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Mr.

Ratan ji Tata
Chairman of TATA
groups
Journey of Ratan Tata
 After his parents separated in 1944, he
was brought up by his grandmother and
did his schooling in Mumbai,
from Campion School.
 He received a Bachelor’s
degree in architecture from
America’s Cornell University in 1962.
 Turned down job in IBM to join his own business.
 In 1962 he joined Tata Group.
Ratan Tata
 Born- 28 December, 1937
 Chairman- Tata Sons & Tata Group
 Chairman-
Tata Steel
 Tata Motors
Tata Power
 Tata Consultancy Services
 Tata Tea
Tata Chemicals
 The Indian Hotels Company
Tata Teleservices.
Journey of Ratan Tata
 1962 – Worked at Tata Steel with
other blue-collar employees.
 1971 -He was appointed
the Director of (Nelco)
 1977 -He was asked to
turn around the sick Empress Mills.
Contin…
 1991- He was appointed group chairman of the
Tata group
 In 2000 he shelled out $435
million for Tetley Tea,
 In 2002 he paid $530
million for a 46% stake in VSNL.
 He bought Daewoo Motor
Co.'s truck unit,
Daewoo Commercial Vehicle Co.
for $120 million
Contin…
 In 2007 Ratan Tata lead
Tata Group's acquisition
of British steel maker
CORUS.
 In 2008 Tata acquire
Jaguar.
 In 2009 Tata launch
Tata Nano- World
cheapest car.
Contin…
In 2001, Tata AIG - A joint venture between
the Tata Group and American International
Group (AIG) was set up

In 2009, Tata Teleservices announces pan-


India GSM service with NTT DOCOMO
Personal Life

 He is known to be a
supporter of the traditional
Parsi way of life.
 Tata is single and leads a
modest lifestyle in his
bachelor apartment.
 The US-educated bachelor
lives alone with his two
German Shepherds in an
apartment in Mumbai.
Tata Group

 The Tata Group consists of nearly 100 companies.


 Multinational conglomerate.
 350,000 employees.
 Annual turnover of $62 billion USD.
 Tata’s contribution to India’s GDP is nearly 5.5%.
 60% of its revenue comes from foreign countries.
 Six continents and more than 80 countries.
PERSONALITY………..
•Very Dignified

•Ethical

•Dependable

•Believes In Keeping Promises

•Loyal And Believes In Relationships

•Risk taker Not A Speculator

•Exemplary Leadership Qualities And A


Tremendous Motivator
WHAT MAKES
HIM
A LEADER???
True Visionary
A shaky start never look back
Initially Nelco and Empress mills were failure.
The two 'failures' haunted Ratan for decades.
His track record was suspect but he never
looked back.
Think Big…and small as well
• While he guides the Tata Group to pick up the
luxurious Hotel in New York, he's also driving
the launch of the budget Ginger hotels in India
• Owns Iconic Jaguar and cheapest Nano as well
Liberalization
The group was totally
unprepared for
liberalization, which
was knocking on the
door when he took
over. Ratan knew the
Tatas required a radical
change in mindset and
he set out to work in
that direction.
Strategist
• He is a deep thinker and extremely strategic.
He is always 2-3 steps ahead.
• Strategically acquire Daewoo motors and
Vsnl.
• Tata becomes largest Indian Conglomerate
Go Global
• His Vision is to make Tata a Global company.
• He acquire Tetley Tea
• He acquire Jaguar Land Rover
• He acquire Corus.
Ethics
• He maintain Tata’s Tradition of work with
Ethics
• Today Tata is Known for his work ethics
Risk taker-Tata corus
“The Corus deal would lead the group to
bankruptcy” critics declared

Today one of the most successful acquisition.


Tata-jaguar Deal
“Tata was driving straight to disaster with the
Jaguar-Land Rover deal: the brands were
troubled, demand was low”

Tata went on to prove everyone wrong. The


group's international acquisitions are doing
well, some have started making money.
“ I observed families riding on two-wheelers—the
father driving the motorcycle , his young child
seated in front of him, his wife seated behind him
holding a little babies. It led me to wonder whether
one could conceive of a safe, affordable, all-
weather form of transport for such a family.
A Promise Is a Promise

TATA NANO
TATA NANO

WORLD’S MOST AFFORDABLE CAR

NEW MARKET, WHERE NONE


EXISTED BEFORE.
“ Is this product three wheeler with stepney?”
-Osamu Suzuki

“Rs 1 lakh car not Possible”


-Hyundai

Today` Tata Nano is Reality.


Ratan Tata's pet Nano project was mired in
controversy about land acquisition for the
factory.
After farmers in Singur, West Bengal,
protested about forcible evictions and
inadequate compensation, and Mamata
Banerjee leapt into the fray, the Tatas pulled out
of the state.
 The company shifted the factory to Sanand,
Gujarat.

TATA NANO FACTORY IN GUJRAT,SANAND


Tata Tea
• Had made to campaign for marketing both have different
aims:-

• TO CREATE AWARENESS

• FOR ANTI- CORRUPTION


• The success its first campaign of ‘jaago re’

• Tata Tea, today launched another campaign


titled ‘Aaj Se Khilana Bandh, Pilana Shuru’..
• Ratan Tata Opens Non-Profit Tata Cancer
Treatment Centre
• FUNDING FOR THE PROJECT
• ALSO HOUSE A SHELTER CALLED PREMASHRAYA
• FIRST PHASE
• FREE TREATMENT OF THOSE WHO CANNOT AFFORD
TREATMENT.
• SUBSIDIZED UNDER DIFFERENT PAYING CATEGORIES
• A NOT-FOR-PROFIT INITIATIVE
Tata on 2-G Scam
• After their name in 2G scam, he is the first to
come forward and asked for detail
investigation. He said we are still ethical.

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