Economic Environment of Businesses

PGDM 2018-20 / Project Work / Mar 15 ‘19

A Guide on EEB End-term Assignment*

Understanding and Analyzing the
Country-Industry-Company Environment

*Important Note: Students are required to go through the text of this note to
frame their ideas in relation to the business environment, industry allotted to
the group / Company chosen and the corporate response – to both market and
non-market environments- and their competitive strategies in pursuit of value
maximization.
 Economic Environment of Business
Term-end Assignment- Guidelines

As discussed in the initial introductory sessions, the following are the guidelines
that you adhere to, to meet the assignment requirements.

A. You are working on standard Country-Industry-Company Analysis (recall

class discussions on Ethiopia: Is it a market opportunity to get an idea),
or a Fundamental Analysis that involves three step assessment to enter a
new market or to invest in a new economy, which calls for analysis of:

NON-MARKET ENVIRONMENT

Step-1: Understanding the non-market environment – broadly macro

economic, market-related & policy environment, socio-cultural and other
relevant developments

As part of the first step, you are doing Economy or Country Analysis (See
the PPTs and HBS Technical Note in this folder)
considering all business & policy indicators, including various budgetary
proposals including the Union budgets 2018-19& 2019-120 and others and
impact on Industries.

MARKET ENVIRONMENT

Step-2: Analysing the prospects of the industry to which the company

choesen belongs; and

Step-3: Assessing the projected performance of the chosen company.

Note: For a detailed account E-I-C frame-work and Country Analysis see
PPTs and HBS Technical Note in this folder.

Here you need to focus more on economy, say about 60%, and industry vs.
Company about 20% each in terms of the national macroeconomic & policy
trends and global mega-trends and their impact on corporate response and
value of the business or shareholder wealth maximization.
B. Other Common guidelines and suggestions:

1. It is to be completely descriptive / analytical and precise - Graphs, tables,

charts or any other authentic materials etc. to form part of Annexure(s).
You can collect information from any authentic source including Net but the
text has to be completely in your own wording and sentences.

2. Apart from the steps I mentioned, you should give an interesting

introduction about the assignment (– involving as to why it is taken-up, say
that particular company/ industry / market / economy, managerial
significance & expected gains for an MBA and value learning. Also an
executive brief about Industry / Company --) and conclusions & remarks (--
basically involving your insights, analysis and learning part of it)
3. Use 10 font Arial, 1.15 spacing and ensure that it does not exceed 3000-
4000 words excluding the cover title page and Annexure.
4. You will be evaluated for your assignment work as well as timely
adherence to the schedule already given, individually and group-wise. See
the marks allotment below.

C. Time-frame and Companies / Industries.

All the three components as defined below to be submitted as below.

Submission of Assignment Proposal including Industry& company chosen:

5th Mar ’19, 4.30pm – 5 Marks

- To include rational for selecting the company and expected gains to the
team.(about 250-300 words)

Mid-way Review: 11th Mar ’18, 4.30pm – 5 Marks

- Teams meet faculty and update on progress.

Last date for submission of Project: 15th Mar ’18, 4.30 pm – 10 Marks

- Final submission(see the guidelines above, A & B )

Industries are allotted to all the groups as given below. If you have any new ideas
in terms of industries and companies, you are welcome to see me to discuss the
same. Groups are same as EEB study teams.
Group 1- FMCG – company to be from a developing or emerging market
Group 2- Pharmaceuticals – company to be from a developing or emerging
market
Group 3- Electronics / BPO- IT / ITES – company to be from a developing or
emerging market
Group 4- Automobiles – Company to be from a developed market.
Group 5- Iron& Steel – Company to be from a developed market.
Group 6- Aluminum – company to be from a developed market.
Group 7- Banking& Financial Services - – company to be from a developed
market.
Group 8- Insurance – company to be from a developing or emerging market.
Group 9- Telecom / Logistics – company to be from a developing or emerging
market

Media& Entertainment; Mining; Petroleum

Your Proposal, Interim Progress form part of the final evaluation criteria.

Any non-cooperation from any of the member(s) for the group efforts is not
expected in the first place and members are free to bring it to the faculty notice at
the earliest.

Need any clarification; you are welcome to contact me.

With best wishes

Gajavelli V S 2nd Jan ‘19