NEWSPAPER - COLLECT BREWER – BEER IN PORTUGAL EDITION 38 – JANUARY- 2012

Happy
Year

MENSAL – GRATUITO
 EDITORIAL
Rui Avilez Valente
Executiv Director

BREWER COLLECT... WHY NOT

In this issue:

- Cover: Christmas 2012

- News short beer
- Event: Collecting Christmas Dinner Brewer
- Bars and Restaurants:
- Beer of the Month: Christmas miser
- News Beer in Portugal
- Quickies World Brewer
- Gastronomy
- Humor and photos

New year new life.

THIS NEWSPAPER IS A INTERNAL
2013 has arrived, we expect the novelties brewers that PUBLICATION OF SITE
will be launched this year in Portugal and that may
appear in the domestic market from many countries www.inlocomundodacerveja.com
around the world.

The domestic market is growing every day with new

beers and new lovers of this fantastic ancient beverage.
Collaborators in this issue:
For the first time we do a review of the year just ended, Rui Avilez Valente
2012 was rich in brewer events with the launch of new Sociedade Central Cervejas
National Brewery and the emergence of some artisanal Unicer
brands manufactured in Portugal. ENTREVISTA

The emergence of new imported beers, some high value Editorial :

has been the delight of enthusiasts. In this issue we Rui Avilez Valente
present a novelty in the domestic market Diabolici Craft
beers distributed by DCN BEERS. Review and translation:
Visit the Shopping IN LOCO, where we will post news Gisela Vieira
available to lovers.

In 2013 we will do more and better. Beer and Brewer

hoarding the reason for this Journal. Disclaimer and The opinions expressed in
quality are our motto. articles are the responsibility
of those who signed, does not
necessarily represent the
views of this newspaper.

Reproduction of texts and

images must be requested
Thanks to our readers.
This is your journal, share it and a Happy New
Year 2013.

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 NEWS SHORTS BEER

In this section you can view: events to be held in 2013, pictures of glasses of beer and beer related sites.

News

3-6 October
2013

Sagres Beer - Estado Liquido - Sagres Beer – Solar dos

Glass 20 cl Presuntos - Glass 0.20 cl

Sagres Beer - Sagres Beer - CELCE

Glass 0.15 cl Glass 0.20 cl

Site to visit

Loja da cerveja www.apcv.pt

www.accp.com.pt www.museudacerveja.pt/

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 Happened in
Completed another year, nothing better than doing a retrospective of all the best that
happened in 2012 and what should not have ended and finished.
Let's recall some of the events that marked the year with regard to collecting and beer in
Portugal.

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Beer in Portugal

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 CRAFT BEER DIABOLICI
DCN BEERS, just put in the domestic market a Craft beer produced in Belgium.

Beer Diabolici is golden color with a creamy white of good formation. Its aroma is lightly fruity and has
notes of malt.

In the mouth is slightly sweet and spicy, with fruity notes, some malt, yeast and subtle presence of alcohol.

Although not as diabolical as its label suggests.

Its bottle of 750 cl or the cup, are a piece fantastic of collection, are an attractive apart.

AROMA - 7/10
APPEARANCE - 5/5
TASTE - 7/10
PALATE - 3/5
OVERALL - 16/20

Price / quality ratio: 8/10

Price: 75cl - 7 €

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A - Set collector limited stock

1 - Prior Torgelo Beer 75cl

2 - Glasses 33cl + 7cl
Metal box - Price € 25.00

B – Set limited stock

1 - Beer 75cl Diabolici

1 - Cup
Price € 27.50

C - glass Diabolici limited stock

1 - Cup
Price: 20.00 €

D - Glass Erdinger Schneeweisse

1 - 0.50 Cup cl
Price € 4.50

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A -- Pack Towel Bar
Set collector limited stock
5 - Towels
1Price:
- Prior Torgelo Beer 75cl
€ 10.00
2 - Glasses 33cl + 7cl
Metal box - Price € 25.00

F - Flavors of Sierra limited stock

1 - cheese from Serra da Estrela

1 - Wine Bottle
1 - Bottle of Candy Chestnut
Price € 20.00

G - Flavors of Sierra limited stock

1 - cheese from Serra da Estrela

1 - Wine Bottle
1 - Honey Jar
1 - + / - 500grs Ham Portuguese
Price € 30.00

H - Flavors of Sierra
limited stock

1 - cheese from Serra da Estrela

1 - Wine Bottle
1 - Honey Jar
1 - Bottle of Candy Pumpkin
1 - + / - 500grs Ham Portuguese
1 - Chorizo
Price € 40.00

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 SHOPPING IN LOCO

How to order:

Visit our website: www.inlocomundodacerveja.com/lojacerveja.htm

How to pay:

The payment is made by bank transfer.

