Project Report on

“A STUDY ON RETAILER SATISFACTION AT SOMAYAJI INDUSTRIES LTD.”

BY

SUDHEENDRA SHENOY V

USN: 1MV17MBA52
SUBJECT CODE: - 17MBAPR407
Submitted to

VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI

In partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Under the guidance of

INTERNAL GUIDE EXTERNAL GUIDE

TANIYA THOMAS PRADEEP KUMAR

ASSISTANT PROFESSOR MARKETING HEAD

DEPARTMENT OF MANAGEMENT STUDIES

SIR M.VISVESVARAYA INSTITUTE OF TECHNOLOGY

INTERNATIONAL AIRPORT ROAD,

BANGALORE-562157

2017-2019
COMPANY CERTIFICATE
 SIR M. VISVESVARAYA INSTITUTE OF TECHNOLOGY

BANGALORE - 562157

DEPARTMENT OF MANAGEMENT STUDIES

CERTIFICATE

This is to certify that Mr. SUDHEENDRA SHENOY V bearing USN: 1MV17MBA52 is a

bonafide student of Master of Business Administration course of the Institute (2017-2019),
affiliated to Visvesvaraya Technological University, Belagavi. Project report titled “A STUDY
ON RETAILER SATISFACTION AT SOMAYAJI INDUSTRIES LTD.” is prepared by him
under the guidance of Mrs. TANIYA THOMAS, Assistant Professor, Department of
Management Studies, Sir MVIT in partial fulfillment of the requirements for the award of the
degree of Master of Business Administration of Visvesvaraya Technological University,
Belagavi, Karnataka.

Mrs. TANIYA THOMAS Dr. SANDHYA SUSWARAM

Assistant Professor HOD

Dr. V R MANJUNATH
Principal

External Viva Voce Examination

Name of the Examiners Affiliation Signature of the Examiners

1.

2.
 DECLARATION

I, Mr. SUDHEENDRA SHENOY V bearing USN: 1MV17MBA52, hereby declare that the
project report at “ SOMAYAJI INDUSTRIES LTD., MANGALORE ” is prepared by me
under the guidance of Mrs. TANIYA THOMAS, Assistant Professor, Department of
Management Studies, Sir M. Visvesvaraya Institute of Technology, Bangalore.

I also declare that this project report work is towards the partial fulfillment of the University
regulations for the award of degree of Master of Business Administration by Visvesvaraya
Technological University, Belagavi.

I have undergone an Internship project for a period of six weeks. I further declare that this
project is based on the original study undertaken by me and has not been submitted for the
award of any degree/ diploma from any other University/ Institution.

Place: Bangalore SUDHEENDRA SHENOY V

Date: 1MV17MBA52
 ACKNOWLEDGEMENT

I wish to express my sincere gratitude to Dr. V R MANJUNATH, Principal SIR MVIT for
permitting me to undertake the project work.

I would place on record my sincere gratitude to Dr. SANDHYA SUSWARAM,

Associate Professor & HOD, Department of Management studies for her constant support and
invaluable guidance throughout the completion of the project.

I am extremely thankful to, Mrs. TANIYA THOMAS, Assistant Professor, Department of

Management studies, SIR M. VISVESVARAYA INSTITUTE OF TECHNOLOGY,
Bangalore, for her technical expertise, advice and excellent guidance. The support given during
the project guidance was immense and helped me complete this endeavour with satisfaction.

I would like to thank the “SOMAYAJI INDUSTRIES LTD., MANGALORE”, for giving me
the opportunity to associate with such an esteemed organization and gain practical exposure.

I would also like to thank my external guide Mr. PRADEEP KUMAR, for his constant
guidance and support, which helped me successfully complete the project undertaken.

I would like to extend my thanks to my family and all my friends who helped me completing this
Project work successfully.

Place: Bangalore SUDHEENDRA SHENOY V

Date: 1MV17MBA52
 TABLE OF CONTENTS

CHAPTERS CONTENTS PAGE NO

Executive summary
Chapter 1 Introduction
Chapter 2 Conceptual background and Literature review
Chapter 3 Research Design
Chapter 4 Analysis and Interpretation
Chapter 5 Findings, Conclusion and Suggestions

Bibliography & Annexure

LIST OF TABLES
LIST OF GRAPHS
Executive Summary
Retailers are those people who purchase the goods from the distributors or whole sales
or directly from the manufacturers and sell them to the final consumers. They usually
operate in a retail outlet and sell the product to the consumers. So, the retailers are the
last link in the distribution channel, they study the reaction of the customer and know the
requirement customer better than any others.

This project report has been divided into five chapters. This includes the objectives,
scope of the study, research method adopted, the profile of industry, the analysis of
financial statement of the company, the analysis of strength, weakness, opportunities and
threats, dada analysis, interpretation, findings and suggestions. The study is conducted to
know the retailers satisfactions towards Somayaji wood products and service offered.
The data are collected from primary source, preparing questionnaires and by studying
journals and internet. The sample size taken for the study is 100 respondents. The data
analyzed properly and presented by using proper statistical tools.

In this research most of the retailers wish to sell Somayaji wood products to the
customer. The retailer’s opinion is that many customers preference for brand is Somayaji
wood industry because of the good quality and the great distribution network in and
around Mangalore.