Criteria Cost Quality

Cost 1 5
Quality 0.2 1
1.2 6

Normalization
Criteria Cost Quality Weight
Cost 0.833333333 0.833333333 0.833333333
Quality 0.166666667 0.166666667 0.166666667

Cost Purchase Upgrade

Purchase 1 4
Upgrade 0.25 1
1.25 5

Cost Purchase Upgrade Weight

Purchase 0.8 0.8 0.8
Upgrade 0.2 0.2 0.2
1 1 1
Quality Reliability After Sales Support Speed of Delivery Customization
Reliability 1 4 5 4
After Sales Support 0.25 1 3 0.5
Speed of Delivery 0.2 0.33333 1 0.333
Customization 0.25 2 3 1
1.7 7.33333 12 5.833

Quality Reliability After Sales Support Speed of Delivery Customization

Reliability 0.5882353 0.5454547934 0.4166666667 0.6857534716
After Sales Support 0.1470588 0.1363636983 0.25 0.085719184
Speed of Delivery 0.1176471 0.0454541116 0.0833333333 0.0570889765
Customization 0.1470588 0.2727273967 0.25 0.1714383679
1 1 1 1

Purchase Aztec Boston Congress

Aztec 1 0.3333333333 2
Boston 3 1 6
Congress 0.5 0.1666666667 1
4.5 1.5 9

Purchase Aztec Boston Congress

Aztec 0.2222222 0.2222222222 0.2222222222
Boston 0.6666667 0.6666666667 0.6666666667
Congress 0.1111111 0.1111111111 0.1111111111
1 1 1
 0.833 0.1
Purchase Upgrade Reliability
0.875 0.125 0.569
Aztec 0.222 0.558 0.167
Boston 0.667 0.32 0.094
weight Congress 0.111 0.122 0.74
0.559027556
0.154785426
0.07588087
0.210306147
 0.167
After Sales Service Speed of Delivery Customization
0.148 0.074 0.209
0.286 0.625 0.127
0.143 0.238 0.186
0.571 0.136 0.687
Smartphone Samsung Apple Oppo Xiaomi

Brand Image
OS
Responsiveness
Build Quality
Camera Quality
Memory
Battery

Quality Brand Image OS Responsiveness Build Quality Camera Quality

Brand Image 1 5.9 1.96 1.13 5.4
OS 0.1694915254 1 0.44 0.16 0.2
Responsiveness 0.5102040816 2.272727273 1 1 5.4
Build Quality 0.8849557522 6.25 1 1 4.4
Camera Quality 0.1851851852 5 0.1851851852 0.2272727273 1
Memory 1.5151515152 6.666666667 0.7692307692 0.2583979328 4.5454545455
Battery 0.2631578947 6.25 1.1627906977 2.6315789474 5
Cost 9 3.846153846 2.2727272727 3 5

Total 13.528145954 37.18554779 8.7899339248 9.4072496075 30.9454545455

Normalization

Quality Brand Image OS Responsiveness Build Quality Camera Quality

Brand Image 0.0739199594 0.158663791 0.222982336 0.1201201251 0.1745005875
OS 0.0125288067 0.026892168 0.0500572591 0.0170081593 0.0064629847
Responsiveness 0.037714265 0.061118564 0.113766498 0.1063009957 0.1745005875
Build Quality 0.0654158933 0.16807605 0.113766498 0.1063009957 0.1421856639
Camera Quality 0.0136888814 0.13446084 0.02106787 0.0241593172 0.0323149236
Memory 0.1119999385 0.17928112 0.0875126907 0.0274679575 0.1468860165
Battery 0.0194526209 0.16807605 0.1322866255 0.2797394623 0.1615746181
Cost 0.6652796348 0.103431416 0.2585602227 0.3189029871 0.1615746181
total 1 1 1 1 1

Brand Image Samsung Apple Oppo Xiaomi

Samsung 1 0.333333333 5 3
Apple 3 1 3 1
Oppo 0.2 0.333333333 1 0.2
Xiaomi 0.3333333333 1 5 1
4.5333333333 2.666666667 14 5.2

OS Samsung Apple Oppo Xiaomi

Samsung 1 5 7 3
Apple 0.2 1 5 1
Oppo 0.1428571429 0.2 1 0.3333333333
Xiaomi 0.3333333333 1 3 1
1.6761904762 7.2 16 5.3333333333

Responsiveness Samsung Apple Oppo Xiaomi

Samsung
Apple
Oppo
Xiaomi

Build Quality Samsung Apple Oppo Xiaomi

Samsung
Apple
Oppo
Xiaomi

Camera Quality Samsung Apple Oppo Xiaomi

Samsung
Apple
Oppo
Xiaomi

Memory Samsung Apple Oppo Xiaomi

Samsung
Apple
Oppo
Xiaomi

Battery Samsung Apple Oppo Xiaomi

Samsung
Apple
Oppo
Xiaomi

Cost Samsung Apple Oppo Xiaomi

Samsung
Apple
Oppo
Xiaomi
 1 equally important
3 more important
5 strong important
7 very strong important
9 extremely strong important

Memory Battery Cost

0.66 3.8 0.111111111
0.15 0.16 0.26
1.3 0.86 0.44
3.87 0.38 0.333333333
0.22 0.2 0.2
1 1 0.57
1 1 0.333333333
1.754385965 3 1

9.954385965 10.4 3.247777778

Memory Battery Cost Weight

0.066302432 0.365384615 0.034211427 0.152010659
0.015068735 0.015384615 0.080054738 0.027932183
0.1305957 0.082692308 0.135477249 0.105270771
0.388773352 0.036538462 0.10263428 0.140461399
0.022100811 0.019230769 0.061580568 0.041075498
0.100458231 0.096153846 0.175504619 0.115658052
0.100458231 0.096153846 0.10263428 0.132546967
0.17624251 0.288461538 0.30790284 0.285044471
 1 1 1

Brand Image Samsung Apple Oppo Xiaomi

Samsung 0.220588235 0.125 0.357142857 0.576923077 0.319913542
Apple 0.661764706 0.375 0.214285714 0.192307692 0.360839528
Oppo 0.044117647 0.125 0.071428571 0.038461538 0.069751939
Xiaomi 0.073529412 0.375 0.357142857 0.192307692 0.24949499

OS Samsung Apple Oppo Xiaomi

Samsung 0.596590909 0.694444444 0.4375 0.5625 0.572758838
Apple 0.119318182 0.138888889 0.3125 0.1875 0.189551768
Oppo 0.085227273 0.027777778 0.0625 0.0625 0.059501263
Xiaomi 0.198863636 0.138888889 0.1875 0.1875 0.178188131
1 1 1 1
Global scale Brand Image OS Responsivenes Build Quality Camera Qu
0.152010659 0.0279321833 0.1052707708 0.1404613993 0.041075
Samsung 0.319913542 0.5727588384 0.22 0.22 0.274589
Apple 0.360839528 0.1895517677 0.27 0.63 0.54007
Oppo 0.069751939 0.0595012626 0.09 0.08 0.13812
Xiaomi 0.24949499 0.1781881313 0.43 0.07 0.04722
Memory Battery Cost
0.115658052 0.132546967 0.285044471
0.598030203 0.23685776 0.09904746 0.259282499
0.241683963 0.593379711 0.05529746 0.321435042
0.116109106 0.049527729 0.28016377 0.137381114
0.044176728 0.1202348 0.56549131 0.281901344