Article A - Available from 25th January, 100% after (our e-mail confirmation of availability of the
item)

Article B - Available soon at a date to be confirmed, 100% after (our email confirming the availability
of the item)

Article C - Available soon at a date to be confirmed, 100% after (our email confirming the availability
of the item)

Article D - Available from 25th January, 100% after (our email confirming the availability of the item)

Article D - Available from 25th January, 100% after (our email confirming the availability of the item)
- These items do not match the picture will be sent an email with photos of towels available for choice.

Articles F, H, G ​- (Flavors da Serra), 50% when ordering the rest after (our email order
confirmation).

Items can be picked up in hand in Celorico Beira, or mailed. Shipping costs are paid by the customer.

Simple Mail and registered for Portugal (value is included in the shipping package)

Until 500grs - 3.00 €

Up to 2kgs - 4.50 €
With register added - 1.50 €

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 Mcdonald exchanges Super Bock by Sagres

After about ten years with Super Bock,

McDonald's began serving Sagres beer in its
restaurants.
The chain has reached an agreement for three
years with Sociedade Central de Cervejas (SCC)
exclusive supply of beer and water, confirmed to
Dinheiro Vivo Nuno Magalhães Pinto, director of
communications and institutional relations of the
SCC. The agreement provides for the supply of
white Sagres pressure, canned and canned non-
alcoholic and Water Luso smooth and fruit (lemon,
passion fruit, apple and red fruits) to the chain
with 136 restaurants. The price of beer remains the
same.
Comes to an end nearly a decade of Super Bock
and Water das Pedras at McDonald's. "For this
category of products, as are the waters and beers,
we regularly (every three years) a hearing to
market. Latter contest, in which they were
consulted major brands Portuguese chose the
proposal Centralcer" says John Alves , director of
marketing and communications of McDonald's
Portugal.
"Our concern is the satisfaction of our customers by working with brands that seek relief and, where possible,
national," the marketing manager of the chain. "With this change of supplier, we believe we maintain the
same level of satisfaction and relevance for the Portuguese market," argues.
Nuno Magalhães Pinto does not reveal the impact of this agreement on revenue in the channel Horeca (hotel,
restaurant and cafes), but admits it will be "significant." "McDonald's is a very significant customer in the
channel restoration and organized its sales volume will have a significant effect on the business of the SCC
this channel," he says. Pizza Hut, Vitamins, Go Natural and Portugalia are other chains that SCC has in its
client portfolio.

Sagres sponsored fire-artifice New Year's Eve in Lisbon

The Sociedade Central de Cervejas, through the brand Sagres,

sponsored fireworks, fireworks at New Year Docks Lisbon.
The action was organized by the Association of Concessionaires of Doca
de Santo Amaro (ACDSA), in collaboration with the Port of Lisbon.
The initiative aims to energize this spot the capital which has available,
as well as bars and restaurants, also a sailing school, club paddle and a
bike shop.

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 CASTELO
CELORICO DA BEIRA

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 Super Bock signed Christmas with special beer

“Mothers Christmas” offered beer in Lisbon and Oporto

The Super Bock beer launched a Christmas special, a limited edition which is characterized by its intense
flavor and aroma, with an amber color and creamy foam. Ideal for winter and for traditional celebrations this
festive season, the beer is available in 30-gallon barrel and only for about 100 points of sale channel horeca -
hotels, restaurants and cafes - from North to South.

On 12 December, teams of "Mother Christmas" surprised so effusive, owners and customers of restaurants
and cafes in Terreiro do Paço in Lisbon, between 11:30 and 15:00, and in the Baixa Oporto on 14th
December, from 20h00 to 02h00.
Accompanied by a keg of beer and sound equipment, the "Mother Christmas" offer gift vouchers of Super
Bock Edition Christmas and Santa Claus caps to consumers.

