Practical No-3

Aim-To analyse the collected data through MS Excel.

Process-

 After data collection we inserted the data in the excel sheet.

 Then we prepared tables and explain it through descriptive and explain it finding through
the descriptive method.

Findings-

TABLE-1How much does SMM cost?

OPTIONS No.ofrespodents %
Low paid 12 20
High paid 2 3.33
Average paid 35 58.33
Medium paid 11 18.33
Total 60 100

No.ofrespodents

40

30

20

10 No.ofrespodents
0
Low paid No.ofrespodents
High paid
Average
Medium
paid
paid

According to the table 1 ,20% customers are low paid,18.33% are medium paid, 3.33%
customers are high paid,58.33% customers are average paid & they are average payer
customers.
TABLE-2 What are the most effective marketing strategies for businesses?
What are the most effective marketing strategies for businesses?

OPTIONS no. of respondents %

Networking events 10 16.67
Internet marketing 12 20
Social media marketing 17 28.33
Advertisement campaigns 21 35
Total 60 100

no. of respondents

25

20

15

no. of respondents
10

0
Networking Internet Social media
events marketing marketing Advertisement
campaigns

In table2,35% advertisement campiangs is succcessfu in most effective marketing strategies for

businesses.
TABLE 3.How does Facebook benefit your business?

options no. of respondents %

Useful for advertising 21 35
Good for attracting new clients 3 5
Good for engaging with clients 24 40
A useful tool when headhunting 12 20
total 60 100

no. of respondents

Useful for advertising

Good for attracting new

clients
Good for engaging with
clients
A useful tool when
headhunting

In table 3, 40% is most good for engaging with clients,and then 35% is 2nd successful for advertising.
Table 5.What type of content do you like to see on social media?

OPTIONS No.ofrespondents %
Fitness 28 46.66
Nutrition 1 1.66
Health and lifestyle 20 33.33
Education 11 18.33
total 60 100

No.ofrespondents

Education

Health and lifestyle

No.ofrespondents

Nutrition

Fitness

0 5 10 15 20 25 30

In table 5,46.66 % fitness content like to see on social media then 18.33 health and fitness content like
to see on social media.
TABLE 6.On social media, are you more interested in:

options No.ofrespondents %
Support groups 20 33.33
Advice 23 38.33
Product 17 28.33
Service 0 0
TOTAL 60 100

No.ofrespondents

30
20
10
0
No.ofrespondents No.ofrespondents

In table 6, 38.33% advice groups are more interested in social media, and then 2nd is 33.33% support
groups interested in social media.
TABLE 7. Which type of social content help you most?

OPTIONS No.ofrespondents %
Business 15 25
Student 16 26.67
Entertainment 21 33
Social 8 13.33
TOTAL 60 100

No.ofrespondents

25
20
15
10
No.ofrespondents
5
0

In table 7. 33% entertainment is most successful helping social content, then 2nd is 26.67% student.
TABLE 8. Which social networking site do you use the most?

OPTIONS No.ofrespondents %
Facebook 25 41.67
Instagram 15 25
Linkedin 20 33.33
Quora 0 0

TOTAL 60 100

No.ofrespondents

25

20

15

10
No.ofrespondents
5
0
Facebook No.ofrespondents
Instagram
Linkedin
Quora

In table 8, 41.67 % is most sucsucessfull networking site like to see, then 2nd is linkedin33.33%.
TABLE 9. What are the benefits of SOCIAL MEDIA MARKETING for your company?

No.ofresponde
OPTIONS nts %
Consumer communication 12 20
Easily accessable 17 28.33
Easy relationship 22 36.67
Helping via funnel 9 15
TOTAL 60 100

No.ofrespondents

Consumer communication
Easily accessable
Easy relationship
Helping via funnel

In table 9,36.67% easy relationship is most beneficial for your company ,then 2nd highest 28.33% is
easily accessable.
TABLE10. How should companies measure their SOCIAL MEDIA MARKETING success?

OPTIONS No.ofrespondents %
No of fans 18 30
No of traffic 18 30
No of customers 16 26.67
No of search to site 8 13.33
TOTAL 60 100

No.ofrespondents

No of search to site

No of customers

No.ofrespondents
No of traffic

No of fan s

0 2 4 6 8 10 12 14 16 18

In table 10, 30% is highest and no. of fans and 30% is also highest no. of traffic companies measuring
their smm success, and 2nd is 26.67 is no. of search to site,&3rd 13.33 is no.of customers.