particularly how it’s different from the other
companies he had worked in before. Edsac had a stint as regional sales manager in RFM
Group of Companies, national sales manager for Asia-Pacific Canning (Philbest) and associate
consultant for a sales and marketing consultancy firm.
“The biggest challenge (in PDI) is to increase its circulation despite the industry’s
decline,” he said. EDWI
When not busy, Edsac can be found shooting hoops at the company’s basketball N SAC
tournament. He also plays every Saturday at the PDI bowling tournament. RAME
D
7
On hand 24/7
By Annelle S. Tayao
S ome employees have simply found a home in the Inquirer. Take NCR
business development officer Renato “Bong” Viray—he’s been with the
company for 19 years now.
“I started as nightshift staff, then fieldman, and now BDO,” he says.
Bong describes his position as a 24/7 job: By 4 a.m., he is already checking the
status of newspaper deliveries.
“I also visit assigned areas to see that copies are sufficient,” he adds. All this,
while continually looking for ways to increase PDI’s circulation sales, creating
business deals with hotels, schools, etc.
His spare time is reserved for family and staying at home, and an occasional
round of basketball or ping-pong.
Despite the many responsibilities his position entails, Bong is happy with his
continuing professional growth in PDI.
“(I also enjoy) being part of the many successes PDI went through the past
25 years,” says Bong. He looks forward to this year’s anniversary celebration,
wherein he hopes festivities will honor employees who have contributed to the
company’s development.
V I RAY
REN ATO
Warm memories of great friends
By Vanessa B. Hidalgo
I ntegrity, camaraderie and respect for others, these are among the numerous things that
Inquirer has taught Karl Victor Sumbeling. For the past 13 years, he has enjoyed and
relished every single moment that he has shared with this company.
His journey with the Inquirer began when he spotted an ad in the Inquirer classified
section for a service engineer. He gave it a try and eventually found himself warming up with
not only the company but also with the people around him. “I was just trying my luck. Though
I am confident that my skill sets matches with the qualifications for the job,” Karl says.
He eventually climbed to becoming the IT-Engineering Services Head after four years of
being “one of the boys.” Though he enjoys living here in Manila, his paternal instinct kicked in
when his wife insisted that they return to her hometown in Davao. On top of that, he wanted to
look after the health concerns of his son.
“Circulation then just had a major revamp in their department and applied a new setup
wherein few positions was created and vacated. One of the vacant position was a business
KARL
development officer for Mindanao and to be based in Davao City. After undergoing a lot
of thinking and consultation from my mentors and close friends, I was convinced and got
myself up to take the challenge in a new field which is in sales. I applied for the position and SUMB
surprisingly I qualified for the job,” he adds.
He notes that his most unforgettable experience includes his friendly banter with his
ELING
team at the IT department. “The opportunity to interact to each and every employee is a
normal part of the day, plus the challenging situations that we encountered from few of them
who considers shouting, cursing and threatening as just jokes of the day,” he says.
And in the near future, he dreams of retiring and running his own business bringing
along with warm memories of great friends and relationships.
8
Up and out early
By Annelle S. Tayao
L ucky is a company that has employees who not only do their jobs but
find joy in their work as well. And PDI has found such luck with business
development officer Edwin Zulueta.
As BDO for Northern and Central Luzon, Edwin is mostly out on the field,
coordinating with PDI’s dealers in his assigned areas. “Our work starts when the
copies arrive at the dealers,” says Edwin, meaning early mornings everyday for the
Dagupan City-based BDO.
Edwin has been with PDI since August 2006, and has been everything about
his job ever since. “If a person doesn’t enjoy his work, then he won’t be able
to set his priorities properly,” he says. Previously, he worked in the fast-moving
consumer goods industry.
The father of two (he has a son who’s in first grade and a 9-month-old
daughter) sticks to a daily work plan to efficiently accomplish his tasks. But his
work hours are not confined to the usual eight-hours-a-day schedule. “It all
depends on what the job demands,” he says. “If I have a meeting with a dealer at a
certain time, (I have to attend).”
On his free time, Edwin indulges himself in playing basketball. His favorite
NBA team is the Los Angeles Lakers. “(As for) my local favorite… wala eh,” he
LU E TA says.
W I N ZU
E D
Tough tasks very workable
By Annelle S. Tayao
9
Only has the Inquirer in mind
By Vanessa B. Hidalgo
B arely four months into the job, Gervacio Broñola has already imbibed the essence of
being a part of Team Inquirer. “Everything in my mind is all about the newspaper,”
Gervy says.
He joined PDI last June 16. But he was already performing his tasks as business
development officer in the Visayas region since May of this year. “The main reason
attributed to my employment with PDI was the resignation of the business development
officer in the Visayas, Rene Langahin, due to health reasons. While I am glad to be a part of
the No. 1 broadsheet in the Philippines, I am also saddened of the fate of Rene that it has to
end this way. I wished I could have joined PDI for a different reason,” he adds.