In the year that celebrates the 85th. Anniversary, Super Bock brand's flagship Unicer and preferred the
Portuguese, offers the best way with their consumers. This new special edition beer Christmas reinforces the
innovative character of the brand, anchored in its vast heritage brewery.

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 Super Bock brand the 12 chimes for 20 years

Nine movies, billboards and an augmented reality campaign

SUPER year-end: 2013 deserves a Super Bock.

2013 deserves a Super Bock was the theme of the year-end

campaign's main beer brand Unicer, which started on the 26th in
major generalist channels and did the countdown to December
31, with eight films.

The campaign ended on the evening of New Year's Eve, the SIC
and RTP, with the traditional movie "clock", doing the
countdown, the sound of the last 12 chimes, sponsored by Super
Bock, toasting the new year with all the Portuguese .

Present at the end of the year the Portuguese 20 years ago, Super
Bock celebrated this date with the launch of a multimedia
campaign, which included a series of eight films television,
outdoor advertising, digital stock in a print ad in augmented
reality and sponsorship the various parties of New Year's Eve

With the signing of Havas, 2013 deserves a Super Bock was the
slogan television, films with sequential daily that had a
refrigerator that, in the days before the night of New Year's, was
being loaded by the hand of Super Bock from different profiles
consumer brand. On the evening of 31, the fridge was emptied
by a group of friends who, in chorus, the countdown to the new
year and the right time, toasting to 2013.

Also this year, the street celebrations of the night end-of-year

had the support of Super Bock, particularly in Lisbon where the
brand sponsored the fireworks Fireworks in the Park of Nations
in partnership with the group Doca Santo, the Holidays at the
Museum of rails in the Palace Leitão and also outlets in Terreiro
do Paço where a show was celebrated with Portuguese artists.
Further north, Super Bock beer that was toasted with Porto
inhabitants in emblematic areas as Customs and Avenida dos
Aliados. Among many other parties around the country.
By focusing on proximity to consumers, Super Bock toasts to all
life's special moments, and this holiday season is one example
where conviviality and friendship are essential ingredients.

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 Craft beer news DCN BEERS

More than a trend, craft beers are already today

a binding addition to the universe of special
beers.

The DCN BEERS presents a careful and

qualitative selection of some of the latest
microbrews made ​in accordance with the most
ancient recipes, meeting the stringent criteria for
the manufacture of foodstuffs for human
consumption.

We present Diabolici, Martin's IPA and Urthel

Saramanth. 3 Beers distinct, with the same
quality: premium.

Brewers made ​by craftsmen who combine

technical and passion, these limited production
beers are a novelty with great flavor!

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 BEST WESTERN Hotel Inca * * * *

With a prime location in the center of Porto, the hotel is near the metro station Trindade station and
railway, iron S. Bento. Near the hotel there are offers for all types of interests: shopping (Cedofeita Street
and Santa Catarina), monuments (Tower of Clerics, Boulevard of the Allies, Câmara Municipal do Porto
and Bolhão Market), performances (Rivoli Theatre, Coliseum , St. John National Theatre), entertainment
(restaurants and bars and the Ribeira area of Clerics).
The hotel has 62 rooms (including 4 suites and 1 room for handicapped), equipped with full bathroom, air
conditioning, mini bar, satellite TV, hairdryer, safe, telephone and Internet access. The hotel features a bar,
lounge, gym and meeting rooms equipped for business meetings, conferences or other events.
Municipal car parking and garage nearby (paid), room service and laundry service. Hotel exclusively for
non-smokers.

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 How to prevent beer from spoiling

're Thirsty, drink a beer decides. opens the beer. Drink a good goal ... and that is this smell? Worse, it is like
this? Yeah, your beer is ruined and unrecognizable.
How did this happen? And most importantly: how can you avoid this?
The science of oxidation (effect Possum)
Note that curious: there are people who describe the smell of skunk smell like beer. Bizarro? For there. And
this not only describes a beer gone bad.
You may not know it, but the smell of skunk is something very specific. Do not you mean: free beer gas,
rancid, bitter, sour, frozen or metal. When someone says that beer looks like a skunk, it's because it literally
smells like skunk.
This is caused by the chemical compound 3-methyl-2-butene-1-thiol. Dr. Malcolm F orbs, professor of
chemistry at the University of North Carolina, calls it "thiol skunk." Why? Because it is nearly identical to
the compound found in the anal glands of the skunk. These chemicals are called mercaptans and contain a
high amount of sulfur. We humans are extremely sensitive to mercaptans, and we can feel full and like them
even when they represent only a few parts per million.
Ok, that's disgusting, but how do these chemicals have reached their beer, which used to be so delicious?

