Go To Market Strategy for Simplilearn IoT

Courses
Sushma Agnihotram
APM Interview Assignment
Value
•Average salary of IoT Developer is $150k (Source: Glassdoor.com)
•The global IoT market is expected to grow from $655.8 billion to $1.7 trillion in 2020 ,by 2025
the global worth of IoT tech is projected at $6.2 trillion(Source :Intel)
•Of all the business who choose to implement IoT, 94% have already seen a return on their IoT
investments(Source :statistia)
• IoT smart devices have a deeper penetration in manufacturing, healthcare, and business than in
our homes or phones. with the maximum value from healthcare ($2.5 trillion) and
manufacturing ($2.3 trillion) (Source :Intel)
•Current number professional groups for IoT 1,121= min 7,00,000 users approx. (source: LinkedIn)
Value

This would result in :

• Increase in number of
companies who need
people with skills in IoT
• Increase in number of
individuals interested
in learning IoT
Value

Ways to improve the Internet of Things (IoT) knowledge level of companies

• Opportunity to
partner with
companies to
upskill their
employees
Ed tech Companies offering courses in IoT
• Udemy
•Edureka
•Coursera
•Edx
•Analytics Training
•JIGSAW Academy
•Skyfi Labs
MVP :IoT Basics Course
Based on Market research the following courses are needed for a user to get an overview of IoT
•Introduction IoT and embedded systems
•Arduino and C Programming
•Interfacing with Arduino
•Raspberry Pi and Python Programming
•Interfacing with Raspberry Pi
•IoT and Data Analytics
•IoT and Cyber security
MVP :Course features for Basics in IoT
•Beginner level forms basis for future specialization, Easy to understand
•Enables user to get overview of IoT
•Includes pre requisite courses like Python ,C etc..
•Project work
•Provides practical examples, case studies
•Self paced and instructor led course options
Target customers for Introductory course in
IoT
•IoT Developer
•Electronics engineer with programming basics
•Anyone interested in creating IOT products
•Software Developers who are venturing into IoT space
•Solution Architects
•Technical Architects
•Students who seek IoT knowledge
•Business Executives and Managers who want to understand the essentials of IoT
 IoT Specializations

IOT

Programming Programming
Sensors & Networks & Big Data and Cyber
with IoT with IoT IIoT
Devices Protocols Analytics security
Boards cloud

• Simplilearn has an existing user base interested data ,software development, business and cyber security
• Therefore it is better to introduce specializations which focus on software rather than hardware(devices ,
networks , IIoT)
Specialization based on IoT cloud platforms
Courses developed for designing end to end IoT solution with focus on programming IoT cloud
platform
•Samsung ARTIK Cloud Platform
•Microsoft Azure IoT Suite
•Amazon Web Services IoT
•IBM Watson IoT
•Google Cloud IoT
Target Customers for IOT programming on cloud
platforms:
•Individuals who want to get certified in a particular IoT cloud platform
•IoT Developers
•Software Developers who are venturing into IoT space
•Solution Architects
•Technical Architects
•Students who seek IoT knowledge
•IoT Engineers
IoT programming , Big Data and Analytics
This specialization should focus on using the data collected using IoT devices along with basics of IoT
•Requirements of IoT solution
•Programming Devices
•Implementing Device Communication
•Storing and Analyzing IoT Data
•Visualizing and Interpreting IoT Data
•Predictive Analytics using IoT Data
•Validating IoT solution
Target Customers for IoT programming ,
Big Data and Analytics
•Software developers
•Software architects
•Analytics professionals
•Business analysts
•Big Data Engineers
•Data analysts
•Data management professionals
•Data warehouse professionals
•Project managers
•Graduates aspiring to build a career in IoT /analytics
Specialization based on Programming
with IoT Boards
This specialization should focus on programming IoT boards
•IoT programming with Arduino
•IoT programming with Raspberry Pi
•IoT programming with ARTIK Board
Target Customers:
•Embedded systems engineers
•Fuller stack developers in IoT space
•IoT device developers
•Entrepreneurs
•Students (electrical, electronics and CS) interested in a career in IoT
Cyber security and privacy with IoT
Course should focus on concerns, capabilities ,privacy and security polices related to IoT
Target Customers
•professionals who are already in the field of cyber security and want to upskill
•IoT developers and manufactures of IoT devices
•CXO level and middle management professionals who want to gain awareness of a IoT and
address its cyber risks
Channels
• Existing Simplilearn users

Target Customer Customer Goal

Companies venturing into IoT up skilling employees

Professionals career change, advancing in career, learning new

skill for knowledge, Job requirement /new project
Students Project work, interested in a career in IoT
Channels
•Partnership with IoT cloud platforms
•User Acquisition: ( optimize based on successful user acquisition strategies implemented for
existing courses)
-Individuals –YouTube (small video<10min explaining IoT )
-SEO
-Inbound campaign setup
•Potential Customers: Educational institutes
Product Roadmap
Launch basics of IoT
• Validate the need for basics of
IoT course(market research ,data
analytics ,customer survey,
search box analysis)
• Identify target customers
• Buyer Persona development
• Content identification
• Content Development
• Notify existing Customers
• Inbound marketing
• Self Assessment
• Define success metrics
• Define metrics for tracking user
behavior
Evaluate and Improve
Basics of IoT
• Track User behavior
• Measure the success metrics
• Improve them based on user
behavior ,funnel analysis, testing
• Solve any complaints are raised
by users
• Success metrics are met for
Basics of IoT course
Launching Specialization
Courses in IoT
• Validate the need for
Specialization Courses in
IoT(market research ,data
analytics ,customer survey,
search box analysis)
• Identify the specialization to be
launched based on demand,
market research, user persona’s
of Simplilearn and resources
available