Business Plan

Technopreneurship
Business Plan
BSCS-6A
JUNE 4,2018
Business Plan

Superior University (Lahore)

Author: [Waleed farjad(181), Ashar Khursheed(37),

Adeem Aslam(55),Awais Anwar(054),Ramzan ]

Submitted To: [Mam Tayyaba ]

Business Plan

STYLIST

BUSINESS PLAN

STYLIST
Executive summary:
The project is aimed at launching the product of STYLIST . STYLIST launch in different
region in Lahore as well as in all over Pakistan. Stylist fulfills customer’s online apparel
shopping need. Vanguards want to change the way how people purchase apparels online .the
way it happen today is derived from amaze and experience .current process is more suitable
for buying Electronic items or E books but not for apparels.

Now for the solution STYLIST.com is the online platform which is totally free for consumers
that recommends apparel and matching accessories fort he user belong to there body parts or
style preferences and also advise them how to wear and pear the shaped virtual body .

Our comprehensive plan target to achieve the main objective:

1. To provide special facilities to not to confuse while buying apparels.

2. To be with trend
3. Multiple matching suggestions of different high quality brands
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Business Description:
Mission:
To produce high quality brands stuff ,provide customer awareness what is trend ,what suits
you more.

Vision:
Our vision is to change the way of buying apparel online with virtual experience .

Values:
These values we are able to work with local health band

1. Creativity and innovation

2. Accuracy

Industry/Market analysis:
The Smart Farm industry is still fairly new in the S.A. market, in terms of research and the
number of completely developed farms. The biggest negative is the start-up costs to erect a
fully state-of-the-art project.

Therefore, if a project is going to be developed, two major factors need to be taken into
account.

Selected Markets: The people how want to purchase online apparels. Want to be with
trends .

Project size: The project must be able to supply produce all year round; if not, retail outlets
will not be interested.
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Situation Analysis of (Smart farm) company

SWOT ANYLASIS Product

Strength Weakness

 Long subscription progress

 Show Available Different brands
 Poor mobile Optimization
product on the one single app.
 Lack of awareness
 Suggestion about your clothes
 Financial constraints
 Show latest trends of Clothes
 You can dress up yourself on the
app totally using dummy.
 Easy to use
 User friendly

Opportunities Threads

 No online shopping app give match

suggestion with your selected clothes.  Inimitable app function
 You cannot dress up your self on any  Competition
app , but if you can dress up , you
cannot know where to buy that
Product.
 Its free for all the customers.

Industrial Effect:
Still there is no app who give you suggestion about your clothes with matching watches, shoe
etc and also tell you about trends. There is no app in Pakistan like that where you can dress
up yourself. Even this app also give you location of the brand where you can buy all selected
product of your co.

Future Goals:
Our future goal is to make people addicted to our apps and people take suggestion from our
app before buying clothes, watches, shoe etc and also purchase the thing from our app. Our
main future goal is that we successfully lunch our app in Pakistan and then lunch it in
different countries.
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Marketing Plan:
Targeting:

Online shopping is mainly used by older people who are working as they have a credit card
from which they can pay for their goods. They use it because they come back late from work
and so shopping is very tiring, consequently they turn to online shopping where their items
are delivered to them. It can be used by anyone who owns a or debit cards they can use it to
buy whatever they desire. Young people do use the service of online shopping to buy things
such as clothes and games as it is of greater convenience to them.

Customer profile

Geographic
Region
South, East, West, North

City
Lahore
Climate
Not matter
Density
Urban and ruler
Area
Lahore
Demographic
Age
Applicable in every age group
Family size
1-2-3-4-5 plus
Gender
Male, Female
Occupation
Middle and upper class

Psychographic
Lifestyle
Fulfilled, Believes, Achieves, Strivers, Experience, makers and Strugglers
Social class
Lower and upper class
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Behavioral
Occasions
Regular
Benefits
Cheap Availability
User Status
First-Time user
Usage rate
Medium
Loyalty Status
Optimistic
Attitude toward product
Positive, negative

Marketing Mix/5Ps:
Core benefits Inexpensive energy
Basic Products We are introducing the app in which you can
design/ dress up yourself totally. You can
find the new trends of the market. In our app,
we have all the product of the register brands.
With your selected product you can get the
suggestion of matching product like shoe, tie
etc. You can also get the trending clothes just
tell the events. You can get the information
like price ,color ,size etc of the product and
you can also get the address of the shop
where its available. You can also order it
online.