There is heat
One of the biggest myths of beer is to take a cold beer from the freezer, let it warm up, and replacing the
refrigerator causes it to become oxidized. This is totally false. A change in temperature - especially one so
small - is not to blame for this chemical reaction. Beer stay hot for a period of time can and will affect the
taste (we will talk again on this later), but remember: this is the effect skunk flavor of a specific chemical
compound, the change in temperature does not cause it. So what cause?

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It is the light
The opossum effect is caused by exposure to light. I will explain better. This is quite simply: the beer is
flavored with hops. It is an agent that bitter drink and helps protect it against bacteria, and has been used for
centuries. Reports about light beer spoiling dating from 1875, but it was only in 2001 that Dr. Forbes, of
UNC, discovered exactly why and how this happened.
(Hops are light sensitive, and the three main compounds therein which have been identified as being sensitive
to light are called isohumulonas. When hit by visible light or ultraviolet light, they break down and form
reactive intermediates, known as free radicals. That leads to that horrible taste and smell)
And that is why lighter beers with less hops are usually less susceptible to rust - there are fewer things that
can oxidize them. That's not much consolation for those who like to take stronger beers ... but nothing theme.
Lovers of hops have as to guard.

How to prevent oxidation

One. Storage: If you do not leave beer bottles in your refrigerator (where it is definitely should be), keep it
in a ventilated and dark. Obviously, sunlight contains many UV rays, then your beer should stay away from
it. But fluorescent lights also can emit UV rays. It's a very small amount compared to sunlight, but if the light
is constantly hitting the beer bottles out of the refrigerator, can be enough to cause an undesired effect.
2nd. Packaging: Clear glass is the worst to filter UV light. Green glass is a little better. However, brown or
amber glass does a good job at filtering UV light, although still necessary to minimize exposure to sunlight.
The cans are the best: because there is no way of passing light. Several brands of beer, even if imported, are
available in cans - and has no metallic taste. They have a taste similar to what was a beer barrel (which is
also rust-proof). That said, if you buy a package deal and it is all packed with cardboard, it's likely that
nothing happens, even if the beer is bottled in clear glass or green.
3rd. Origin: There are probably somewhere near your house where you usually buy beer. As she gets saved?
In a refrigerator near a window or a glass door with illuminated? This may not be the best place to buy beer.
Chances are that if the store sells more exotic varieties that a Heineken, the beer distributor and takes
seriously its storage.

Age Drink
Even heat and age do not cause oxidation (in the dark), these factors can greatly affect the flavor. When a
beer is old, it does not curdle or sour milk as a derivative that is spoiled. This leads many people to believe
that beer does not spoil. But age, vai taking the flavor that the brewer had in mind, mainly due to oxidation.
That is why cooling is important. The beer starts to spoil - ie, the flavor begins to change - surprisingly fast.
Just like eggs, meat or dairy, keeping it cool will make it more palatable for longer. Only that one can begin
to feel changes in flavor in five days! That is, even if someone buys beer imported from Europe - that usually
comes by ship, without refrigeration - often means they are old before they reach you.
So, despite what you said, this has nothing to do with taking the refrigerator and chill again. It's just the time
that has passed without refrigeration, point. And of course, even cold beer will get old - will just take longer.
A more responsible attitude to do in this case is to drink.

Conclusion
Take good care of your blonde or brunette. Indulge a little. Respect their delicate chemistry, and ensure that it
is being treated tenderly. Drink a cup on behalf of the master brewer who produce it.

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 Raikkonen warned by posing beer in hand
ALCOHOLIC BEVERAGE IN A MUSLIM COUNTRY
Kimi Raikkonen received a reminder of Lotus Renault for having posed in public with
a beer in hand, moments after winning the Abu Dhabi GP.