One of his most unforgettable memories while working for PDI was when he was
traveling alone along an isolated road in Northern Samar. The next day, he found out that
the NPA staged an ambush on the same road. He says he felt chills run down his spine and
immediately thanked God for protecting him.
“To provide outstanding service to different kinds of accounts and how to handle
difficult customers. Newspaper business is not just selling the product but also offering
excellent service,” he replied when asked what’s the most important lesson the Inquirer
has taught him so far. And for him, seeing the beautiful countryside of the Visayas region is
among the perks of the job. He says that it is something that he will never trade for anything
Ñ O L A else.
O
And for the future, Gervy only has one thing in mind and that is “to work hard in
GE R
Strong and sturdy
By Vanessa B. Hidalgo
10
ABC 5 buys into PDI
By Kristine Felisse Mangunay the equity of the Ben Pangilinan and owns broadcast station ABC-5
Pat Garcia families in the newspaper among other media outfits.
The Associated Broadcasting Co. organization. The Pangilinan-run ABC
managed by businessman Manny V.
Pangilinan has recently finalized its
purchase of Philippine Daily Inquirer
shares giving the company a 10-
percent stake in the country’s
No. 1 newspaper.
The stake entitles ABC
to one seat of the nine of
PDI’s board of directors.
“While ABC will have
no involvement in the
operations of the news
organization, we are
confident that our new
partners will be equally
steadfast stewards of the
editorial independence and
proven business model that
the Inquirer is known for,” said
PDI in a statement released in
August.
The shares represented ILLUSTRATION BY ALBERT RODRIGUEZ
1. Sarah Shayne D. Lim Uy Editorial Production Assistant/ 7. Raymundo C. De Vera Portfolio and Supplements
Editorial Systems Manager/
Advertising
2. Francesca Bianca V. Kasilag Corporate Affairs Assistant/
Corporate Affairs Department 8. Adrian J. De Vera Sales Assistant/
Advertising
3. Jose Gil C. Pineda HR Management
Services Head/ 9. Marlet D. Salazar Special Projects Writer/
HR and Administration Advertising
Movements
4. Cora Ana Karenina B.
Evangelista Editorial Production Assistant/ NAME FROM
Editorial Systems
1. Alcuin V. Papa Reporter 1 to
5. Genaro Blair O. Marquez Business Development Head/ Reporter 2
Sales and Marketing 2. Dewey Joseph G. Yap Reporter 1 to
Reporter 2
6. Florianne C. Camacho Collector/ Collection and 3. Christian V. Esguerra Reporter 2 to
Billing Services Department Reporter 3
11
PDI INTER-COLOR BOWLING
12
Fuchsia (IPI) was 3rd runner-up.
Team Green bagged both the highest team single
and highest team single with handicap awards with
975 and 1,111 pinfalls, respectively. Team Yellow
won the highest team triple trophy with 2,621
pinfalls while Team Sky Blue went home with the
highest team triple with handicap award with 3,055
pinfalls.
Gary Libby captured his 5th MVP for men
while Belinda Good bagged her 8th straight. The
two have dominated the honors since the staging of
the tournament in 2003.
Libby also swept all the individual awards for
men—highest single (236 pinfalls), highest single
with handicap (256 pinfalls), highest triple (585),
and highest triple with handicap (645).
Team Violet, Level B champion Beth Andres won both the highest single (173)
“This is the first and highest single with handicap (198) for the
females. Good won the highest double (327) while
time that we have an Adela Mendoza won the highest double female with
activity where PDI handicap (383).
sister companies The top 10 male bowlers (in order of ranking)
participated. From were Libby, Cio Francisco, Bobby Cristuta, Jun
Engracia, Cipriano Frias, Agoy Andrade, Ely
now on, we should Fugaban, Allan Mortel, Ernie Sambo and Genie
no longer distinguish Lagman.
ourselves as from the The top 10 outstanding female bowler’s list
Team Blue, Level B 1st runner-up broadsheet, online, included (in order of ranking) Good, Andres,
Mendoza, Eve Bacani, Sonia Whitaker, Eden Baysic,
radio or magazine but Ning Lalicon, Lita Pascual, Josie Buno and Glaiza
only from Inquirer. We Alvarez.
should now be one big PDI chair Marixi Prieto and AVP-HR and
Admin Rolando Suarez awarded the trophies,
happy family” medals and cash prizes to the winners immediately
after the games.
“This is the first time that we have an activity in
which sister companies participated. From now on,
we should no longer distinguish ourselves as from
the broadsheet, online, radio or magazine but only
from Inquirer. We should now be one big happy
Team Red, Level B 2nd runner-up
family,” she said.
PHOTOS BY GERRY JANO AND EDWIN BACASMAS
Team Fuchsia (IPI), Level B 3rd runner-up PDI chair Marixi Prieto and female
MVP Babes Good Team from Hinge Inquirer
13