Price
 15% of the per Cost of Product
 Brand Registration on our App

Place  Play Store

 Amazon

Promotion  Facebook
 Twitter
 Google Adwords
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 Banner in Shopping Mall

People We target different kind types of people
 Who like to shopping online.
 Who confuse to select the product and
want suggestion.
 Who like new trends.
 Who is very busy and has less time to
shopping.
 Who like to see themselves before
purchasing the product who its look
on them

Communication process
1. Opening
As we are going to introduce our product which full fill Shopping needs of customer.

As we are going to introduce new type of shopping app so we will need digital media.

We will use following social media platforms:

1. Facebook
2. Twitter
3. Instagram
4. YouTube Channel
5. Websites

We will also promote our app on different shopping mall in Pakistan and give our cards to all
the brand with which we are inter-link.

Production Plan
As we just started now so right now we have no experience. We just collect the information
from different people about our app.

Manufacturing Unit Process [Self]

The department of application goes through the following cycle:

1. Use android studio platform to develop the application.

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2. C++
3. Sqlite
4. Customer can download application from app store and Amazon.

Physical Plant Layout:

We need 5 Marla space for our team where we develop our application and we have
production unit in different chunks like:

1. Programming Staff

2. Testing and Maintenance staff

Machinery and Equipment:

We have the following set of equipment that is necessarily required to develop the

application.

1. Laptop

Company’s Operations:

1. Meetings and deals in the market is the responsibility of Adeem aslam and
Ashar Khursheed
2. Then for Developing and testing the App is done by Waleed and Ashar khursheed
head of Development team take charge.
3. For online marketing of STYLIST AWAIS is the responsible.
4. For offline marketing and financial Reports analysis Ramzan is there.

Technology Utilization in Operations:

As we are living in the world of technology so the use of technology can be fruitful for

company’s smooth operations we are using the following technologies

1. Email

2. Social Media

3. Mobile Phones

4. Laptops
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5. Brand to brand

Current Challenges:

The following challenges were the cause of amazing learning’s of smart Farm and these

challenges has made us stronger than before:

Work Space:
In the start, we had no proper work space to work because we belong to middle class of

society and live in joint families. So, there were problems to work together at one’s

home.

Financial Issues and Time Management:

To manage finance and time was a tough job for us. We have not enough finance to

launch it with proper set up. And currently we are studying in final year in superior

university so it’s tough for us to manage our time schedule.

Lack of Awareness:
When we started the work on our app. then first problem was the lack of awareness

about our application. The team work and passion helped us in developing application

Financial Plan:

Stylish Application
Financial Plan

Sr.No Description No. of units cost per unit(Rs) Amount (Rs)

1 laptop /PC 2 25000 50000
2 Internet 1 5000
3 electricity per month 10000
4 AC 1 50000 50000
5 Google advertisement month 3 10000 30000
6 app development + testing 41000 41000
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7 play store app registration 2500 2500

8 cloud storage 2000 2000
9 refreshment 5000
10 employee salary 5 25000
Total 175500

operating Expenses

Sr.No Description Per month cost total cost per month annual cost
1 electricity 10000 10000 120000
2 internet 5000 5000 60000
3 Refreshment 5000 5000 60000
4 employee salary 25000*5 125000 1500000
Total 145000 1740000

Total start-up cash Required

Sr.No Description amount

1 amount required for resources 175000
2 6 month operating expenses 870000
Total 1045000

Sources of Revenue

Description per unit per month per year

registration company 5000 50000 600000
commission 2000*300 150000 1800000
Advertisement 3000 30000 360000
Total 230000 2760000

Income statement for 5 year

Description year 1 year 2 year 3 year 4 year 5

revenue 2760000 3069120 3412862 3795102 4220154
less: operating expenses -1740000 -1934880 -2151587 -2392565 -2660532
operating income 1020000 1134240 1261275 1402537 1559622
Tax -153000 -170136 -189191 -210381 -233943
Net profit 867000 964104 1072084 1192156 1325679
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Balance sheet

Assets year 0 year 1 year 2 year 3 year 4 year 5

laptop /PC 25000 25000 25000 25000 25000 25000
AC 50000 50000 50000 50000 50000 50000
app development + testing 41000 41000 41000 41000 41000 41000
play store app registration 2500 2500 2500 2500 2500 2500
cloud storage 2000 2000 2000 2000 2000 2000
Cash 870000 1737000 2701104 3773188 4965344 6291023

Total assets 990500 1857500 2821604 3893688 5085844 6411523

equity & liabilities
equity 990500 1857500 2821604 3893688 5085844 6411523
liabilities
Total 990500 1857500 2821604 3893688 5085844 6411523

Ratio analysis

1) Net profit margin (return on sale) 31.4

2) Return on investment 87.5

Payback period : 1 years

year cash flow invested amount

0 -1045000 -1045000
1 867000 -178000
2 964104 786104
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