Kimi Raikkonen received a reminder of

Lotus Renault for having posed in public
with a beer in hand, moments after winning
the Abu Dhabi GP.
Raikkonen showed up for the photo of the
winners with a beer can and so was recorded
in the history of the race.
The team did not like the situation and
rebuked the Finnish driver, according to the
Spanish daily online "El Confidential."
The fact that party with an alcoholic beverage was disappointing to the organizers for
being in Muslim territory and because, even some sponsors of the team and the
competition follow Islam.
The own the podium celebrations, usually accompanied by champagne, the drink does
not include the case of the Yas Marina circuit.
Those responsible have considered the race's attitude Kimi a lack of respect and will
have warned the Lotus Renault and this, in turn, have reprimanded the pilot.

Miners created the first beer of sugarcane in the world

Brewery Wals will include traditional ingredient of rum in the drink manufacturing
process; first batch will only have 2000 liters for sale.

Third most popular drink in the world -

behind only water and tea - the beer will gain
a traditionally Brazilian face. The
Wals mining brewery, led by brothers Jose
Felipe Carneiro, 25, and Tiago Carneiro, 29,
will give a touch tupiniquim the popular
formula of water, barley malt, hops and yeast,
and add cane sugar in the production of "cold
". It is the first attempt in the world to put the
raw material of cachaça in the fermentation
process of beer.

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 In Cyprus was discovered a brewery Bronze Age
A group of British archaeologists working in
Cyprus discovered a ancient object-shaped
dome that, in his view, was used in the
manufacture of beer, rather, as an oven to dry
and roast malt.
Researchers estimate the age of the find in
3500 years. This information was published
by the international media.

According to the head of the group, in the Bronze Age, men were familiar
with the properties of alcohol, giving him frequently as a stimulant to
workers involved in construction works or crops.

Devassa beer launches in partnership with Playboy a new

beer for the Brazilian market

Icon male universe, the brand Playboy

turned beer label in partnership with
Devassa.
Initially available in the markets of São
Paulo and Rio de Janeiro, the Playboy by
Devassa Lager is a beer made ​with hops
particular that allows filling in transparent
packaging. The alcohol content is 4.7%

This beer is the first release from the brand name change to Kirin Brazil. The
new label is not a special edition and becomes part of the group's portfolio of
Japanese descent in Brazil
The product will be sold in two packages. The long neck 275 ml of a sinuous
shape that mimics the female silhouette and displays the name Devassa and
pin-up icon of the brand, in high relief.
A can of 269 ml, in turn, has an illustration of a pin-up and will be sold in
packs fridge pack with six units.

FAMOUS PHRASES

There were blocks from the downtown: a good poet,

laughing and talking in a brewery ...

Cesário Verde “Desastre” (Portugal)

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 Beer Brigadier

Ingredients:
1 can of condensed milk
1 tbsp (tablespoons) butter
1 350 ml can of beer (clear)

Beer Brigadier

Way of Prepare:
Boil the contents of the tin until reduced to 150 ml.
Leave to cool.
Mix the condensed milk, butter and beer (which
was reduced).
Return to heat up to the point of Brigadier (see the
bottom of the pan).
Put cups and, if you prefer, sprinkle cinnamon or
chocolate zest.

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 ANECDOTE AND BEER

In a bar, a drunk approaches a

woman ugly and tells him:
- Look there ... I do not want a
drink?
The woman is all convinced,
thrilled and delighted with the
invitation and reply:
- Why, of course ... But tell me
there ... What's on your mind? Why
is asking me a drink?
- I think it would only be fair, you
offer me a drink ... Is that you are
so ugly that when I saw you I
dropped my beer.

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 This space can be yours, give prominence to their products

We will continue to publish news sent to us by the companies Brewers

Portuguese for free.

But the survival of this publication is by advertising.

The same will be free. Only needs to be made ​an exchange, the publication of
your ad in exchange for material brewer, this possibility is valid for brewers.

If another type of company may also be held, for more information contact:
inlocomundodacerveja@gmail.com

Two years of life in Portuguese and English edition, more than 4750 voters
worldwide (emailing)
Published in www.accp.com.pt site, www.inlocomundodacerveja.com
and FACEBOOK.

PUBLICITY

Best Western Hotel Inca

Praça Coronel Pacheco, 52
4050- 453 Porto - Portugal
Tel.: 222 084 151 - Fax: 222 054 756

Beer is life.
Collecting is passion!
Life is beautiful.
Glass in hand!
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