Birla Institute of Technology & Science, Pilani

Work-Integrated Learning Programmes Division

First Semester 2018-2019
Mid-Semester Test (EC-2 Regular)

Course No. : BA ZC415

Course Title : ANALYTICS FOR COMPETITIVE ADVANTAGE
Nature of Exam : Closed Book
Weightage : 35% No. of Pages =1
Duration : 2 Hours No. of Questions = 9
Date of Exam : 29/09/2018 (AN)
Note:
1. Please follow all the Instructions to Candidates given on the cover page of the answer book.
2. All parts of a question should be answered consecutively. Each answer should start from a fresh page.
3. Assumptions made if any, should be stated clearly at the beginning of your answer.

Q.1. Define the following data types with proper examples in 30-35 words.
(a) Structured data
(b) Unstructured data
(c) Semi-structured data [2 + 2 + 2 = 6]

Q.2. How can Internet of Things (IoT) be used to improve operational efficiency of a warehouse?
Explain with real world examples. [2.5]

Q.3. Define data strategy? Mention names of three categories in which a good data strategy can help
any business and describe four action plans required for preparing a robust data strategy?
[1 + 1 + 2 = 4]

Q.4. Mention any four leading questions which a video-on-demand (VoD) organization (like
Netflix) should prepare when it wants to use data analytics for customer understanding. [2]

Q.5. Explain the below stated terms: [2 + 2 = 4]

(a) Predictive despatch of Amazon.com.
(b) Reactive and proactive analytics of Walmart retail.

Q.6. What is value creation by an organization? Explain three major reasons for defining the value of
a business analytics project? [1 + 1.5 = 2.5]

Q.7. Explain four different types of values get created through a business analytics project? [4]

Q.8. Discuss five financial measures for defining tangible values of a project along with their
advantages and disadvantages? [5]

Q.9. Define ‘5Vs’ of big data? [5]

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