Business Marketing

Answer any four each question carries 10 marks.

Q1.Explain the concepts of derived demand and joint demand for industrial products and their implications for the marketing of industrial
products and their implications for the marketing of industrial products. Illustrate it with appropriate examples?
Q2.Why industrial marketing research becoming increasingly important?Explain the basic differences between marketing research for
consumer products and industrial products?
Q.3 Industrial marketing is more complex than consumer marketing . Do you agree to this statement? Explain your answer?
Q4.Explain the three buying situations and buy grid framework?
Q5. How might an organization increase effectiveness and efficiency and reduce risk in the buying making process?
Q6.What is negotiation how to deal sales negotiation?